Is "News" The New Winning Theme For Ads?

15 replies
Outside the Internet/ make money online field,
the "news" theme is rocking it with one promotion.

It's the "Just Leaked; Did Obama Lie?..." headline.

Gary Bencivenga's "most ablest competitor" has for
years used news themes in his ads.

Wondering if others are using it, or seeing it used to great effect today?

BTW just come across a very, very cool tool to track competitors ads.

It tracks where they can be found on all the content networks...

Tracks their split tests...

Plus a whole lot more.

Just think of the value this brings to you if you have a reputation
for outstanding results,
or want one,
to track your clients biggest competitors split tests
and piggy back off them,
then direct your client to more places to run the high converting ad.

That's how Gary Bencivenga made a fortune for himself
and Rodale because there was a full time guy working
at finding more lists to run Rodale's winning ad written by Gary.

The SUPER MEGA tool is here Home | Adbeat

Best,
Ewen
#ads #news #theme #winning
  • Profile picture of the author Dexx
    From my following of John Carlton so far, he states that there's three types of successful headlines:

    1) "Breaking" News

    2) Incredible Results

    3) A Story that produces curiosity

    Combinations improve results.

    ~Dexx
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    • Profile picture of the author ewenmack
      Originally Posted by Dexx View Post

      From my following of John Carlton so far, he states that there's three types of successful headlines:

      1) "Breaking" News

      2) Incredible Results

      3) A Story that produces curiosity

      Combinations improve results.

      ~Dexx
      Dexx,

      The above ad seems to fall into "Breaking" News + A Story that produces curiosity
      therefore it must be working or we wouldn't be seeing it paid media for so long.

      Best,
      Ewen
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  • Profile picture of the author Stephen Dean
    A few years back Michel Fortin told me "News" headlines were his best performers.

    And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

    Cheers,
    Stephen Dean
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    • Profile picture of the author ewenmack
      Originally Posted by Stephen Dean View Post

      A few years back Michel Fortin told me "News" headlines were his best performers.

      And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

      Cheers,
      Stephen Dean
      Hey Stephen,

      It's well known in the financial newsletter industry that news themes work.

      Very interesting that Michel has also found it to be true in his markets he writes for.

      Thanks.

      Best,
      Ewen
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  • I've had success using news headlines before. I think its something in human nature that automatically makes us intrigued when we see the chance to learn about some new tidbit of news.

    If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

    "Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

    You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.

    By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.
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    • Profile picture of the author ewenmack
      Originally Posted by TrafficGuy Claude View Post


      If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

      "Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

      You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.
      Hi Claude,

      People are trained to watch news and be entertained on TV.

      The breaking news disaster, the celeb exposure tied into the cliffhanger effect,
      creates a powerful cocktail of brain intrigue.

      Humans can't help themselves in their want to find out more.[/QUOTE]

      Originally Posted by TrafficGuy Claude View Post

      By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.
      It's rather special alright.

      However, more geared to the bigger players online.

      Best,
      Ewen
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  • Profile picture of the author OnlineMasterMind
    [DELETED]
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    • Profile picture of the author ewenmack
      Originally Posted by OnlineMasterMind View Post

      Nice post...

      I like that ad; definitely my style

      News + Question = high CTR
      Plays perfectly into peoples belief that politicians can't be trusted
      by using a question.

      Best,
      Ewen
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    • Profile picture of the author ewenmack
      Originally Posted by colmodwyer View Post

      That tool looks pretty sweet.

      Colm
      Looks made for your boss Colm.

      Best,
      Ewen
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  • Profile picture of the author fasteasysuccess
    News headlines can work great if done right and that's why advertorials can work so well because they look like an article or news story but it's really an advertisement that has that newspaper or story feel.
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  • Profile picture of the author seeker24
    Has anyone tried it recently to determine if it is still effective?
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    • Profile picture of the author gjabiz
      they work for subjects which are news oriented.

      Politics. Stocks. Safety (cars, food, supplements) or if a new and/or improved product is introduced, like a new golf club which beats the pros.

      Also, we might want to note, that many, MANY newspaper and magazine use a "news" looking format, even the lay out says "news".

      Conclusion. USE the NEWS, but it is especially effective when tied to a group or industry that gets news coverage, like the ones mentioned above.

      Of course, you can tie it to a news thing...

      FDA Announces Crackdown on Supplements...How Safe is the Vitamin C You Are Now Taking?

      I like news. But, as always, it starts with the TARGET market, and the news should resonate with them.

      gjabiz

      BREAKING NEWS: 2700 year old hypnotic technique used in ancient Egypt to control the masses has been discovered...details in signature HA!
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      • Profile picture of the author ewenmack
        GJ, I like the way you made it clearer on how to tie in "news" within the ad.

        I'm heading over to find out about this new Egyptian discovery of yours!

        Best,
        Ewen
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        • Profile picture of the author gjabiz
          Originally Posted by ewenmack View Post

          GJ, I like the way you made it clearer on how to tie in "news" within the ad.

          I'm heading over to find out about this new Egyptian discovery of yours!

          Best,
          Ewen
          Fascination (the power used by Kings and Queens {think Cleopatra} for centuries) is a FACE TO FACE technique. Believe me, I've tried to make it work in the written word...but, it is not for copywriters. For Salespeople? You betcha.

          NLP or some parts of it, CAN be used in copy...but Fascination can't.

          As for NEWS being relevant, it again, goes to the TARGET.

          Golfers with NEWS about advertising? Not even Carlton could pull it off...AD in Golf Magazine:

          One Legged, One Eyed, One Armed Copywriter from Akron, Ohio Wins Ass Kickin Contest at Clayton Makepeace's Clambake in the Country...Whoopin in Waynesville Left NONE Standing

          Well, maybe Carlton could pull it off.
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  • Profile picture of the author alsoforum
    Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6
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