You have a product. And you love it.
Now, it's time to sell it.
What's your next step?
Well, it's time to step into your customer's shoes.
When you can see things from their point of view, you have the power
to persuade them. You can speak to them on a primal level. This makes
it easy for you to sell to them.
On the other hand, we often make a very common mistake. We focus
on telling them on what we think they should want.
For instance, people should want food because of health reasons.
However, most people judge food by how good it tastes.
So feeling good instantly(McDonalds) is more appealing than lean
meat with a salad.
Here is the turning point: Once you get through this hurdle, you will
find selling your product much easier.
It's not comfortable for us to sell based on our customer's wants.
As people, we often feel it's manipulative, or even scammy.
Yet, in reality, people respond much better when their hot
buttons are pushed.
If you don't do it, someone else will. And their product may not
be as good as yours.
If you go ahead, and discover what makes them tick,
they will love you for it.
You will lead them to the truth. You will make more money too.
Do this now: Your customers want something that's very unrealistic.
You know what it is.
Even if it's almost impossible, can you create something that gives it
At least, gets them close?
Give them what they want and win their trust.
Then, teach them what they you believe they should know.
That, my friend, is what makes people want to buy your stuff.
Post your thoughts below!