7 Tips For A High Converting Sales Letter

12 years ago

Great stuff, another important thing is testing! You can never test enough, and test every variable but only 1 at a time....

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briancassingena

12 years ago

Great post Georgia, good info for anyone wanting to write a sales letter. Amazing how many sales letters lack a bunch of those items hehe.

I'd also like to add a couple of items:

What this is NOT. It's important to list all the things your product is not, in such a way that the reader says "I'm not any of those things, so this product must be for ME" For examples

"This is NOT mlm, network marketing, anything where you will have to "recruit" your family and friends to make your first dollar.

This is NOT based on spamming people, selling poor quality products or ripping people off. I know you wouldn't do that to anyone.

This is NOT some 'magic pill', where I tell you to do one easy thing, and wake up rich the next morning. If you truly believe such dreams are true, there are plenty of scammers waiting to take your money."

Also, list and discredit alternatives to buying the product. For example:

"I bet you're tried other money-making methods, like I have, MLM for example. Of course, making money in MLM often requires you to start by pitching your products AND the MLM business opportunity to your family and friends, and all you'll do is lose their respect.

You may also have looked into "traditional" businesses, a retail store for example, however I know from experience how expensive this can be. When I did this years ago, I forked out thousands of dollars before I even opened the doors, and I can only assume costs have skyrocketed even more today."

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PeterBirganza

12 years ago

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jewel3000

12 years ago

Very nice, clean list!

I'd also add scarcity and urgency. These are crucial support elements that encourage readers to ACT NOW!!

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tobyR

12 years ago

great post and with key information. For many of us we know all of this but when you're in the middle of writing its so easy to forget the key points and structure you need to adopt. thanks

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groceryalerts

12 years ago

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moneymania 12 years ago

great post.its truely a basic package of 7 tips for makeing effective sales letter online describing products.This is a very helpful post for newcomers.i think the more we go simple the higher we go up.keep in touch.
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Madruga

12 years ago

Greatly appreciated all the information provided! Hopefully, your 500th post occasion will bring us another special post OP. Thank you!

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Nisip

Banned 12 years ago

also it is important for the sales letter to be professional, stylish and visually attractive

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GeorgiaB

12 years ago

Originally Posted by Nisip

also it is important for the sales letter to be professional, stylish and visually attractive

Good point to add.

Thanks
1 reply

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Kevin Williams

12 years ago

After all these years I'm still not a fan of 'bonuses'.

If your product is good enough, why would you find it necessary to include other products to sell it?

With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.

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GeorgiaB

12 years ago

Originally Posted by Kevin Williams

After all these years I'm still not a fan of 'bonuses'.

If your product is good enough, why would you find it necessary to include other products to sell it?

With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.

Until the potential buyer purchase the product, he/she does not know how good is the product, so it need a very good sales letter (the bonus helps the potential buyer to become buyer).

Thanks

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Zero

12 years ago

Originally Posted by Kevin Williams

After all these years I'm still not a fan of 'bonuses'.

If your product is good enough, why would you find it necessary to include other products to sell it?

With upsells I feel the same way unless you're upselling videos instead of text pdf's, etc.

Because its a time tested proven way to boost sales thats why. It doesn't matter if you're not a fan of it. Of course your product should be able to stand on its own - but there is no harm offering complimentry bonuses that will add to what you are selling.

Thanks

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The Copy Nazi Banned 12 years ago

Originally Posted by Nisip

also it is important for the sales letter to be professional, stylish and visually attractive

Like this one? YoureAPoorLoser.com - The Official Website
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- 1 reply
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- yankforlife41 12 years ago
  
  Originally Posted by The Copy Nazi
  
  Like this one? YoureAPoorLoser.com - The Official Website
  
  Haha, that's good.
  
  Thanks
  
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johnsander1

12 years ago

Normally users claim that company or organization is not fulfilling their promises regarding the Guarantee/Warranty so thats the basic problem that normally users face.

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ryank

12 years ago

Grewt post. Just as I need it at this time. Been working on writing a killer sales letter.

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GeorgiaB 12 years ago

Originally Posted by ryank

Grewt post. Just as I need it at this time. Been working on writing a killer sales letter.

Hi Ryank,

I wish you success!

Best regards,
Georgia.
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copyassassin

12 years ago

i know this is implied in your thread (which btw, very cool)...

...I'd just add a killer offer.

An offer so cool, so unique, so amazing you saying, "hmmm, I'm gonna take a look"

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BBryanB

12 years ago

Good past. One comment about the testimonial part. Is there anyone other than me that is totally fed up with the testimonials that are found on web sites these days. I particularity like the ones with the web sites or URLs that do not exist.

I find it hard to put any value in testimonials that are found on the Internet.

