Better Selling Word: Bargain or Deal?

15 years ago

Originally Posted by The Niche Man

I plan to test soon, but what do you think is a better sales/attention getting word Bargain or Deal.

Example:
Today's Best Bargains On Laptops?
or
Today's Best Deals On Laptops?

I prefer bargain on the grounds that it's less commonly used than deals.

Thanks
1 reply

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Pusateri 15 years ago

I'll put $5 on Best Bargains to win the test. The brain digs on a bit of alliteration, plus it contains both BAR and GAIN.
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JasonParker

15 years ago

Deal is more simple style wise.

But my guess is say the opposite of your competitors and that will be the winner.

Possibly.

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jtunkelo

15 years ago

Deal says to me it's something of value for a good price.
Bargain says to me hey here's your permission to be cheap.

So it depends a bit on what you're selling and who you're selling it to; not everyone's looking for a bargain, but everyone can appreciate a good deal.

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Dexx

15 years ago

When I think "bargain" I think some cardboard box filled with trinkets or very old DVDs at the grocery store.

But at the end of the day the only way to know is testing.

~Dexx

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MerlynSanchez

15 years ago

Best bargain

everyone wants a bargain

Keep us posted, I'd be interested in the results of your test.

Best regards,
Merlyn

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fasteasysuccess

15 years ago

Definitely want to test in your market. Even a little adjustment can mean the difference between a success and a bomb.

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Hugh Thyer

15 years ago

Depends on your market.

Bargain people are very priced focussed. They want something really cheap. But in a higher end market, or for a higher priced product or service 'deal' is a word that's more in tune with your market.

People who don't have as much money looking for socks are looking for a bargain.

People with lots of money looking for a Ferrari are thinking 'deal'.

Message to market match. Different words for different markets.

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swopnet

15 years ago

Originally Posted by Hugh Thyer

Depends on your market.
People who don't have as much money looking for socks are looking for a bargain.
People with lots of money looking for a Ferrari are thinking 'deal'.

Hugh is right, you have to match the message to the market.

Thanks
1 reply

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scott william 15 years ago

I think the best deals it sounds better and better for the image of the goods we sell, sorry if I'm wrong to give an opinion
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Nathan Alexander

15 years ago

Originally Posted by Hugh Thyer

Depends on your market.

Bargain people are very priced focussed. They want something really cheap. But in a higher end market, or for a higher priced product or service 'deal' is a word that's more in tune with your market.

People who don't have as much money looking for socks are looking for a bargain.

People with lots of money looking for a Ferrari are thinking 'deal'.

Message to market match. Different words for different markets.

Totally agree.

I would think your market would tell you. Bargain equals price conscious, deal equals opportunity focused. Subtle difference maybe.

One word makes me think of a conference table and suits, the other an outdoor auction site in the dirt. Both work...test?

Thanks
1 reply

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IdrisSG 15 years ago

I was thinking...

WHY THE CONSTRAINTS?

Today's Best Bargains On Laptops?
or
Today's Best Deals On Laptops?

And who's your targetted market?
Where's this ad going to go?

Perhaps you may even ditch both those headlines once you've revealed more details and then got feedback...
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daniel900

15 years ago

Deal is the better one.

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Summertime Dress 15 years ago

best bargains

8,1004,400
"best bargains"

3,6001,600
[best bargains]

880390
best deals

1,000,000450,000
"best deals"

368,000165,000
[best deals]

14,8008,100

Copied from Google's keyword tool (global/local)...looks like best deals has more searches...although this doesn't tell commercial value.
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- Summertime Dress 15 years ago
  
  sorry, hard to read that table!
  
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phluid

15 years ago

Off the top I think that deal sounds better but depending on the details of item/price it could go either way.

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TheCopywriter

15 years ago

You have to test, but "bargain" tends to devalue the offer - whereas "deal" sounds like a special price without devaluing the product.

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TheHothive 15 years ago

Originally Posted by TheCopywriter

You have to test, but "bargain" tends to devalue the offer - whereas "deal" sounds like a special price without devaluing the product.

