Power Of Words

Rezbi

13 years ago

I wasn't going to watch that.

I'm glad I did.

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RickDuris 13 years ago

Thank you.
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Russell Barnstein

13 years ago

That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.

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Iqball 13 years ago

Originally Posted by Russell Barnstein

That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.

I cannot put it better myself. Wonderful, truly wonderful!
Thank you for this video to share.
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Bruce NewMedia

13 years ago

Man, that is so moving...
_____
Bruce

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mayurisama

13 years ago

that is really true, there is a saying that pen is mightier than swords...as well as blades can wound you in your skin, but words can wound you directly to the heart...

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Marvin Johnston

13 years ago

This was also posted over in the main forum:

http://www.warriorforum.com/main-int...ml#post3705277

While I love the point that words are very powerful, I have several blind friends who (gasp) actually work for a living and are doing very well. So part of that video could well be sending out an inappropriate message.

Marvin

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David Allen

13 years ago

Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.

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Marvin Johnston

13 years ago

Originally Posted by David Allen

Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.

Good point ... I realize the use of words was supposed to be the main theme. Playing with emotions almost always seems to work towards reducing any thinking about other messages that might come across though.

As I was thinking about the video, I don't think the message would have been nearly as effective without the choice of music that was used ... and the context that the video put things.

An interesting book covering PR and spin ... i.e. copywriting

... is Propaganda by Edward Bernays. It was written in 1928, and might be in the public domain (didn't check.) Reading this book is part of what raised my awareness of other messages within that video.

"THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

The full text is at:

Propaganda by Edward Bernays (1928)

Note that some of the words (including propaganda) had a somewhat different meaning at the time the book was written than they do now.

Marvin

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Ideaswise

13 years ago

It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.

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bilzz

13 years ago

That's Great sharing .Thank you !!

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jasondinner

13 years ago

I've watched this at least 20 times since I first saw it the other day.

The piano in the background makes it real dramatic.

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peejaydee

13 years ago

That was great - thanks for sharing. Illustrates the power of choosing the right words.
...plus I was sure I recognised the location. It's Royal Exchange Square in Glasgow, just 30 miles from where I live and ironically, he's sitting at the rear steps of what was Borders book shop - now closed down, because people don't buy as many books as they used to.

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David Franklin 13 years ago

Great re-write. I think she won the control.

David Franklin
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- Marvin Johnston 13 years ago
  
  Originally Posted by David Franklin
  
  Great re-write. I think she won the control.
  
  David Franklin
  
  The question ... what IS the real story line? And for what did she win the control ?
  
  Marvin
  
  Thanks
  
  1 reply
  
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  David Allen 13 years ago
  
  Originally Posted by Marvin Johnston
  
  The question ... what IS the real story line? And for what did she win the control ?
  
  Marvin
  
  Control or contract??!!
  
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jewel3000

13 years ago

Sweet! Long live the power of message spinning.

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Ant Marshall

13 years ago

That is amazing. Wow.

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JasonParker

13 years ago

Amazing. thanks.

Emotional move-gut copy... Strikes again.

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cyberskyfox

13 years ago

awww..that was really awesome...almost made me cry...it had a really good message..thank you for sharing!

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BestTime

13 years ago

I think I just cryed... What a wonderful video the best! The power of words in the right order has so much meaning.

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Rigmonkey

13 years ago

So good, I left my laptop screen up last night so my housemate could see it when he got up this morning.

Thank you!

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EdgarOchoa

13 years ago

Awesome man! Thanks for sharing.

Marketing explained...

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Siddiq

13 years ago

This is Fantastic. Love it.

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felixchia

13 years ago

Hi David,

This is a wonderful video, you made my day!

Cheers,
Felix

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omerbsh

13 years ago

great movie!!! like.

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Alex Lavourah

13 years ago

good video ... the secret to success is always in the small details.

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fthomas137

13 years ago

That video was ... awesome ... Takes the facts out of the situation and strikes the emotions.... wow!

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premiumonlinewriting

13 years ago

I thought she was coming back at the end for her commission.

Seriously though, good video.

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oDigger 13 years ago

Lovely vignette. Illustrates once again the power of story telling moves people to action.
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Jacqueline Smith

13 years ago

Thank you......a beautiful video with an amazing message!

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David Allen

13 years ago

Also shows the power of a good message in video/tv advertising.

This is one showing in the UK that just about says it all regarding TV advertsing:

YouTube - Dogs Home TV Ad (every home needs a...

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AdmiralGloom

13 years ago

I usually don't like to share this.

But back track 5 years I was homeless. 2 1/2 years I was hopping trains, getting rides, walking everywhere and back. There were so many hard times.

I refused to panhandle, if I wanted money I was going to do it the right way. But with no home address, no phone number, and no social security card it was rough. And Salvation Army housing isn't as easy to get into as you would imagine.

So I played guitar with two other people I had met on the streets. Weeks saving up and we finally got a place and eventually got a job. We have all parted ways since than but not a day goes by I do not remember those times.

And being a complete sap like I can be, this made me cry.

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Money maker guy

13 years ago

Awesome video!

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Keepinitreal

13 years ago

I wasn't really blown away by the commercial, it was more of a marketing gimmick imo then the "power of words". First the music setting the tone, then the story of a poor blind man begging for change (sympathy from the audience). An attractive women altering the blind man's money maker (probably would've got beat up if attempted in real life lol). Donations increase as do the audience's suspense and curiosity of what she wrote. "revealing the beauty we take for granted". From a marketing stand point, a product or service that triggers emotions = better product recognition = better conversion. I guess it just feels too scripted for me to appreciate it... or am i just cold hearted?!

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Ottosh

13 years ago

What a powerful clip.

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aprilove

13 years ago

yes, I agree that is a great message how powerful correct words are use but not to be taken the wrong way.