Bryan

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schwarz 12 years ago

how about service sales letter?
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GeorgiaB

12 years ago

Originally Posted by BBryanB

Good past. One comment about the testimonial part. Is there anyone other than me that is totally fed up with the testimonials that are found on web sites these days. I particularity like the ones with the web sites or URLs that do not exist.

I find it hard to put any value in testimonials that are found on the Internet.

Bryan

Hi Bryan,

The best testimonials are from your buyers.

Best regards,
Georgia.

Thanks
1 reply

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MsConnie

12 years ago

Originally Posted by getmoneyzone

Hi Bryan,

The best testimonials are from your buyers.

Best regards,
Georgia.

I have a newbie question, so if it comes off as totally "duh", please forgive me.

Is it up to the client to provide testimonials, or is it up to the copywriter to go out and get feedback from users of the product/service as part of his market research/analysis, etc.?

Thanks
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GeorgiaB

12 years ago

Originally Posted by MsConnie

I have a newbie question, so if it comes off as totally "duh", please forgive me.

Is it up to the client to provide testimonials, or is it up to the copywriter to go out and get feedback from users of the product/service as part of his market research/analysis, etc.?

If your product is very good, you will have many testimonials from the buyers without asking for them. Sometimes you have to ask for testimonials from your buyers offering them an extra bonus.

Thanks
1 reply

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MsConnie

12 years ago

Originally Posted by getmoneyzone

If your product is very good, you will have many testimonials from the buyers without asking for them. Sometimes you have to ask for testimonials from your buyers offering them an extra bonus.

If I'm understanding correctly, you're speaking from the angle of me being the person with a product to sell and I'm creating my own copy to increase sales, right? If so, I get your point. However, I was asking the question from the angle of someone being asked to write a sales letter for someone who is selling a product, whom in this case would be my client. This client would hopefully have some testimonials for me to incorporate into the copy I'm writing, yes or no?

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GeorgiaB

12 years ago

Originally Posted by MsConnie

If I'm understanding correctly, you're speaking from the angle of me being the person with a product to sell and I'm creating my own copy to increase sales, right? If so, I get your point. However, I was asking the question from the angle of someone being asked to write a sales letter for someone who is selling a product, whom in this case would be my client. This client would hopefully have some testimonials for me to incorporate into the copy I'm writing, yes or no?

Yes, you're right.

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GeorgiaB

12 years ago

Originally Posted by copyassassin

i know this is implied in your thread (which btw, very cool)...

...I'd just add a killer offer.

An offer so cool, so unique, so amazing you saying, "hmmm, I'm gonna take a look"

I totally agree with you.

Thanks

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SethLarrabee

12 years ago

This is really cool Georgia!

Thanks for breaking it down into such simple format for me.

Kudos to you

Seth

Thanks
1 reply

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GeorgiaB 12 years ago

Originally Posted by SethLarrabee

This is really cool Georgia!

Thanks for breaking it down into such simple format for me.

Kudos to you

Seth

Thank you, Seth. I'm glad it is useful for you.

Best regards,
Georgia.
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- 1 reply
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- johnstuart0001 12 years ago
  
  Great tips. Thanks for presenting such helpful information!
  
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Niel Rose

12 years ago

These are great points!

I use these tips when selling with video as well.

It's absolutely the same principle, except for the writing part of course.

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LemonSqueezy

12 years ago

Thanks for the pointers, I have been looking to write a WSO and I have noticed a lot of your pointers on the offers. I don't like bonuses a whole lot but they can be useful when you are trying to set up an email list of something. I think a tone of overall mystery really helps to pull people in. Make them guess what it is and the only way to find out is by purchasing.

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JerrickYeoh

12 years ago

Most of the time i will use $0 or zero fees or zero cost to exchange free. Because i find out that most of the free thing in sales letters, people do not believe it and mail box may filter it as spam mail.

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tantan

12 years ago

Really nice tips.

Hmhmm... I'm just thinking about the bonus.

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GeorgiaB

12 years ago

Thank you, my friends for your replies.

All the best,
Georgia.

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TigerRaging

12 years ago

great post georgia

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AvJake

11 years ago

Thank you for the tips Georgia, always looking for more information that can make me more successful in my business.

Thanks to all the others who responded with your tips as well, it is all noted and appreciated.

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AvJake

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GeorgiaB

11 years ago

I'm glad, this tips are useful for you.

Thanks

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nick1980

11 years ago

Good stuff Georgia. Well written copy + professional design + those 7 tips = money! As long as you've got a half-decent product that is...

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FirstChoiceSystems

11 years ago

Great, good sales tips we can all learn from. You should never stop learning, for sure.

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Enis

11 years ago

That's awesome. One more thing I like is to try and picture myself as the prospect and see if the sales letter is taking me somewhere. The closer I get to the purchase button, the more I know about the power of the sales letter I've just written.