complete new bie in copywriting, where should i start?

by ankur sharma

Posted: 14 years ago 14 replies

COPY WRITING

Anyone can point me to a complete copywriting course? Finally, i have decided to learn copywriting. I am looking for complete product, which basically start from scratch. Also, i have a question. I see different kind of fonts being used in headlines.

Even for sales letter's main body, fonts are really different. How to know which fonts will bring that "professional" look in my sales copy?

Thanks in advance

#bie #complete #copywriting #start

Rezbi 14 years ago

Okay, you said 'course' not 'book'. So I'm going to assume you really do mean a course and not a book.

Having said that, what's your budget?
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- ankur sharma 14 years ago
  
  Originally Posted by Rezbi
  
  Okay, you said 'course' not 'book'. So I'm going to assume you really do mean a course and not a book.
  
  Having said that, what's your budget?
  
  Course, yeah, coz i like it more rather than books. However, suggest me books also. I will try to get hold of them also.
  
  Actually, i said course, because i will have more things at one place. I do not want to scout 1000 places to learn 1000 things.
  
  In the beginning, i want to concentrate on one "shaolin temple" only.
  
  Regarding budget, i will afford it, so thats no issue. Just give me recommendations in both lower strata ($20 , $40 ) and higher strata (2k)
  
  Thanks
  
  Thanks
  
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MissLauraCatella 14 years ago

Regarding your fonts question, Serif fonts (fonts with little "feet" on the ends of letters like Times New Roman) are easier to read (for a majority), so you may want to consider sticking to those types of fonts in the body of your copy. Sans serif fonts (without the feet, like Verdana, Arial, Tahoma) have a more clean and professional look so they're typically used for headlines.
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- Paul Hooper-Kelly 14 years ago
  
  Hi Ankur,
  
  If you are writing copy to be shown on line, it is generally thought 'sans-serif' fonts, such as Verdana, Arial or Tahoma are easier to read on a computer screen.
  
  But for direct mail copy (printed on paper), it's best to use 'serifed' fonts, such as Georgia or Times, because the serifs tend to take the readers eye along the line, making it easier to read.
  
  In both cases, headlines and sub-headlines are best in 'sans-serif'.
  
  Warmest regards,
  
  Paul
  
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MissLizzie 14 years ago

Hey Ankur - Hope that you find the course that's right for you. I know that this issue's been discussed on the forum before, so this thread might help you make your decision a little bit easier!

http://www.warriorforum.com/copywrit...dy-course.html
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- William10 14 years ago
  
  two of the available easiest fonts to read are: "Helvetica" and "times new roman", the majority of Australian University's require assignments to be written using "times new roman" for this reason. these two fonts are also seen to be two of the most professional, they may not be the most eye catching, however they will definitely be more likely to send a more "professional message" to your customers and subscribers than that of for example a font such as "STENCIL" which may be seen to be a more eye catching font.
  
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ankur sharma 14 years ago

What are the fonts used in this?

Coffee Shop Millionaire
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- BrianMcLeod 14 years ago
  
  Originally Posted by ankur sharma
  
  What are the fonts used in this?
  
  Coffee Shop Millionaire
  
  Myriad Pro and Tahoma
  
  Thanks
  
  Signature
  Brian McLeod
  
  Direct Response Copywriting
  
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Rezbi 14 years ago

Here's three:
Finally! A Proven Way Any Marketer Can Write A Good Online Sales Letter
http://www.warriorforum.com/warrior-...-000-year.html
http://www.warriorforum.com/warrior-...heres-how.html

I haven't used any of them, but from what I've read, they're all good.

Just read the details, make a choice and go for it. They're all within your 2k budget.

Edit: You get feedback with these, which is essential.
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Christopher Abraham 14 years ago

John Carlton's Simple Writing System is good for newbies. It costs $800.

If you're serious about learning, you definitely should read and re-read the following books: Tested Advertising Methods by John Caples, How To Write A Great Advertisement by Victor Schwaab, Scientific Advertising and My Life In Advertising by Claude Hopkins.
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Boseephus 14 years ago

Has anyone tried Jason Fladlien's Copywriting course?
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- buyqualityarticles 14 years ago
  
  Have you researched and decided on any of the suggestions? What did you discover?
  
  Thanks
  
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  ARSuarez 14 years ago
  
  Lower strata - Brian Keith Voiles "Ad Magic" on one disk off ebay (guy with the resell rights sells a single disk for $17.95 with all the info).
  
  Upper strata - Clayton Makepeace's "Quick-Start Copywriting System." Email Wendy at the office and ask if they still have it. The final price was $697. And this thing - if practiced diligently - will make a mean writer out of you.
  
  Best,
  
  Angel
  
  Thanks
  
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  wilmath 14 years ago
  
  The books mentioned above are a great place to start. If you can't afford all of them check out your library. If you live near a college campus that has a journalism school check out their library.
  
  Thanks
  
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