7 Tips For A High Converting Sales Letter

41 replies
This is my 300th post.
I want to offer you 7 tips for an efficient sales letter:


#1 - Your headline is the most important thing. It should be written in a larger colored and bold font. It presents the best benefit of your product to the reader.


#2 - The list of benefits (bulleted points) is one of the most effective methods to make people understand the reason why they should purchase your report.


#3 - Focus on some specific benefits of your product (What is different? What about your product makes it special?).


#4 - Prove your claims. How can you provide proof for your claims?

  • Use some testimonials from people who have read and used your report and seen results - this will add a great deal of credibility.

  • Use some visual evidence: some checks (if appropiate) or “before and after” photos (i.e. of someone who has lost weight if you’re selling a weight loss product).

  • Use your position in the market - if you are a well-known person or a guru - or if a guru has endorsed your product.

#5 - Use a call to action. Instruct your readers to take advantage of your offer and place the order. You have to create urgency. You want your reader to make their decision right now.


#6 - Offer free bonuses. Because everyone likes to receive something for free, you have to offer some free bonuses. Include 1 to 3 bonuses and make sure they are valuable things that anyone would normally pay money for. These bonuses increase the value of your product.


#7 - Offer a strong guarantee. In order to remove any remaining barriers between you and your potential customer, you have to offer a strong guarantee. The clients must know that there is no risk in making a buying decision.


You need more than these 7 tips in order to have a high converting sales letter, but I hope these help you.

I wish you success,
Georgia.
#converting #headline #high #letter #sales #sales letter #tips
  • Profile picture of the author Joey Babbs
    Great stuff, another important thing is testing! You can never test enough, and test every variable but only 1 at a time....
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  • Profile picture of the author briancassingena
    Great post Georgia, good info for anyone wanting to write a sales letter. Amazing how many sales letters lack a bunch of those items hehe.

    I'd also like to add a couple of items:

    What this is NOT. It's important to list all the things your product is not, in such a way that the reader says "I'm not any of those things, so this product must be for ME" For examples

    "This is NOT mlm, network marketing, anything where you will have to "recruit" your family and friends to make your first dollar.

    This is NOT based on spamming people, selling poor quality products or ripping people off. I know you wouldn't do that to anyone.

    This is NOT some 'magic pill', where I tell you to do one easy thing, and wake up rich the next morning. If you truly believe such dreams are true, there are plenty of scammers waiting to take your money."

    Also, list and discredit alternatives to buying the product. For example:

    "I bet you're tried other money-making methods, like I have, MLM for example. Of course, making money in MLM often requires you to start by pitching your products AND the MLM business opportunity to your family and friends, and all you'll do is lose their respect.

    You may also have looked into "traditional" businesses, a retail store for example, however I know from experience how expensive this can be. When I did this years ago, I forked out thousands of dollars before I even opened the doors, and I can only assume costs have skyrocketed even more today."
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  • Profile picture of the author PeterBirganza
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  • Profile picture of the author jewel3000
    Very nice, clean list!

    I'd also add scarcity and urgency. These are crucial support elements that encourage readers to ACT NOW!!
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  • Profile picture of the author tobyR
    great post and with key information. For many of us we know all of this but when you're in the middle of writing its so easy to forget the key points and structure you need to adopt. thanks
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  • Profile picture of the author groceryalerts
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  • Profile picture of the author Madruga
    Greatly appreciated all the information provided! Hopefully, your 500th post occasion will bring us another special post OP. Thank you!
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  • Profile picture of the author Nisip
    Banned
    also it is important for the sales letter to be professional, stylish and visually attractive
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    • Profile picture of the author GeorgiaB
      Originally Posted by Nisip View Post

      also it is important for the sales letter to be professional, stylish and visually attractive
      Good point to add.
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      • Profile picture of the author Kevin Williams
        After all these years I'm still not a fan of 'bonuses'.

        If your product is good enough, why would you find it necessary to include other products to sell it?

        With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.
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        • Profile picture of the author GeorgiaB
          Originally Posted by Kevin Williams View Post

          After all these years I'm still not a fan of 'bonuses'.

          If your product is good enough, why would you find it necessary to include other products to sell it?

          With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.
          Until the potential buyer purchase the product, he/she does not know how good is the product, so it need a very good sales letter (the bonus helps the potential buyer to become buyer).
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        • Profile picture of the author Zero
          Originally Posted by Kevin Williams View Post

          After all these years I'm still not a fan of 'bonuses'.

          If your product is good enough, why would you find it necessary to include other products to sell it?

          With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.
          Because its a time tested proven way to boost sales thats why. It doesn't matter if you're not a fan of it. Of course your product should be able to stand on its own - but there is no harm offering complimentry bonuses that will add to what you are selling.
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    • Profile picture of the author The Copy Nazi
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      Originally Posted by Nisip View Post

      also it is important for the sales letter to be professional, stylish and visually attractive
      Like this one? YoureAPoorLoser.com - The Official Website
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  • Profile picture of the author johnsander1
    Normally users claim that company or organization is not fulfilling their promises regarding the Guarantee/Warranty so thats the basic problem that normally users face.
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  • Profile picture of the author ryank
    Grewt post. Just as I need it at this time. Been working on writing a killer sales letter.
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    • Profile picture of the author GeorgiaB
      Originally Posted by ryank View Post

      Grewt post. Just as I need it at this time. Been working on writing a killer sales letter.
      Hi Ryank,

      I wish you success!

      Best regards,
      Georgia.
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  • Profile picture of the author copyassassin
    i know this is implied in your thread (which btw, very cool)...