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alcymart

13 years ago

Touching Video. Thanks for sharing it here

Bernard

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tk226

13 years ago

it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.

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GlobalMedia

13 years ago

Originally Posted by tk226

it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.

True. Effective words can transform the world.

It's truly a nice video to share...

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SEOLady

13 years ago

all I can say is: amazing!

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RogerAderholdt

13 years ago

POWERFUL.

Thanks for sharing.

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StudioArtha

13 years ago

Indeed, powerful message.

What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

Thanks.

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Rigmonkey

13 years ago

Originally Posted by StudioArtha

Indeed, powerful message.

What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

Thanks.

Marketing and morality? That's an interesting new concept!

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AmazeMe Banned 13 years ago

Actually, the goal of the video seems to miss the mark.

Does anyone remember the name of the firm at the end? Even more important, did it lead you to go to take action?

Better: End with:

"Visit nameofsite.com to see how this movie ends and put 11 times more donations into his tip bucket..."

Now THAT's good marketing.
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Niky Ray 13 years ago

I love it!
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Julie McElroy

13 years ago

Love it! Thanks for the inspiration!

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fakhrulparvez

13 years ago

oaw that's an awesome example.
thank you

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MissLauraCatella

13 years ago

Made me tear up. Le sigh. Lovely video.

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tdj 13 years ago

Emotional tone for sure. But what I got from the video is the fact that the right choice of words you use in any copy, will fetch you more money. It's like me writing copy versus a good copywriter here on the WF.
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majay

13 years ago

Its quite a moving and emotional video.

Thanks for sharing

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brianadrian

13 years ago

I've seen that before. POWERFUL. That lady must be a copy-writer. ;-)

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Lucas Cepeda

13 years ago

Wow, so true so inspiring! loved the dog ad as well, made me laugh all over the place ;-)

The power of words, what an impact they can make...amazing stuff, love this forum.

Thanks for letting me be part of it ;-)

greetings from zürich

Thanks
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celente

13 years ago

Originally Posted by Lucas Cepeda

Wow, so true so inspiring! loved the dog ad as well, made me laugh all over the place ;-)

The power of words, what an impact they can make...amazing stuff, love this forum.

Thanks for letting me be part of it ;-)

greetings from zürich

This is awesome and so true, when i went to my first copywriting seminar it cost me $997 but I made that back by fixing my sales pages up and putting better copy in there.

It is amazing the true power of words and how they stir our emotions. Simple psychology that everyone forgets about but are very powerful and can make you lots of money if you study the connection, and test.

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Mike Cruickshank

13 years ago

That first video is amazing. Thanks for posting

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FuturePrinceofPrint

13 years ago

Just wanted to say, this video was awesome. It's just what I needed. Thanks

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FuturePrinceofPrint

13 years ago

Oh and, I wonder if any copywriter has ever really changed a sign for a bum. Haha.. That would be pretty awesome.

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Twailer

13 years ago

Thanks alot for that inspiration. You've made my day

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Samsmiles

13 years ago

David

Thanks.

It really says it all!

samsmiles

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StarBuG

13 years ago

You can also change behaviors of people by making it fun to do so.

Watch this:

YouTube - Piano stairs - TheFunTheory.com -...

It is an advertisement and the idea is great.
They made more of these, you can find them here:
The Fun Theory

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DanteRomero

13 years ago

Wow. I wasn't planning to watch it. I'm glad I did. That really struck a nerve.

That is why I am so into writing. ( copywriting is just one part of it ) A beauitful video.

Thank you for sharing

-Dante

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Brantley

13 years ago

Travis Sago sent me this video.

Awesome, awesome,awesome is all I can say.

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Quality Copywriter

13 years ago

hey I saw that too
and was deffo going to swipe it for my blog

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bobrnelson3

13 years ago

It is amazing how a few words can make such a big difference. Indeed, very amazing.

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betteseo

13 years ago

i love love love this video. i don't remember where i saw it the first time but it's just awesome. a great reminder. thanks for posting it!

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BBryanB

13 years ago

Yes, this is an incredible clip. I usually avoid these things like the plague but this one slipped by and I am glad that it did, brilliant piece of work.

Bryan

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Nulli Secundus

13 years ago

Wow that was very powerful, it really shows the power of words

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KunTaoM 13 years ago

Oh My Goodness! The first video make me almost cry when the camera show the words on the board. Different people will see it in different angle...

"IT'S A BEAUTIFUL DAY AND I CAN'T SEE IT"

Such a powerful WORDS!
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Kate Campbell

13 years ago

Amazing video!
Thank you!

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Daniel Harper

13 years ago

I actually had a very different take on this video.

My thought was that if the revised message were a headline, then it would fail. Or at least not be as good as it could be.

Why?

Because it doesn't compel people to take the specific action he wants them to take.

Telling people, "It's a beautiful day and I can't see it" will stir up a boatload of sympathy, but giving a blind guy money won't help him see the beautiful day, now will it?

So why would people who saw that sign give him money?

I guess some would because they feel sorry for him, but don't people normally make a charitable contribution to help someone solve a problem?

A message like, "I'm hungry and have no money to feed myself" would be a bit more on point, don't you think? I mean, as far as compelling the SPECIFIC ACTION of getting people to give him money.

"Oh, this poor guy hasn't eaten. Well, ****, I can part with a few dollars if it means the difference between him eating and going hungry."

Sure, it's not as sexy ... but isn't that the trap we've all been warned about in copywriting and advertising? Don't go for the award winner. Go for what WORKS. And often time what works isn't terribly innovative.

Maybe I'm wrong. I guess the only way to prove it would be to test it. And I definitely don't think that this particular piece was real, so there goes that idea.

Interesting video nonetheless.