Here is what makes people want to buy your stuff...

DON'T start with the product. DO start with the marketplace.

1. Determine what people are already spending money on to solve their problems.
2. Identify a solution that will better solve their problem. Or a unique way that you can repackage an existing solution.
3. Create the product.

Being emotionally attached to a product is a big mistake. Many marketers have experienced financial ruin because they "loved" a product nobody wanted.

Alex

Falling "in love" with a product and not figuring out what people are buying is a great way to lose money.

After reading your post, i think what you're talking about is: What emotional benefit does my product provide?

The trick is solving a desperate problem with a unique solution. And embedded within the copy is language that speaks to the inner needs of the user.

For example, status is something we all want. However, the copy needs to lead the user there.

To get to the title of your post "Here is what makes people want to buy your stuff"...

The answer is simple:

Create a killer offer that solves a difficult problem in a unique manner.

As someone who has recently created a product, and is now in the process of learning how to sell it, I read writing like this and it makes me wonder...

For example, my product is about motivation, now it's been many years since I've struggled with 'low motivation', and part of the difficulty that I am having is in getting into the mindset of my potential customers. I think I may be experiencing this because of a time dislocation; I can barely remember what it is like to be un-motivated!

What I have found that helps me get into the customer mindset is this; I go back to the time(s) that I have experienced low motivation, I feel what I feel, then I take myself forward and start to allow natural feelings of motivation come through my body.

I then notice what happens next.

The first thing I feel is actually relief.
Next, I have a sensation of energy in my body, energy that wants to be used, to get me to move and use my body.
Next there is a weird feeling of sureness, or deliberateness, the type of feeling that means I know that nothing is going to stop me. Have you experienced that?

Now, sitting here at my computer, I am channeling that energy into typing and getting my internet marketing life going, but I still want to get up and do some exercise.

And I know that there is a sense of knowing the good feelings to come, those feelings that I get when I have used my body, it seems to be a mix of satisfaction, lithe'ness and use-ability.

So now I guess my job is to use those feelings as my tags and get them to inspire my words? Making them more commonplace, or like those of my potential customers?

Thanks for stimulating these thoughts in me, much appreciated.

George

Agreed, the next step is to take the emotion out of it, if you have the product before finding out if there is a market for it. Decide that you can ditch the product immediately if you discover nobody wants to buy it.

Then, find out! If your tests show a market is there, you win. If your tests show you that nobody wants to buy it, and you forget about the product and start looking for a new market, you win.

Sometimes it takes rephrasing concepts to get different people to understand it.

market research, seems a bit distant....maybe people works, maybe the market first works.

But as always- A market need is the basis of the majority of successful companies. A company must find a solution to a problem and then individuals must feel that the solution costs are less than the problem. Emotionally, financially what have you.

Find the market, find the problems, why haven't past companies succeeded and why will the product succeed.

The basics. Some of the first few businesses I attempted, I did about 5 minutes of market research and then did 'testing'. When the testing failed I went back to market research...then realized I wasn't really solving anything and finally nailed a luke warm success the fourth time...all of them required research, testing and then either diving in or jumping out.

I'll stop rambling now.

If you haven't get hold of EP's Guru Blueprint the stuff he covers about marketing, specifically copy when you first getting started is GOLD

This is interesting to me because of what I sell. I am in the process of looking to Adsense to replace my Ebay income and what I sell is 99.9% of the time an impulse buy. Thank you for the input. I need to get seen more to sell more, that's the bottom line I think!

This was always a problem for me as a nutritionist. People always want the most unethical things -- like weight loss at all costs. It's been hard for me to walk that line between making a living and giving people what they want, but I'm finally finding my voice by pissing some people off at me! (It endears me to their enemies LOL)

Hey,

I have no problems with hamburgers as long as their good ones made from real stuff. McDonalds and Wendy's however is a different story altogether. But you're right, the cookie diet, raw foods/vegan, ice cream diet and other sugar-filled diets only promote bad teeth, allergies, blindness, diabetes, cancer and worse. Before anyone jumps on me about the raw food/vegan comment, think about it -- remove the protein and fat and all you're left with is carbohydrate which is sugar. I've got nearly 20 years experience as a holistic practitioner and this is the absolute opposite of long term good health and balance.

Sometimes customer don't know what they want or on what they may have an improvement product. example, inventions lead to removal of abacus with calculator and like many other. Here, although, inventors and marketers solved the problem of customer but in a different way. In my opinion, there's not much you can do if you step into customer's shoes' but by addressing their problems in different convenient and cost handy ways you may turn them toward you. Another concept is of lateral thinking - in which, you think creatively, one example I heard it on audio is of flowers. It says, that, flowers are perishable and doesn't last long and you think creatively and come up with an idea flowers that last long - then, you ask, how we can make flowers to last long, and as an answer, you may say by creating flowers made of clothes or plastic. And, today, it has a big market. Here, I see, the inventors and marketers combined together to address the same need of having flowers but in a different way.

Thanks for this post. With all the things A IM must do to run a business t is possible to go astray from this ideal.

Why not you wrote a blog to convince them to buy after get information that believe in?
Write a blog that what your product benefit, feature, what solution your product able to provide, what news and latest about your product and services, what add on you provide.
Sometime you may think those information maybe bull**** which they already known but it large different that you do show out all or not.
Conversion will influence by your contents.

Sometimes a person can get too caught up in the tiniest detail of what he eats,
and that can easily lead to fanaticism.
Just as exercise can be overdone to an extreme.

I think both ways work, either you start by addressing the existing market needs or you can create a need

different strokes for different folks

The bi-line to "sell customers what they want" is "... but deliver what they need".

When it comes to selling what they want it's not always obvious. When it is, it's not often easy to deliver it at the price they are willing to pay. But looking hard enough, there is always a need/value/price proposition combo that could yield a good product and a strong sales offer matching it.

Having been in the product business for last 3 years. I thought people buy because of the features. If my product had this and that and so on, people would buy it.
But over time my this perception is changed entirely, people buy product because they feel they get connected with the product and it will make their life simple. Thats It......

That is so true. I'm stupid when it comes to products. Seriously, I cannot spot a winning product at all. I tend to fall in love with losers.

I find that people will be compelled to buy when there is an
emotional connection to your solution and their wants. Their
wants is the key factor.

Wants spring from needs and carry with them emotions. It's the
wants that get justified or rationalized with "logic".

So, if you want people to buy, focus on their wants and you will
have the advantage from the start.

- Rick