Is "News" The New Winning Theme For Ads?

by ewenmack

Posted: 12 years ago 15 replies

COPY WRITING

Outside the Internet/ make money online field,
the "news" theme is rocking it with one promotion.

It's the "Just Leaked; Did Obama Lie?..." headline.

Gary Bencivenga's "most ablest competitor" has for
years used news themes in his ads.

Wondering if others are using it, or seeing it used to great effect today?

BTW just come across a very, very cool tool to track competitors ads.

It tracks where they can be found on all the content networks...

Tracks their split tests...

Plus a whole lot more.

Just think of the value this brings to you if you have a reputation
for outstanding results,
or want one,
to track your clients biggest competitors split tests
and piggy back off them,
then direct your client to more places to run the high converting ad.

That's how Gary Bencivenga made a fortune for himself
and Rodale because there was a full time guy working
at finding more lists to run Rodale's winning ad written by Gary.

The SUPER MEGA tool is here Home | Adbeat

Best,
Ewen

#ads #news #theme #winning

Dexx

12 years ago

From my following of John Carlton so far, he states that there's three types of successful headlines:

1) "Breaking" News

2) Incredible Results

3) A Story that produces curiosity

Combinations improve results.

~Dexx

Thanks
1 reply

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ewenmack

12 years ago

Originally Posted by Dexx

Dexx,

The above ad seems to fall into "Breaking" News + A Story that produces curiosity
therefore it must be working or we wouldn't be seeing it paid media for so long.

Best,
Ewen

Thanks

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Stephen Dean

12 years ago

A few years back Michel Fortin told me "News" headlines were his best performers.

And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

Cheers,
Stephen Dean

[ 1 ] Thanks
1 reply

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ewenmack

12 years ago

Originally Posted by Stephen Dean

A few years back Michel Fortin told me "News" headlines were his best performers.

And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

Cheers,
Stephen Dean

Hey Stephen,

It's well known in the financial newsletter industry that news themes work.

Very interesting that Michel has also found it to be true in his markets he writes for.

Thanks.

Best,
Ewen

Thanks

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TrafficGuy Claude

12 years ago

I've had success using news headlines before. I think its something in human nature that automatically makes us intrigued when we see the chance to learn about some new tidbit of news.

If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

"Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.

By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.

Thanks
1 reply

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ewenmack

12 years ago

Originally Posted by TrafficGuy Claude

If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

"Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.

Hi Claude,

People are trained to watch news and be entertained on TV.

The breaking news disaster, the celeb exposure tied into the cliffhanger effect,
creates a powerful cocktail of brain intrigue.

Humans can't help themselves in their want to find out more.[/QUOTE]

Originally Posted by TrafficGuy Claude

By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.

It's rather special alright.

However, more geared to the bigger players online.

Best,
Ewen

Thanks

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OnlineMasterMind 12 years ago

[DELETED]

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- ewenmack 12 years ago
  
  Originally Posted by OnlineMasterMind
  
  Nice post...
  
  I like that ad; definitely my style
  
  News + Question = high CTR
  
  Plays perfectly into peoples belief that politicians can't be trusted
  by using a question.
  
  Best,
  Ewen
  
  Thanks
  
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colmodwyer 12 years ago

That tool looks pretty sweet.

Colm
- Thanks
- 1 reply
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- ewenmack 12 years ago
  
  Originally Posted by colmodwyer
  
  That tool looks pretty sweet.
  
  Colm
  
  Looks made for your boss Colm.
  
  Best,
  Ewen
  
  Thanks
  
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fasteasysuccess 12 years ago

News headlines can work great if done right and that's why advertorials can work so well because they look like an article or news story but it's really an advertisement that has that newspaper or story feel.
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seeker24

12 years ago

Has anyone tried it recently to determine if it is still effective?

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1 reply

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gjabiz

12 years ago

they work for subjects which are news oriented.

Politics. Stocks. Safety (cars, food, supplements) or if a new and/or improved product is introduced, like a new golf club which beats the pros.

Also, we might want to note, that many, MANY newspaper and magazine use a "news" looking format, even the lay out says "news".

Conclusion. USE the NEWS, but it is especially effective when tied to a group or industry that gets news coverage, like the ones mentioned above.

Of course, you can tie it to a news thing...

FDA Announces Crackdown on Supplements...How Safe is the Vitamin C You Are Now Taking?

I like news. But, as always, it starts with the TARGET market, and the news should resonate with them.

gjabiz

BREAKING NEWS: 2700 year old hypnotic technique used in ancient Egypt to control the masses has been discovered...details in signature HA!

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1 reply

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ewenmack

12 years ago

GJ, I like the way you made it clearer on how to tie in "news" within the ad.

I'm heading over to find out about this new Egyptian discovery of yours!

Best,
Ewen

Thanks
1 reply

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gjabiz

12 years ago

Originally Posted by ewenmack

GJ, I like the way you made it clearer on how to tie in "news" within the ad.

I'm heading over to find out about this new Egyptian discovery of yours!

Best,
Ewen

Fascination (the power used by Kings and Queens {think Cleopatra} for centuries) is a FACE TO FACE technique. Believe me, I've tried to make it work in the written word...but, it is not for copywriters. For Salespeople? You betcha.

NLP or some parts of it, CAN be used in copy...but Fascination can't.

As for NEWS being relevant, it again, goes to the TARGET.

Golfers with NEWS about advertising? Not even Carlton could pull it off...AD in Golf Magazine:

One Legged, One Eyed, One Armed Copywriter from Akron, Ohio Wins Ass Kickin Contest at Clayton Makepeace's Clambake in the Country...Whoopin in Waynesville Left NONE Standing

Well, maybe Carlton could pull it off.

Thanks

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alsoforum 12 years ago

Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6
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Is "News" The New Winning Theme For Ads?

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