Editorial Adwords Ads

by perryny

Posted: 13 years ago 4 replies

COPY WRITING

Have you seen these editorial type Adwords ads (that's what they are, right?) being run by The Motley Fool? I just started seeing them for the first time and instantly thought, damn... why I haven't seen anything like this until now.

#ads #adwords #editorial

Alex Cohen

13 years ago

They're display ads. This one just happens to be all text. Most have a graphical element included.

They've been around for a good while. I see them mainly on news sites, but I'm sure they're displayed elsewhere as well.

Alex

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AdmiralGloom 13 years ago

I see them on my local papers website and even before I started studying copywriting I figured it a good technique. I always tend to admire cleverness.
Perhaps that's why I get giddy reading copy nazi's work.
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colmodwyer 13 years ago

This ad has been running for some time... maybe even a year or more.

There's a similar one that's been running for a while too with the headline "The Death of Wal-Mart," not for Motley Fool though.

Colm
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colmodwyer 13 years ago

Wait... the Wal-Mart ad is for Motley Fool.

Colm
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Editorial Adwords Ads

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