What is the BEST QUALITY Copywritting course out there

There is a course out there called Power Copy Writing for the Internet.

It was written by Bob Serling.

I haven't purchased it yet but it is on my list.

It is suppose to be one of the best courses for anybody who wants to learn to sell on line.

I think I remember hearing about from Paul Myers.

As for off line copywriting I'm not sure.

But I don't think you can go wrong with any of the above courses you have listed.

Some of the greatest copywriters in the world have obviously been mentiioned. I cannot recommend any one over the other, but I can tell you that Joe Vitale's hypnotic selling secrets and swipe files definitely took my writing to the next level. I don't know if it is still being offered for sale, but a less expensive option is his software titled Hynotic Writing Wizard, it sells for about 100 bucks and no matter what style you use, it will add an hypnotic flow to your work.

I have read a couple of copywriting books:

1) hypnotic writing [by dr. joe vitalie]
2) make your content presell/ make your knowledge sell (free) [by ken evoy]

They focused on the fundamentals instead of the tactics in using words and phases.

Hope it helps.

Roy

Hi Everyone

copywriting is my thing, I'm learning all I can. My favorite book I go back to time and again for practical tips and methods is by Ken Evoy (mentioned in previous post)

Make Your Words Sell is free now. Just goggle that and it will come up. I paid $29.95 for it and it was worth every penny and more. Also Make Your Content Presell is free now. The links for both are at the bottom of the page on Make Your Words Sell site.

I'm not saying it's best for everyone because we all learn differently, and I love every other resource mentioned by the other posts, but for free this is one of the best resources out there.

Currently I am following the AWAI Six Figure Copywriters course and that is a great ground-up, step by step course. Not for everyone perhaps, but I like it for the fact I can make the contacts I need to make in the industry to be a direct response copywriter for big paying companies.

Probably a bit of overkill for those who just want some good skills to get their own sites up and running.

I love using the SWAT principal in Make Your Words Sell it makes turning features into benefits easy and fun and by the time you've finished swatting the copy is pretty much laid out.

Hope that helps.

Wendy

I admit I am also somewhat biased, but I agree with marcanthony, Clayton Makepeace's Ultimate Desktop Copy Coach is the best overall. Michel Fortin, as an Internet copywriter, is probably the goto copywriter. Between the two, you cannot possibly go wrong!

I trust this helps.

Kelly

There are so many courses out there that it is hard to say buy this one or that one. That being said I have a ton of books, courses, ebooks, transcripts, etc. from almost everyone who has ever put out a course on copywriting.

I agree that you don't need to spend thousands on a course or a mentoring program right off the bat. In fact most of the best copywriters out there are self taught.

Get some of the books mentioned here, the Dan Kennedy's various copyritting courses are good and can be bought for cheap on ebay and Bob Serling's book is on of the best $20 investments you can make (and I don't just say that cause I am a reseller of it).

If you want to get in cheap start of there and see what happens. For $20 it gives you a ton of info and if you follow it step by step then I can't see how you could come out a loser.

But the most important thing besides reading - action my friends. Once you have the knowledge you have to do something with it. It does no good to sit on your ideas and do nothing with them.

For the cost of a couple of books and a cheap website you can be in action and actually testing out the ideas only others are reading about.

good luck.

tim

John Carlton ...period

Money is tight. While you're looking for for a "Top Shelf" copy writing course,
I suggest you go to Internet Marketing Seminars | Hard to Find Seminars | Michael Senoff and download some of the copy writing audios and transcripts and listen to them in your spare time.

Hope this helps.

Tommy Edwards

I really don't think your going to find a better course than the ones you named.

Those people are the kings of copy writing. Anyone else will just be following what they were taught from those guys.

If you find anyone better than these guys let me know.,,

Kim Dion

What about Frank Kern - Mass Controll ?? I have watched it during last month. Anything better than Mass Control outsite? Frank Kern costs a shit of money... so I guess it must be the best...

Matt

HI Alex,

Great suggestions above and have to agree with most of them.

It is important to establish why you want to learn.

Should you want to learn so you can put up some sales pages that convert at 30% to 45% - Ask this forum

Some of the best in the business are right here. Best of all you will get the advice free. It's the warrior way.

If you want to setup yourself as a copywriter.
Get the books and read. Then come to this forum and really start learning what makes it tick.

I would rather learn from someone who does it, the specialist than from someone who make money from telling me how to do it, the guru.

Here you will find the specialist.

Guru's are everywhere and for the most part regurgitate what they were told by a friend of a friend when the Internet was born and Spam was tinned food.

Brian

Sorry for the short post earlier - had to take the misses to dinner. Anyway, I think if you want to spend your money the best way it would be on books. Here is why - I have bought DOZENS of courses, ebooks, real books, etc and 99% of the stuff they all say is the same. Why did I buy them - because at the time I was looking for the magic fix or pill, the thing that would give me all my answers, make it super easy, etc etc. I can't tell you how many times I've read a book, listened to a CD, etc. and heard the same advice almost word for word from this guru or the next one.

Buy the classics, spend no more than $100, and then get started writing. Find a niche you love (or at least like a lot) and start working in that.

Save your money for more important things. The main difference between a $6,000 course and a $6 used book is what ... $5,994 wasted. If you really need a hand holder find someone to mentor you but only after you've done your homework.

