13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Copy disguised as blogs. Copywriters needed for new project.

by ddyson
10 replies
Hello,

I am looking for copywriters to work on a group of new fine jewellery retail sites operating in the US and the UK. What the job requires is for copywriters to produce blog posts based on current trends and valuable information in the jewellery world which tie into particular products on the sites. A typical example would be a blog post exampling and giving a break down of the current jewellery worn by celebs on the red carpet, then giving the opportunity to buy the same or a similar product from our stock.

The sales letter would need to be disguised in the way of a blog, and have true elements of value for the reader but with the main focus of driving sales to the product(s) chosen to be included in the post.

Your responsibilities would include some light research on the subject you choose to write about, choosing the product from our stock, writing the copy-blog, and posting on our website. This is all. You will not need to set anything up as you may have in the past when selling products online. You will earn commission from the sales of the product(s) listed in your copy-blog. Each sale made from your post will produce income for you. Though on one of the sites the vast majority of items are high-end one of a kind items, for these you would receive a premium one-time commission if your copy-blog leads to the items sale.

If you need more info or are interested in this opportunity, then let me know. Talented and creative copywriters should speak to me directly, while I appreciate that everyone could potentially offer something to this job, I am looking for people with both experience as well as talent.

If you are capable of such a feat - Get in touch or post a reply here and we'll talk numbers
#blogs #copy #copywriters #disguised #needed #project
  • Profile picture of the author lemonarian
    So basically you need copywriters to act as affiliates, but on your web properties?
    Signature

    * Do You REALLY Need A Million Bucks?
    (Three-part crash-course in how to build a "minimalist" business online)

    * My "fix-all" solution to ANY marketing problem
    (whether you don't even have a website... or you're running a multi-million biz)

    {{ DiscussionBoard.errors[4010482].message }}
    • Profile picture of the author ddyson
      Yes in a way. Though commissions will be higher than in typical affiliate marketing, that's why I came straight to the copywriting forum. It would also require a higher skill level and level of creativity as a lot of our products are high-end.

      The job will be one post per week. After you post on site we mail it to our mailing list as it builds, and spread the blog through out the net.

      While I realize that most experienced copywriters aren't known to work on commission, the job is actually pretty solid as the people reading the blogs will be people already pre-sold on the products. Regular customers, and people searching for related products.

      So for all those who are interested, ask me questions and I'll answer.
      {{ DiscussionBoard.errors[4010678].message }}
      • Profile picture of the author AdwordsMogul
        Are you paying an advance?
        Signature
        "Those who can - DO IT. Those who can't, say it's impossible."
        Jean Paul a.k.a AdwordsMogul
        PHPDevelopers.net - Top of the range PHP developers

        ⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
        {{ DiscussionBoard.errors[4010711].message }}
        • Profile picture of the author ddyson
          Currently not, but would be willing if we saw some initial success.
          {{ DiscussionBoard.errors[4010722].message }}
  • Profile picture of the author cpaking
    To be honest, your best bet would go to the Joint Venture section of the forum and ask people there. I don't know any copywriters worth their salt that would work solely on the basis of receiving commission or even if "success" was incorporated receiving monies in advance.

    Good Luck!
    {{ DiscussionBoard.errors[4011404].message }}
    • Profile picture of the author ddyson
      Well, if I hired a freelance copywriter the risk would be mine as to whether he/she would be good enough to fulfill the task, and that's a risk I'd be willing to make if I could hire someone outright.

      The risk I can see from the copywriters side would be if the traffic sent towards his/her copy wasn't right for the job and thus no sales would result.

      But, if the job is to work on my website, then it's my business to make sure the traffic coming to my site is relevant else I make no money either.

      So, if the copywriter is confident in her/his abilities, why would they need such security? They can see the products, see the site, if they think they can't sell the items they can just say no. If they are confident that they can, then the money is there for only one post per week.

      I'm not trying to recruit Gary Bencivenga, or others with comparable salaries. But someone competent and clever and able to take on the job based on self-belief in their skills. That is the only thing that would hold a person back from working on commission when the other variables are trustworthy.
      {{ DiscussionBoard.errors[4011458].message }}
  • Profile picture of the author Daniel Scott
    ddyson,

    Here's the thing from our point of view...

    We don't know how much or what type of traffic you'll be sending... it might be utter crap. No offense, but everyone thinks their traffic is great, and sometimes it isn't.

    Not saying you personally are like that... I'm just saying we really don't know if you are one way or the other.

    Second... say we write something and you want to make changes to our work that reduces its effectiveness, thus our conversions and commissions.

    Third... how do we know things will be tracked accurately and fairly? Or how do we even know you'll pay us at all, even if our work is stellar?

    That's just three cons off the top of my head to working on "spec". There's a ton more, but you didn't come here to read a novel.

