Can Graphics Ever Help?

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I do not like writing copy. And, although I should be fixing mine up.. I am not.

INstead, I am considering changing graphics.

Now, I dont think John Carlton would approve.
Nor would Eban Pagan, who used super plain sites and made fortunes.

But do cool graphics ever help?

I know the common response would be: ONLY if the images help sell the product better.

But, not sure if they will.

But to me, *I* personally like prettier stuff. Like thebestspinner.com. That header image was instantly charming to me. And I think it helped me buy the product.

Thoughts?

Anyone know of any minisite designers who actually really do improve conversions?
#copywriting #graphics
  • Rule of thumb is that graphics are used to accentuate the existing copy.

    I don't think brighter/better looking graphics will solve your problem if you're seeing problems with conversions.
  • Graphics are the supporting actors. The copy is the star.

    That's the case in your example site. The layout and graphics make the copy easy to digest.

    The header image is professional and illustrates metaphorically what the product does. It does no actual selling, but functions as a currency of credibility.

    Imagine the page with just that image and a buy button. Now imagine just the video and a buy button. Now just the copy and a buy button. Which of those is stronger? That's what's doing the heavy lifting.
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    • Very well said. Using only graphics to sell is like asking if you can try to get people to buy a blank book as long as the cover art knocks their socks off.
      • [1] reply
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