Warriors I need a quick look-see please

by Ottosh
13 replies
Hello guys, I'm new to the warrior forum but have been reading it for the last few months trying to learn my way into internet marketing.

I wrote an ebook based on accurate info and It techniques I personally use to lose weight.

My blogger stats show I have had over 81 viewers

but... I have not even had 1 person opt in and download it ....

I want to start my business int he fitness niche to help people but, I think I might be coming off to strong?...

I hope you guys could give me a few pointers thanks!
the site is metabolicsupercharge . blogspot . com
#blog #ebook #help a newbie #looksee #quick #warriors
  • Profile picture of the author MissLauraCatella
    Hey Ottosh.

    81 ain't so many.. but I get your concern since you're giving something away. Where's your traffic coming from?

    Overall I'd say it's a layout/formatting issue. There's no call to action above the prompt to enter my name and e-mail, so there's no connection or driving force in that moment. It's important. Put something above your opt-in form like "Get the secrets to permanent weight loss sent to you right now!" and I bet you'll get a few opt-ins.

    The "Download eBook" button just isn't enough; I don't quite know what I'm getting and then after I look to the left to read about it, I'm disconnected.

    Keep at it! Good luck.
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  • Profile picture of the author Ottosh
    Thank you Bambii for the awesome tips I'll get right on to fixing those.

    Now that you mention it , it really is kinda a no brainer hahah

    Thanks again!

    -Shane
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    • Profile picture of the author Drez
      You'll also want to hit the core hot buttons.

      WHY do people want to lose weight? How is your plan different?

      And you're not part of the "weight loss community" (that sounds very institutional). You're a success story ... or a researcher dedicated to finding safe, effective and easy weight loss secrets ...

      You get the picture.

      Put some oomph into the headline using this too. Like ...

      "Tired of impossible to follow fad diets that don't shed a pound? Discover (for FREE) the amazing secret that helped me drop XX pounds in XX days without changing my lifestyle even one bit!"
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  • Profile picture of the author Ottosh
    Wow this is above excepted advice and I can't thank you enough!,

    1 thing

    I was thinking, Is 1 post that is written very well better then 3? If So I will start to condense and simplify and add more "Core hot buttons" to my copy


    Thanks for all the tips so far!!
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    • Profile picture of the author adamlantelme
      Shane

      One thing that you will want to strive to do is keep your copy as tight and readable as possible. Do a thorough spell check or else people might think this is just being thrown up on the web without any thought behind it.

      This includes correct capitalization, but remember, it's still copywriting so don't try and stick to old grammarian rules.

      Secondly in regards to your question. Like Bambil said, your formatting and structuring need to be addressed before you can begin to think about the number of posts and the quality of them.

      You should set this up as a landing page, encouraging them to find out how YOU became a success, why YOUR system works, and why THEY should download it.

      With that being said, if you can sell them on the idea that your e-book is what they need in one blog post as opposed to three, then one would be ideal. Quality over quantity in regards to getting people to opt in.

      Once they have done so, then of course the more quality information they have, the more valuable it will be for them.

      Hope that helps


      Adam
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  • Profile picture of the author Ottosh
    I'm very thankful for all the help everyone has shown me including the PM I got thank you!

    I'm working on a rough draft of the single compelling post now, I'll inform this thread when I published it to see if I'm leaning in the right direction.

    This kind of help makes this learning experience a lot less stessful then going it alone.

    _Shane
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  • Profile picture of the author Ottosh
    I wrote a new copy, I was wondering if someone could take a look at it and see if perhaps I'm heading in the right direction with he site thank you!

    I have also hinted more at getting the book.

    -Shane
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    • Profile picture of the author Ken Strong
      It's better than before.

      I would expand your headline to include your story, with specific numbers. Like "How I Lost 15 Pounds in Two Weeks While Eating Just as Much as Before And How You Can Do the Same," or something like that. Make it your personal story, while also emphasizing that you're nothing special, and the reader can do it too.

      You probably didn't lose exactly 15 pounds, but something near to that. A more specific number would be more believable than a round number like 15, so try to determine your actual weight loss to the nearest, I don't know, say 1/4 pound and use that number instead.

      In any case, you need a lot more than 81 visitors to get any kind of statistically valid idea of what's happening. Plus, do you know where those visitors came from? If they're just random traffic, then they may be close to useless. Are you doing anything specific to drive traffic to your site?
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      • Profile picture of the author ewenmack
        Ottosh,

        To make an impact, find out what your market is talking about.

        Once done, you feed back to them their frustrations in the language they use to describe it.

        Here's how one guy does it when going into markets he knows nothing about, yet has an extremely high hit rate. He will set up tweetgrid with his keywords and it will find the discussions going on about the subject. As I said, look for the pain points and the emotional verbs that describe it.

        Now you feed that back to them along with...

        *unique promise

        *overwhelming proof

        * irresistible offer

        *reason to act now

        That's a proven process for you to get on, and stay on track.

        Best,
        Ewen
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  • Profile picture of the author Ottosh
    the traffic is coming from Twitter
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    • Profile picture of the author Iqball
      I agree with some of the Warriors above that you need to tighten the copy.
      Short and punchy as if you are chatting to someone at the coffee shop.
      Here is the nutshell advise of the John Carlton, the Sharp Shark of Copywriting on how any page should contain:

      -Here's what i got

      -Here's what it will do for you

      -Here's what you need to do next

      Simple :-)

      Stick to this and you will say WOW. okay.
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      • Profile picture of the author Kim Phoenix
        Shane, with weight loss sites/sales copy, it helps to have photos. I know that before and after photos with a weight loss of 13 lbs. may not be hugely noticeable via pictures, but maybe you can mention measurements ex) your waist size decreased from X to X, etc.

        Testimonials are also very helpful to include. Can some people you know also try out the method, and provide you a testimonial (always use a real testimonial and if you can include their photo and real name, this is best)?

        I'd also suggest that you have someone correct your spelling and sentence structure. You are missing commas, etc. This may not be important to everyone, but it does make an important first impression. I often use Fiverr for specific things, as it is very affordable.

        You might also want to mention things like: Do you need to fit into that little black dress before your high school reunion.....that can get people thinking about ways that losing 13 pounds fits into their lives.

        Hope this helps.
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  • Profile picture of the author jewel3000
    My impressions . . .

    * Very cool site design. The design alone was a groovy space to be in.

    * I love your tone, your writing "voice" -- very earnest, enthusiastic & convincing.

    * However, your punctuation SUCKS. Commas in wrong places throughout. It undercuts your authority and rouses suspicion when otherwise, you were selling me good!

    * Sure would have been great to see a Before & After image early in the pitch.

    * I saw the photo with the nice abs, and thought "Okay, that's a look I'd like. I'll keep reading."

    * But then I saw your photo in the sidebar. That's where I couldn't believe in this any more. Your photo doesn't show that you've lost weight; those couldn't be your abs Do you have a "before" shot to put next to your current head shot, as proof that your advice really works?

    * Also, the "student" part left me cold. Your youthful appearance, combined with no "proof" photo of your weight loss -- and the punctuation issues -- made me decide not to download.

    Hope this helps!
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