Agree. Bargain is less appealing while "best deals" sounds more interesting as if the buyer can get the best product in the world at low price.
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Rigmonkey

15 years ago

When I think Bargain, I also think basement. Bargain basement. The two words seem to be inextricably linked.

When I think deal, I also thing great. A great deal. Another two words that are inextricably linked.

If your market wants a great deal, the choice is easy. If they want a bargain, are they likely to have any money to spend anyway?

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methomas

15 years ago

When I think of bargin, I think of a Dollar Store where everything is cheap.

When I think of a "Deal", I think of negociating for the best deal possible.

This would be on a more expensive item, like an automobile.

M E

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jasondinner

15 years ago

You can even through in these if you plan on actually testing it:

Value

Specials

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AlexR

15 years ago

Target your market and the product.

My take is cheap product - bargain
expensive product - deal
Used car salesmen, lawyers and real estate agents do deals...to me, this would tend to indicate haggling or negotiation on higher priced items...to get the best deal.

$2 shops have bargains. Cheap set price...take it or leave it.

I'd suggest split testing to see where the best response is.

Alex

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BartsTreasures

15 years ago

Just a humble opinion here...My gut tells me "Bargain" is the better word.

"Deal" can be ambiguous...is it a good deal or a bad deal? We can make a deal but that doesn't necessarily mean it was a bargain! "Best Deal" doesn't always mean best price..might be best terms, best delivery etc...whereas "Best Bargain" definately refers to PRICE!

Is the deal a Bargain? If so let's say Bargain!

But ultimately you would have to test it.

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aaron56

15 years ago

I would say deal is better. Deals are negotiated to benefit the buyer. Bargains only make the buyer think they're getting a good deal when they probably aren't.

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David Allen

15 years ago

Agree with Jason Dinner and would throw "value" in to the mix.

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Mitt Ray

15 years ago

I would go with bargain, as everybody wants to save money. The term bargain lets the reader know that he's saving money.

The term deal only says that you're going to get something extra with your purchase that they may or may not use. Therefore your reader might not be interested in your deal.

So the best thing to do is to go with the bargain.

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yukon

Banned 15 years ago

Deal is better, IMO.

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mrdomains

15 years ago

Depends on demographics
USA: bargain
Uk: deal

Middle class: deal
Those struggling: bargain

but also what type of product
last years' sellout: bargain
introduction of new models: deal

a bargain is eat as much as you can for a buck, never mind the quality
a deal is a quality opportunity with better scarcity factor

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tj0575

15 years ago

Originally Posted by mrdomains

Depends on demographics
USA: bargain
Uk: deal

Middle class: deal
Those struggling: bargain

but also what type of product
last years' sellout: bargain
introduction of new models: deal

a bargain is eat as much as you can for a buck, never mind the quality
a deal is a quality opportunity with better scarcity factor

PERFECTLY said!

although I have to add in todays economy alot of people are looking for a "bargain"

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jewel3000

15 years ago

"Deal" is better. It's a more assertive, more authoritative-sounding word. Also, shorter words / sentences have more punch.

For all of those reasons, "bargain" is a more passive word. By nature, it doesn't sound as worthy of an urgent action when it's read.

Good luck!

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Shadowflux 15 years ago

I would, personally, go with "Deal". It's one syllable and has a nicer flow to it than "bargain" plus there is almost some alliteration between Today's and Deals.

Although, I don't think you should limit yourself to such commonly used terms. How about something like "Killer Discounts"? It has a lot of hard, consonant like sounds. People find consonants satisfying, just look at all the curse words we use.

Plus, "Discount" refers to an item that was priced much higher but is being offered at a temporarily lower price. Think "employee discount", "friend discount", "discount coupon", it makes people feel like they're getting a deal that most others aren't.
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GlobalMedia

15 years ago

I will go with: "Today's Best Deals On Laptops?"
Reason for choosing it is that it just fits the situation perfectly and I like hearing it rather than the second option.

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