Help Me Refine My Offer
I have a membership site with 3 membership levels, lifetime, yearly, monthly. Lifetime is $297. Yearly is $147, and monthly is $29.97.
Right now the offer is 7 days free trial, then the option of monthly, yearly, or lifetime subscription after that (CC info is captured upfront and autobilled).
I'm considering this test...
Only sell the 7 day free trial, followed by a monthly membership. Then have a onetime upsell to yearly membership. If the take that offer, have another upsell to lifetime membership.
My concern is this...
Right now the best quality members are the lifetime and yearly members. The monthly members by far give us the most headaches. (The 80/20 rule fully in effect here).
I'm concerned that if we offer the monthly price upfront, we'll attract more of the lower value members, and perhaps filter out the higher value members before they even see the higher priced memberships.
Anyone tested anything like this?
Can you give me some feedback before we spend time and money setting up and testing this?
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