Up to now I've been ghostwriting everything on the planet except sales letters.
Recently two separate clients asked me if I could write a sales letter. They both found me from the Warriors for Hire gig in my sig.
I explained that I was on my own self-study program for copywriting (mostly for my own future projects), but did not have any sales letter experience. They said they needed creativity over experience.
They are small projects. Still, I treated them as major league and leveraged whatever knowledge I've built up by lurking here and reading everything I could for months.
I think they turned out well for a total rookie. The clients are happy--sadly I can't share anything about them or the sites.
Sometimes, in the middle of the night, my concentration would start to fade. Then I remembered a Clayton Makepeace article where he was struggling. He fought and fought to wring the best copy he could out of himself. It helped me keep going at 4am.
Whoever thinks copywriting is easy is truly misguided. The first thing you learn is how much you need to learn.
Here are some of the things I was able to use directly on these two projects (or my WFH):
- the idea of contrasting the "yawning dude" photo and the "partying kids" in my Warrior for Hire came from a control in a swipe file from Carline Anglade-Cole.
- John Carlton videos about the Big Promise.
- Vin Montello on headlines and story selling.
- Maria Veloso on emotional involvement.
- Michel Fortin on features and benefits.
- Yanik Silver on the P.S.
- the Gary Halbert Letters on testimonials.
- Harlan Kilstein on nested loops.
- Dan Kennedy on disassociating price.
- Paul Hancox on pre-selling.
- Eugene Schwartz on research.
- posters here on the forum (Bruce Wedding, Mike Humphreys, Rick Duris, Daniel Scott, tons more) and related threads in the War Room.
That's about it. Just wanted to thank people I've learned a lot from so far as a rookie.
So much more to go haha.