5 replies
I'm looking for any sales letter swipes related to public speaking. Primarily I'm interested in something like a direct mail letter sent out to booking agents and speakers bureaus from a speaker to get booked.

However, I'm interested in anything online or offline you think is related. For example, Drez had a nice piece on AvertisingCopySwipes.com that Zig Ziglar's company sent out once to drive sign-ups for one of his public events.

I've found some good stuff around but I'm posting here to see what else people know about. Thanks.

#public #speaker #speaking #swipe
  • Drez just sent me some great stuff. A big thanks!
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Drez
      You're welcome!

      Mark "Drez" Dresner
      Swipe My Massive Copywriting Swipe Files Collection for FREE

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      • Profile picture of the author mike3188
        Originally Posted by Drez View Post

        You're welcome!
        Can you send me the swipe file thanks
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  • Profile picture of the author marciayudkin

    I used to go to a lot of National Speakers Association events and the consensus among speakers bureaus at that time was that they did not want unsolicited submissions from speakers. They wanted to be called first, pitched by phone and then sent a full package including demo video. That was in the days before videos were posted online.

    I myself did a highly successful series of postcard mailings to speakers bureaus at that time. My strategy was offering to help them with their marketing. My mailings got several dozen to sign up to my weekly ezine, and from there I got both bookings and client business. It must be more than 10 years ago that I did that and many of the speakers bureau owners are still following me.

    Marcia Yudkin
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Thanks, Marcia! (I sent you a PM on a related but different question).
      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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