Elements of Proof
Examples of ways to add credibility to your product:
Testimonials - From end users of your product
Radio/TV/Magazine endorsement: as seen on HGTV, as seen in Time Mag.
Celebrity Endorsement: Sports Celebrity etc..
Credibility of Product Creator: John Smith Author of New York Times best seller, Winner of the BLANK of the Year etc
Demonstration: Before/After etc
Research Results: yours or just any relevant industry research
Compelling Story: I think of Airborne cold medicine (created by a school teacher to avoid getting sick)
Market Position: More people use, trust.... or the Largest X company, Fastest growing X company
Association to credibility: Made in Germany, Rolex - Made from a solid bar of gold
Endorsement of news or well known publication: Think of a movie review (Dan Smith of the New York Times "Best Comedy of the Year")
I know some of these may mix together. Any other examples of ways to build valuable credibility and proof of your product?
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