In this ad from JS&A (his outrageously successful direct marketing company) Joe solves a problem that was plaguing airline travelers (at the time).
He uses some great triggers ... especially one that I think of a "Stick it the man".
Check out this great copywriting examples - and add it to your personal swipe file.
Here's the (no-optin, sign up link):
Joe Sugarman #2: Advertising Swipe File Example From JS&A | Free Download