Rick Duris thinks Google's a twicky wabbit

I think Google is dialing things in. Of course, there was the "Google Farmer Update." This I think, is different.

For instance, I have a gmail email account. I am noticing some strange anomalies. Anyone else notice these as well?

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1. When people send me emails, the spam ones filled with spam words end up in the spam folder. Nothing new there.

HOWEVER, recently I have received blatant stuff like "100% free money" in the subject line.

Today, it's in my main folder. Amazing. They did NOT filter or reroute. What gives, me asks.

I am almost certain it's because of Google now is tracking what emails I open. (I always open this particular SENDER) and I "think" Google has implicitly decided to show me these emails in my inbox based upon my prior behavior.

No affirmation required.

The upshot being, with Google, the more people like/open your emails previously and maybe even click through, THE LESS RELEVANT spam word filtering is.

Thats pretty cool. But you gotta get readers to open and read those first ones.

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2. I am also thinking, and I could be wrong about this:

Google is now watching the URLs in your emails you send and the more references and clickthroughs in your URLs, the higher they'll go in Google SERPS.

In other words, Google is now using gmail intel as "a signal" in the backlinking algo.

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Anyone else care to corroborate? Thoughts?

- Rick Duris

PS: Obviously, this has major implications for email marketers and copywriters. It's a mind blow for me.

Stated differently, here's one of the false positives:

You write an email for a Client. As a quick test, you send it to yourself in your own gmail account just to test. Of course it's going to land in your inbox and not the spam folder because, well, you're curious how it looks and such and you open. But that doesn't mean it will land in other people's gmail inboxes.

There are other implications as well.