    ...I'd just add a killer offer.

    An offer so cool, so unique, so amazing you saying, "hmmm, I'm gonna take a look"
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    • Profile picture of the author BBryanB
      Good past. One comment about the testimonial part. Is there anyone other than me that is totally fed up with the testimonials that are found on web sites these days. I particularity like the ones with the web sites or URLs that do not exist.

      I find it hard to put any value in testimonials that are found on the Internet.

      Bryan
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      • Profile picture of the author schwarz
        how about service sales letter?
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      • Profile picture of the author GeorgiaB
        Originally Posted by BBryanB View Post

        Good past. One comment about the testimonial part. Is there anyone other than me that is totally fed up with the testimonials that are found on web sites these days. I particularity like the ones with the web sites or URLs that do not exist.

        I find it hard to put any value in testimonials that are found on the Internet.

        Bryan
        Hi Bryan,

        The best testimonials are from your buyers.

        Best regards,
        Georgia.
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        • Profile picture of the author MsConnie
          Originally Posted by getmoneyzone View Post

          Hi Bryan,

          The best testimonials are from your buyers.

          Best regards,
          Georgia.

          I have a newbie question, so if it comes off as totally "duh", please forgive me.

          Is it up to the client to provide testimonials, or is it up to the copywriter to go out and get feedback from users of the product/service as part of his market research/analysis, etc.?
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          • Profile picture of the author GeorgiaB
            Originally Posted by MsConnie View Post

            I have a newbie question, so if it comes off as totally "duh", please forgive me.

            Is it up to the client to provide testimonials, or is it up to the copywriter to go out and get feedback from users of the product/service as part of his market research/analysis, etc.?
            If your product is very good, you will have many testimonials from the buyers without asking for them. Sometimes you have to ask for testimonials from your buyers offering them an extra bonus.
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            • Profile picture of the author MsConnie
              Originally Posted by getmoneyzone View Post

              If your product is very good, you will have many testimonials from the buyers without asking for them. Sometimes you have to ask for testimonials from your buyers offering them an extra bonus.

              If I'm understanding correctly, you're speaking from the angle of me being the person with a product to sell and I'm creating my own copy to increase sales, right? If so, I get your point. However, I was asking the question from the angle of someone being asked to write a sales letter for someone who is selling a product, whom in this case would be my client. This client would hopefully have some testimonials for me to incorporate into the copy I'm writing, yes or no?
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              • Profile picture of the author GeorgiaB
                Originally Posted by MsConnie View Post

                If I'm understanding correctly, you're speaking from the angle of me being the person with a product to sell and I'm creating my own copy to increase sales, right? If so, I get your point. However, I was asking the question from the angle of someone being asked to write a sales letter for someone who is selling a product, whom in this case would be my client. This client would hopefully have some testimonials for me to incorporate into the copy I'm writing, yes or no?
                Yes, you're right.
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    • Profile picture of the author GeorgiaB
      Originally Posted by copyassassin View Post

      i know this is implied in your thread (which btw, very cool)...

      ...I'd just add a killer offer.

      An offer so cool, so unique, so amazing you saying, "hmmm, I'm gonna take a look"
      I totally agree with you.
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  • Profile picture of the author SethLarrabee
    This is really cool Georgia!

    Thanks for breaking it down into such simple format for me.

    Kudos to you

    Seth
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    • Profile picture of the author GeorgiaB
      Originally Posted by SethLarrabee View Post

      This is really cool Georgia!

      Thanks for breaking it down into such simple format for me.

      Kudos to you

      Seth
      Thank you, Seth. I'm glad it is useful for you.

      Best regards,
      Georgia.
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  • Profile picture of the author Niel Rose
    These are great points!

    I use these tips when selling with video as well.

    It's absolutely the same principle, except for the writing part of course.
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  • Profile picture of the author LemonSqueezy
    Thanks for the pointers, I have been looking to write a WSO and I have noticed a lot of your pointers on the offers. I don't like bonuses a whole lot but they can be useful when you are trying to set up an email list of something. I think a tone of overall mystery really helps to pull people in. Make them guess what it is and the only way to find out is by purchasing.
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  • Profile picture of the author JerrickYeoh
    Most of the time i will use $0 or zero fees or zero cost to exchange free. Because i find out that most of the free thing in sales letters, people do not believe it and mail box may filter it as spam mail.
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  • Profile picture of the author tantan
    Really nice tips.
    Hmhmm... I'm just thinking about the bonus.
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  • Profile picture of the author GeorgiaB
    Thank you, my friends for your replies.

    All the best,
    Georgia.
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  • Profile picture of the author TigerRaging
    great post georgia
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  • Profile picture of the author AvJake
    Thank you for the tips Georgia, always looking for more information that can make me more successful in my business.

    Thanks to all the others who responded with your tips as well, it is all noted and appreciated.
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    AvJake

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  • Profile picture of the author GeorgiaB
    I'm glad, this tips are useful for you.
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  • Profile picture of the author nick1980
    Good stuff Georgia. Well written copy + professional design + those 7 tips = money! As long as you've got a half-decent product that is...
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  • Great, good sales tips we can all learn from. You should never stop learning, for sure.
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  • Profile picture of the author Enis
    That's awesome. One more thing I like is to try and picture myself as the prospect and see if the sales letter is taking me somewhere. The closer I get to the purchase button, the more I know about the power of the sales letter I've just written.
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  • Profile picture of the author Doot
    Thanks for the great tips, helped me a lot
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  • Profile picture of the author GeorgiaB
    I'm glad these tips are useful.
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