
John Caples First Swipe of "They Laughed ..." | Free copy swipe example
Well soon after others saw the success of this ad and started "swiping" Caples headline copy.
Here's one example (I have others) from North American Institute. (This copy swipe example is free - no opt-in needed)
John Caples First Rip-off? (Swiped headline by North American Institute)
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briancassingena -
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Rezbi -
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The Copy Nazi Banned-
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