Why Copywriters Make the Best Internet Marketers

I've always thought that copywriters should write, and marketing researchers should handle the logistics of getting lists, setting up sales funnels, web development, etc.

This way, both professionals won't have to dilute their talents and time. I mean, if you're a freelance copywriter, you need to maximize your time writing and reading if you want to stay on top.

Marketing research and logistics is just too time-consuming. It's the art of hustling, not the art of persuasion; we copywriters need to focus on the latter.

There's always that risk of becoming a 'jack-of-all-trades' if you over-invest your own time into what is essentially two totally different jobs. As the saying goes, you eventually become 'master of none'. Anyone who is marketing seriously knows that all those promises of making money in your sleep essentially mean you'll make money if you only sleep for five minutes a day. Marketing is hard, time-consuming work that needs total dedication, long hours, patient families and painstaking application. Nobody should ever think otherwise.

The same goes for copywriting. Most copywriters I know throw in 12 to 14 hour days and are flaked by the end of them. If they become involved in marketing, those hours either become longer or the amount of time spent writing has to decrease. I do believe the copywriters should maybe dabble with marketing to help understand the needs of their clients a little better, but trying to juggle so many balls in doing both jobs simultaneously will eventually have a detrimental effect on performance and results.

Outsourcing is an option, but this means you never really get to measure your own results and that kind of takes away the whole point of copywriters trying marketing in the first place. Great marketers are great marketers. Great copywriters are great copywriters. Very, very few can be both.

For me, and this is purely a personal opinion, I'll always believe in putting 'aces in their places'. I know that there will be people out there who are dynamic enough to do both but we're talking about exceptional animals with that special little something that sets them apart. I'd rather be a great copywriter, or a great marketer, instead of just being good at both.

I kinda disagree.

In specific with the notion of "persuasion".

In my mind "persuasion" is like the stripper trying to get you to get a lab dance.

There's something uneasy about it. Like its not completely right.

However, I do agree that copywriters can take a problem, present an offer in a unique way that resonates with the buyer. And yes, there tips and tricks to increase conversion. Is that "persuasion"?

I don't think so.

To me at least, "persuasion" is overtly using emotions to shut down the rational part of the brain to so objections decreases or don't exist at all. And yes, emotions do rule buying decisions. "Persuasion" is like alcohol.

Conversation however, I'm okay with.

And I'm not sure were the line is, but as Potter Stewart said reguarding pornography, "I know it when I see it".

However, even at the 10,000 ft view, in which "persuasion" and "conversion" are blurred, I still disagree.

Being an Entrepreneur is about execution. And frankly, marketing people in general are too in the head to execute.

IMHO Doberman Dan's blog is one of the very best on the web, especially since Clayton took his down. He has a ton of great info, and it's no BS.

His Kitchen Table Business Course is also VERY GOOD and worth the investment IMO.