Would This Be WEIRD?

by 8 replies
10
I've been looking for a copywriter lately and I had a weird thought...

Has anyone ever tried a "copywriting contest?" I want to hire 2-3 copywriters, and have each of them write me a piece of copy.

I would pay them each upfront, but the person with the highest percentage conversions (using split testing on Google) would get a percentage of every sale I made for a year or two after launch.

Good or bad idea? Any takers??
#copywriting #weird
  • Has anyone ever tried anything like this before. I'm thinking that the competition would be fun and profitable
  • Its a perfectly valid idea, go for it
  • Well, if you don't mind paying three separate fees to find the one that converts the best.. go for it.
  • This is actually a good idea if you have the budget.

    Places like Boardroom, Rodale, and other major mailers do this pretty often.

    Gene Schwartz called it the "Superbowl" for copywriters.

    Good stuff. You're pretty much having them compete to create a control.

    If you hire some good copywriters, this would be a very productive use of money.

    Best,

    Angel

    PS. BTW, if you actually do this... don't just toss those other two pieces if they do convert almost as well. For example, if the top letter converts at 4% (which is wow) and the 2nd converts at 3.5% and the 3rd converts at 2.9%... Those are very good conversion rates and good to have on hand when the control dries out.
    • [1] reply
    • A contest like this started my entire career.

      And... I wasn't paid. Neither was anyone else.

      I beat out 7 others, with copy that outsold all of them combined.

      The rest is history.
      • [1] reply
  • [DELETED]
  • Not at all. I've been thinking of adding a bounty for beating my controls to my signature. Standing $X prize for out performing my control.
  • [DELETED]
Join the discussion

Next Topics on Trending Feed

  • 10

    Would This Be WEIRD?

    I've been looking for a copywriter lately and I had a weird thought... Has anyone ever tried a "copywriting contest?" I want to hire 2-3 copywriters, and have each of them write me a piece of copy.