valuevisionglasses dot co dot uk
The home page copy is exactly the same as a sales letter we are using for people in our local area. It's aimed directly at people 45 years old and above. Therefore there's a very strong possibility they'll be wearing glasses or will be soon.
Where practicable we've followed the checklist already posted but having said that: we are totally new to copywriting (if you can call it that) and it took us over two weeks to get this far.
Yep, I suspect this is going to hurt.