    These reasons are why competent copywriters stipulate a "kill fee"... something they get paid whether or not the project takes off. And we usually get it up front. You might (Heaven forbid) get hit by a bus the exact moment we deliver our work and we never see a dime.

    That's why these jobs usually only attract low-level copywriters. Because those of us who do this every day to keep food on the table and a roof over our heads, know how dangerous these things can be. And we take adequate measures to safeguard our time and effort accordingly.

    Plus, charging a modest up-front fee weeds out the people who just want to waste our time or who don't believe in their product or traffic. That's why I think there's a developing trend towards more and more copywriters charging a flat fee + commission. It basically assures everyone involved in the seriousness and persistence of both parties.

    Not trying to change your strategy here... just showing you the other side of the coin. Most of us have fallen into the spec trap before, and those of us who haven't know someone who has.

    While I'm sure you'll get a huge response from the guys chasing work... my guess is that won't include the competent copywriters here.

    Could be wrong, though.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

    {{ DiscussionBoard.errors[4013054].message }}
  • Profile picture of the author RickDuris
    Daniel's right on all points.

    ------------------

    PLUS: There's a trend going on right now in talking with other copywriters, and I suspect it will become even more prevalent in the days and months ahead.

    Copywriters with a decent set of chops, are learning how to drive their own traffic to their own offers or to affiliate offers they get behind.

    In the past, traffic's been the achilles heel of copywriters. They didn't want to do it themselves but now the sands are shifting.

    Once a copywriter understands traffic generation and how to get it done themselves? It's like "what do I need the headaches, the proving myself, the blind trust, the uncertainty of not being paid, for?"

    And now some are savvy enough to outsource with dependable VAs and larger service providers.

    -----------------

    There's another challenge I see with your offer and it's a big one.

    When you say "fine jewellery retail sites"... no disrespect, but that implicitly tells me, strategically speaking, you haven't done your competitive homework.

    Online prospects are looking for DEALS, not paying retail. Even if it were a viable opportunity for a copywriter, trying to sell jewelry at retail online especially in this recession, just doesn't quite make sense.

    (Now you may say you misspoke, and that would be ok and I would understand.)

    To confirm: one only has to go no further than Amazon.com, Overstock.com, Groupon.com, and eBay.com to see MAJOR discounts of quality fine jewelry online. As well as the Jewelry Exchange.

    ---------------------

    I suggest ANYONE getting involved in this endeavor take a long, hard look at current eBay.com jewelry offers. It's a wealth of copywriting information.

    (By the way, you'll also notice on eBay, and it should come as no surprise, the best jewelers also have the best reputations. Lots of stars! In other words ddyson, you want some sort of social media confirmation of your quality and fulfillment.)

    Also, as a copywriter you may want to subscribe to terapeak.com, where previous eBay offers for all sorts of items are archived for a long, long time. It's a treasure trove to a copywriter. 75% of your work will be done. And you'll get quite good, quite quickly at positioning and presentation.

    But price is still paramount. (Unless it's the same necklace Lindsay Lohan is wearing to court today. Then it fetches a premium.)

    --------------

    Bottom line, ddyson? I think you have some major hurdles to overcome. Obviously you want to attract high quality, competent copywriters. I get that.

    You've got to figure out your business model, otherwise NO ONE will work "on the come" on what is essentially an unproven start-up. Especially with no track record, no real-time auditing of results and no proof you'll pay.

    Figure those out and you got it made and you'll get lots of takers. Because from what I've seen, copywriters are usually adverse to generating their own traffic and prefer someone else do it.

    --------------

    - Rick Duris

    PS: Speaking of jewelery, in the last six months, one of the best winning offers is "cash for gold". That should give you some idea where this market is right now. Even high end retail jewelers who find "cash for gold" offers repugnant and low class, are using it as a profit center. They can make upwards of $50K to $100K a month in gold arbitrage. That should give you some idea as to the state of this market as well.
    Signature
    {{ DiscussionBoard.errors[4013522].message }}
  • Profile picture of the author davemiz
    dude youre gonna have a hell of a hard time getting anyone good the way you want.

    anyone good wants to get paid upfront....

    anyone not good would do it, but you run the risk of getting what you dont want.

    its your job dude.... if you want someone you gotta put your hands in your pocket and INVEST some cash.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

    {{ DiscussionBoard.errors[4013560].message }}
  • Profile picture of the author LaunchBrain.com
    Yeah you need to look at how you structure this, it looks like a ton of goodies for you and not so inticing for everyone else involved.

    I'm sure your not, but it does come across as a little shady mate
    Signature
    Your Competition Called... “They” want to know if YOU found out about THIS...

     You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

     --> CLICK HERE TO DISCOVER WHY <--
    {{ DiscussionBoard.errors[4027263].message }}

Trending Topics