11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

My Top 3 Copywriting Tips

by FuNwiThChRiS
9 replies
Just thought I'd share with this great community...

Here are 3 things you MUST include in all of your wide-ranging copywriting efforts.

1. An emotional connection factor (preferably something that is related to a person's "self worth" at a subconscious level)

2. At least one powerful, immediate benefit (something they receive immediately upon converting)

3. An element that changes the purchase from an "activity" to a "social experience"

Hope this was worth posting, these strategies have served me VERY well.
#copywriting #tips #top
  • Profile picture of the author adamlantelme
    So my question is this, with number three you say

    "An element that changes the purchase from an "activity" to a "social experience"

    I'm not sure how you are able to do this? I'm curious because it sounds like an awesome idea.( although I'm not sure I would put it in my top three tips.)

    In what way are you able to make a purchase a status symbol? Which is what I assume this means ultimately.
    Signature

    MY WSO. htmlhttp://www.warriorforum.com/warrior-...lent-copy.html

    {{ DiscussionBoard.errors[3828423].message }}
    • Profile picture of the author DustonMcGroarty
      Originally Posted by adamlantelme View Post

      So my question is this, with number three you say

      "An element that changes the purchase from an "activity" to a "social experience"

      I'm not sure how you are able to do this? I'm curious because it sounds like an awesome idea.( although I'm not sure I would put it in my top three tips.)

      In what way are you able to make a purchase a status symbol? Which is what I assume this means ultimately.
      It offers social proof for one... if they see that "everyone else is doing it", it's more believable that they can do it. Also, it's been proven over and over that by providing an "experience" for your customer makes you different from everyone else and will help with referrals.
      Signature
      ==> Free: Affiliate Marketing Case Studies & Tutorials
      {{ DiscussionBoard.errors[3829200].message }}
  • Profile picture of the author jtunkelo
    Adam - ever heard of 'VIP clubs', 'exclusive benefits' etc... Basically, you make the prospect feel as if they are joining a very exclusive community that will better their lives. Which of course, has to be true as well to some meaningful degree.
    Signature

    Need a quick, effective copy critique to boost your conversion? 24-hr turnaround:
    http://juhotunkelo.com/copy-critique/

    Want world class copy to sell your world class product? Get a free evaluation today:
    http://www.emergingonlinetrends.com/...-juho-tunkelo/

    {{ DiscussionBoard.errors[3828927].message }}
  • Profile picture of the author brendan9971
    Originally Posted by FuNwiThChRiS View Post

    Just thought I'd share with this great community...

    Here are 3 things you MUST include in all of your wide-ranging copywriting efforts.

    1. An emotional connection factor (preferably something that is related to a person's "self worth" at a subconscious level)

    2. At least one powerful, immediate benefit (something they receive immediately upon converting)

    3. An element that changes the purchase from an "activity" to a "social experience"

    Hope this was worth posting, these strategies have served me VERY well.
    For examples of #3, just look at livingsocial.com... the epitome of branding a social experience
    {{ DiscussionBoard.errors[3829124].message }}
  • Profile picture of the author GlobalMedia
    It is always commendable to make an assault on a person's emotional life for the success of your sales page. But it really demands a proper skill and good experience. So, any advice from you all in this context?
    Signature

    SEO VA for Hire! starting $250 per month.
    {{ DiscussionBoard.errors[3829208].message }}
    • Profile picture of the author adamlantelme
      I suppose I should restate the question I had.

      First, how could that be a top three tip?( I'm not picking on you Chris.)

      Not everything that is sold can be socialized in the buying process. In fact while most purchases are going to have some socially oriented benefit, the purchase itself becoming a social activity doesn't seem plausible. For instance, I would be curious to know how tip number three can be applied in an investment letter, a health product or even selling something like a copy machine?

      Also, he talks about changing the activity of purchase into a social experience. Which to me means, the physical act of buying this is a social activity. I.E. when I buy this everyone knows about it or get a badge for my facebook wall when I make this purchase.

      So in essence I'm just questioning whether or not it truly is a top 3 tip? I do want to make mention that I do see the value of the tip, I'm just wondering if there aren't more important things. For instance having a solid offer that makes the purchase a no brainer or something to that extent.
      Signature

      MY WSO. htmlhttp://www.warriorforum.com/warrior-...lent-copy.html

      {{ DiscussionBoard.errors[3831246].message }}
      • Profile picture of the author FuNwiThChRiS
        Good questions about the "social experience" purchase... I've posted an example of both:

        Scenario: Consumer shops at A) Wal-Mart or B) Target for clothes.

        Purchase >> Social Experience
        (Posted to Facebook)
        "I just spent $150 on clothes at Target...I HAVE TO STOP! This is getting out of control!"

        Purchase >> Purchase Activity Only
        Consumer purchases same $150 of clothes at Wal-mart but refuses to post about it due to the negative stigma of the purchase.

        It's true that many consumer love shopping at Wal-Mart, but most keep the purchase private because it is a retail chain that caters to people with low budgets or less means.

        I hope this clarifies my original post.
        Signature

        Work hard, live a happy life, cherish your family and friends. Be thankful for every day.

        {{ DiscussionBoard.errors[3833162].message }}
        • Profile picture of the author jewel3000
          @FuNwiThChRiS -- Can you explain your Point #3 in terms of writing copy? I don't find your Target vs. Wal-Mart example relevant, if your intent is to help people write better sales copy.

          Can you write an example sentence about a practical product we might be hired to write copy for?

          Thanks.
          Signature
          SEO Copywriting Services | Content Writers @ CopyClique.com
          Sales Letters | Web Page Copy | SEO Articles | Blog Posts | Reports | Ebooks | Press Releases
          {{ DiscussionBoard.errors[3851782].message }}
          • Profile picture of the author Shadowflux
            Great tips! I just wanted to add to #1

            There is no quicker way to establish a strong connection between you and potential customers or clients than by playing upon their strongest modalities. In person to person contact this is rather easy because you can determine a person's main thought patterns with a few easy questions.

            On the internet, however, we have to "spray and pray" a bit and try to touch on the main senses that people use to interpret their experiences in the world. You want to try and access their main thought processes in the hope that they will imagine themselves in the situations you are describing like so:

            "Tired of feeling run down?
            Sick of hearing how unhealthy you are?
            Want to look your best?

            You CAN change your life with our revolutionary new diet program!"

            In this example, our goal is to create a rapport with our potential customer who probably does either feel out of shape, is told they're out of shape or wants to look sexy. We then move on to helping them imagine themselves as a healthy feeling, sexy looking person who receives compliments on the weight they have lost.

            This is, of course, just the beginning.
            Signature
            Native Advertising Specialist
            Dangerously Effective
            Always Discreet
            {{ DiscussionBoard.errors[3854002].message }}

Trending Topics