What's a good conversion rate?

by 11 replies
13
Hi!

I've been writing my own salesletters and just wanted to know--Whats a good conversion rate?

What's bad? What's mediocre?

Thank you!
Lakshmi
#copywriting #conversion #good #rate
  • Don't focus on the conversion rate.

    It doesn't mean squat without a lot of other info

    Focus on return on investment. It's the only thing that really matters
    • [1] reply
    • Depends on what you are selling but anything above 2% should keep
      you in profit online. There was an old post on this you may want
      to search for.

      -Ray
  • I'd agree with Vin J. - conversion rate without other factors known is not meaningful.

    For example, 2 years ago I had a product that was converting at only three quarters of one percent. Had some clients and associates remark how low that was. BUT, they didn't know the whole story....

    The ROI looked like this:
    It took 130 uniques to make a sale. PPC was at 55cents a click. So, it cost $71 to make a sale. (actually less after follow-ups)

    Product sold for $595. So, over 800% ROI - which suddenly makes that puny .075% look pretty good.
    _____
    Bruce
  • Conversion rate is not as important as the ROI.

    Some high-end products have very low conversion rates and some low-priced products have high conversion rates. That doesn't mean the second product is a success and the first one a failure.

    For instance, take two products worth $150 and $7 respectively. One sale of the former is equal to 21 sales of the latter.

    So the conversion rate comes into question only when you're not even able to break even on a product.

    Hope this helps,
    Dean.
  • Banned
    [DELETED]
    • [1] reply
    • 100% is pretty good.

      Aim for that.
  • I have websites coverting at 4%... They are just lead generators and not income producers (Kind of)

    Then I have websites converting at 0.5% and these are the real money makerz... cuz each sale is worth a few grand.

    Conversions are not really as quantified...

    -Lakshay
  • Whats your cost per sale?

    If you're conversion rate is getting you about break even ROI then you might not even have to worry about your copy.

    You might get an even bigger ROI by focusing on adding backend products upsells and downsells. (think godaddy)
    • [1] reply
    • Conversion rate by itself is meaningless. The real important thing is how much money you make. E.g. if you're giving away $100 bills you may get a 100% conversion rate but it won't do you any good.

      Instead, focus on visitor value - how much money you make (on average) for each visitor to your website.

      Conversion Rate x Product Price = Gross Visitor Value

      Visitor value is much more important than mere conversion rates, because it's a measurement of how much actual money you make.

      A high visitor value also makes it much easier to get traffic to your website. Because you can afford to pay more for advertising. (This includes JVs and affiliates - nobody will promote your site if they only average $0.01 per visitor they send to your website, but if they average $2-$5 per visitor they'll promote you all day long.)
      • [1] reply
  • It's all been said above, and said well, so I won't repeat it.

    I'd also add that apart from ROI, consider how much time and physical / mental / emotional effort you put into getting that conversion rate to whatever it is.

    That's the hidden cost.

    If the whole process is driving you nuts, but you are converting well, is it worth it? Sure you win at 'the game', but your life suffers.

    If you are doing well (whatever that means to you), and you have free time to enjoy your life, and you are happy because you love the way your business works (psychologically, emotionally, morally), then you are on a winner.

    Another thing: I went to an intro seminar where the guy showed a range of conversion rates for different ebooks of his: 27% up to 72%
    Spectacular, really.
    In the end, I had to go to the full seminar just to find out his methods.
    Turned out to be a scam.
    Without saying "it's too good to be true" (it just was in *that* case, but not all cases), my point was that focusing on other people's conversion rates to try to measure whether you are successful or not is plain wrong thinking.

    Either you are happy with the way yours is working, or not.

    If not, fix it, or give up and live your life.
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