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The Power Of CELEBRITY In Copy & Marketing

by briancassingena
11 replies
Has anyone here used any kind of CELEBRITY in their marketing? Endorsements? Celebrity testimonials?

Especially Aussie and UK members, I know the US is celebrity mad, but I'm not so sure about other countries, though I would guess it would boost sales.
#celebrity #copy #marketing #power
  • Profile picture of the author Burtgummer
    Sure. But it better be real, and you better have express permission to use the celebrity, or else they'll be the ones(and their lawyers) making money off of you.

    Just like Oprah.......
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  • Profile picture of the author wcmylife
    Celebrities always boost sales - all you have to do is watch travel and living to see the number of small diners that simply took off after someone like Willie Nelson or Bon Jovi or Bill Clinton visited them....

    Online - you can always get an endorsement for a info product or a book or through a PR...If you are into IT and releasing an APP or something IT/Mobile - let me know...I have a few contacts that can endorse you/your product
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  • Profile picture of the author wcmylife
    OJ probably won't help you sell a set of steak knives............that was frickin funny...
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  • Profile picture of the author frkwills
    [DELETED]
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    • Profile picture of the author Pusateri
      Originally Posted by frkwills View Post

      The FDA says the instant coffee contains a chemical that could interact with some prescription drugs to significantly lower blood pressure,leading to dizziness or lightheaded.Celebrity power has always been an advertising strategy, mostly known as the celebrity endorsements phenomenon.
      Sweet God, I love this more than ketchup!
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  • Profile picture of the author robzeeb
    Don't think OZ is as celebrity mad but you would probably need to use an Australian or UK celeb in those countries. What about Warnie? He's known in both countries.
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  • Profile picture of the author Bruce Wedding
    Celebrities help but they can be prima donna pains in the ass. I scuttled a great project because of one like that.
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  • Profile picture of the author The Copy Nazi
    Banned
    dude, try a "celebrity" who's not really a "celebrity" - yet. Hitch your wagon to a rising star. Like that young guy who was out fishing off Tweed Heads in his boat ("tinnie"?) got hit by a wave...went overboard...boat steamed off without him...and he swam 6 hours to shore - against the current and waves, through bluebottle that stung him...a shark that bumped him and ten attempts to drag himself up the rocks once he made land - deeply gashing his arms and limbs.

    That story has "legs". See - 'I'm not dying out here'
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  • Profile picture of the author dennisjarrel
    The idea of hitching yourself to a rising star is probably best, but it has to be someone who will stick around. I'm guessing the average Warrior member can't pay an A list celebrity's endorsement fee. Cost analysis will be critical.
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    • Profile picture of the author openconnect
      It's not as hard as you may think to find an endorsement. First think of someone within the industry sector that you're product or service is within. It's going to be a lot easier to get someone to endorse you if they are already in the industry. Second, try to find someone who will resonate with your target market. Elton John will not resonate with your target market, nor will he be interested in endorsing a product in your market and for free. Lastly you need to find someone who you can provide some sort of incentive for endorsing you. Regardless of what people say, nothing in life is free. You may not have to pay him, but he has to feel that in some way he is getting something out of endorsing you. It may be just PR, it may be you giving him you're product or service free, it may be you doing some work for him, who knows. Try to determine what incentive will be enticing enough to get the person on board, before you actually approach them.

      Once you do your homework above, simply e-mail or call them. Sometimes you'll have gate keepers to get through or sometimes you have to talk to their PR person or agency. Either way, don't let that stop you. If you have something of value in return for their endorsement, then you'll at least get them listening. From there you can always negotiate a little bit more on the terms.
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  • Profile picture of the author Mark Upshaw
    I wonder if celebrity look-a-likes (or familiar faces yet not celebrities per se) would be good on the budget and still have enough draw? Apart from this, using any type of authority figure increases persuasion on your product, double that if they are also pleasing to the eye. Think toothpaste commercials.
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