Thought Experiment: Which Approach Will Get Better Results?
If you space for only one of these approaches, which would you apply?
Assumption: There is a one nagging flaw in your product or service that you must overcome. Otherwise everything else is solid.
Would you..
A) Omit any mention of this flaw and instead sell extravagantly on the product or service's awesome benefits and make a killer offering (best deal you can afford).
or
B) Concede to the flaw, address it and then trivialize it, and then sell based on a combination of your brave honesty coupled with a more mellow presentation of benefits and milder offer.
Everything else held constant, which option would produce greater results? This is just a hypothetical, so I welcome both speculation and cited facts.
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