Best of luck to all the new copywriters out there.

Tim

I got started in copywriting about three years ago because I love to write and share my experiences with others. I also like to sell. So copywriting is a match for myself.

I started out by getting Ken envoys book that pre-sells his great site-sell web hosting program. then I got a copy of Ogilvey on advertising. Then came scientific advertising by Claude Hopkins.

I then googled copywriting in google and came across Ben Harts program. Ben is gives away his marketing books like automatic marketing and Block buster sales letters. He does have an inner circle program as well. With lots of audio's, lots of video's and lots of articles. It is really a great program. Here are some links:
Marketing Strategies
Ben Hart Marketing

Yesterday I read "fastfood copywriting by computer programmer Robert Plank. It was a great read. He also has some great technique tips to offer that most of use forget about. Robert Plank, writes his sales letter and has them live with-in 24 hours, hence the fast food title.
Plus he lays it all out in simple terms. this is a great report on copywriting for a newbie and advanced writer to get there hands on.
Robert Plank's Personal Formula for Copywriting:
Why Fast Food Copywriting Is A Formula, Not A Skill, And Why Anyone Can Master It. Here is the link:
Fast Food Copywriting

The best pratice is just start writing, test and track. Edit, test and track.

Remember this there is nothing new under the sun and this includes marketing. What has work for Claude hopkins, almost a century ago will still work today.

The main thing is to write every day... and read copywriting
stuff every day - even a little... and then gradually you will
notice that your own copy gets better as you "internalize"
the principles of selling in print.

You get your own style as you go, your own preferred selling
methods. I'm all for letting this develop and grow on a
subconscious level - "hypnotic" selling starts to happen
when you get in the flow of it... and sometimes the copy
just flows out in a torrent of genuine enthusiasm.

I always write best from a "peak state" of enthusiasm and
excitement. It's like I am talking to a friend and telling him
or her about something and I am excited for that person
to get the benefits of finding out for him or herself.

It sounds a little child-like, and for me it is... it's fun and
exploratory. You can go back and put in all the "hard hitting"
stuff later if the letter needs it - facts and figures and "proof"
- but try to maintain that core of excitment.

I don't want to lecture or claim I know 1/10th of what any
of the great copywriters know about selling - just that for
any writer you should find a way to LOVE what you are
doing and be excited about it. If a project bores you you
will probably write a boring letter - so just a like a romance
sometimes you have to work to keep it fresh.

Just got done doing an email exchange with an aspiring copywriter and with his permission he said I could post our exchange on here:

***********

My name is XXXXX and I just read one of your posts that really struck a chord with me.

I have read the classics on copywriting (the only ones I have not gotten are reality in advertising and Ogilvy on advertising). However I have this problem, I really do believe I am missing some "key" to copywriting greatness but im probably not.

I just lack the confidence in my own ability, that's the problem. So I think if I buy some program then maybe ill be good enough. I want the Ultimate Desktop Copycoach and Gary Bencivengas $5000 seminar. However when I read what you wrote it started to shift my thinking.

Truth is I probably know enough to write great copy, but I just dont have that much confidence in my ability. Which is funny because normally im an arrogant little *******.

I don't really know what to do.

Do you have any advice?

Here is my response

I totally understand what you are saying because I have been there done that. In the past few years I spent thousands on different courses, ebooks, real books, coaching programs, etc. I did all that and it actually got to the point that I dreaded buying another one but I did it because I thought - this one will do it for me - this one has the magic pill I am looking for.

Now I like Gary's Program and read everything he sends out but in my opinion nothing is worth $5,000. For a 10th of that you can learn everything he will teach you through books. They all recommend the same things with maybe one or two additions.

My point is this - the reason I didn't take action and I think it is the same reason you are doing it is two fold. For me it was fear of failure. I was worried about what if I write something and it fails, what if I do this and no one likes it. The second reason I bought so much was because it gave me an excuse to delay action.

Basically I would say - hey I'll buy product X and then I will know everything I need to know about copywriting and then and only then I'll get started. Problem was I kept buying stuff and never got started.

Finally one day I saw this and put an end to it. I told myself no more, I had/have everything I need right now to make myself a great copywriter and I wasn't going to buy another thing.

Then I picked one thing and followed it like it was the bible. I started writing letters and getting feedback from real copywriters who do it for a living.

Out of everything I owned I picked Bob Serling's Power Copywriting ebook to follow because it was step by step and I could everything I needed with it.

So my advice would be, pick one product you already own and follow it's advice and just start. You are going to fail but that is ok, the key to doing anything worth doing in life is taking action and dusting yourself off once you get knocked down.

Action beats meditation anytime my friend. I have been where you have been and it only gets better after you take the first step. Best of luck and if I can help you please let me know.

Tim

PS: With your permission I would like to post this on the forum but I will not use your name, if that is ok.

Another very good book to pick up is the Ultimate Sales Letter - I believe it's by Dan Kennedy. It will help you through almost any sales letter stumble.

I'm going to go with Gary Bencivenga. His bencivenga bullets are great. If you are not subscribed to them you should be.

I read a lot of good stuff in the AWAI newsletter 'The Golden Thread', the American Writer's & Artists Inc. - although I have never taken their course.

Wow, what a great thread. Thank you for starting this. So much things to go through.