I want to offer you 7 tips for an efficient sales letter:
#1 - Your headline is the most important thing. It should be written in a larger colored and bold font. It presents the best benefit of your product to the reader.
#2 - The list of benefits (bulleted points) is one of the most effective methods to make people understand the reason why they should purchase your report.
#3 - Focus on some specific benefits of your product (What is different? What about your product makes it special?).
#4 - Prove your claims. How can you provide proof for your claims?
- Use some testimonials from people who have read and used your report and seen results - this will add a great deal of credibility.
- Use some visual evidence: some checks (if appropiate) or “before and after” photos (i.e. of someone who has lost weight if you’re selling a weight loss product).
- Use your position in the market - if you are a well-known person or a guru - or if a guru has endorsed your product.
#5 - Use a call to action. Instruct your readers to take advantage of your offer and place the order. You have to create urgency. You want your reader to make their decision right now.
#6 - Offer free bonuses. Because everyone likes to receive something for free, you have to offer some free bonuses. Include 1 to 3 bonuses and make sure they are valuable things that anyone would normally pay money for. These bonuses increase the value of your product.
#7 - Offer a strong guarantee. In order to remove any remaining barriers between you and your potential customer, you have to offer a strong guarantee. The clients must know that there is no risk in making a buying decision.
You need more than these 7 tips in order to have a high converting sales letter, but I hope these help you.
I wish you success,