Your All Time Favourite...

39 replies
I’m sure this has been done before…

But an update wouldn’t be such a bad thing - and I (and I hope lots of others) would love to see them.

So...

What is your all time favourite Headline?
#favourite #time
  • Profile picture of the author Alex Cohen
    It's tough to pick just one, but this headline is one my favorites:

    High School Student Loses Almost
    600 Pounds and Now Devotes His
    Life to Helping Others Get Skinny!

    It's from an excellent ad written by Gary Halbert.

    Alex
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    • Alex,

      Another brilliant Halbert Headline

      An Open Letter to Anyone Who Wants to Lose up to 20 Pounds in Two Weeks the Lazy Way
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      • Profile picture of the author Hugh Thyer
        "Drop me in any city in the USA. Take away my wallet, give me $100 for living expenses and in 72 hours I'll buy an excellent piece of real estate using none of my own money."
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        • Profile picture of the author ewenmack
          Originally Posted by Hugh Thyer View Post

          "Drop me in any city in the USA. Take away my wallet, give me $100 for living expenses and in 72 hours I'll buy an excellent piece of real estate using none of my own money."
          Ahh, the Robert Allen headline.

          Do you know if Halbert wrote that headline, because I recall he was working for him about that time...then Scott Haines took over.

          Best,
          Ewen
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          • Profile picture of the author ewenmack
            This one always sticks in my mind...

            "Wife Of Famous Film Star Swears On Oath That Her Perfume Does Not Contain An Illegal Sexual Stimulant"

            How could you not pass that one up!

            Best,
            Ewen
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            • Profile picture of the author Alex Cohen
              Originally Posted by ewenmack View Post

              This one always sticks in my mind...

              "Wife Of Famous Film Star Swears On Oath That Her Perfume Does Not Contain An Illegal Sexual Stimulant"

              How could you not pass that one up!

              Best,
              Ewen
              One of Halbert's best for sure.

              This is the exact headline:

              Wife Of Famous Movie Star Swears
              Under Oath Her New Perfume Does Not
              Contain An Illegal Sexual Stimulant!

              The headline was so effective, because it combined curiosity with a big benefit.

              The reader found herself wondering, "Why did she have to swear under oath?"

              But curiosity by itself wasn't enough. A big benefit was also implied. Since women use perfume to attract men, the phrase "illegal sexual stimulant" implied that this perfume had extraordinary attraction properties.

              Alex
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              • Profile picture of the author ewenmack
                Alex, thanks for correcting me.

                As I was writing it, I was thinking "movie star" or "film star"?

                The traffic snarl up downtown Los Angeles was so bad because of the hotel launch,
                that it was reported on the evening tv news.

                It was Halbert who came up with the perfume too.

                Gotta love what one good idea acted upon can achieve.

                Best,
                Ewen

                Originally Posted by Alex Cohen View Post

                One of Halbert's best for sure.

                This is the exact headline:

                Wife Of Famous Movie Star Swears
                Under Oath Her New Perfume Does Not
                Contain An Illegal Sexual Stimulant!

                The headline was so effective, because it combined curiosity with a big benefit.

                The reader found herself wondering, "Why did she have to swear under oath?"

                But curiosity by itself wasn't enough. A big benefit was also implied. Since women use perfume to attract men, the phrase "illegal sexual stimulant" implied that this perfume had extraordinary attraction properties.

                Alex
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                • Profile picture of the author Alex Cohen
                  Originally Posted by ewenmack View Post

                  Alex, thanks for correcting me.

                  As I was writing it, I was thinking "movie star" or "film star"?

                  The traffic snarl up downtown Los Angeles was so bad because of the hotel launch,
                  that it was reported on the evening tv news.

                  It was Halbert who came up with the perfume too.

                  Gotta love what one good idea acted upon can achieve.

                  Best,
                  Ewen
                  Yeah, for sure.

                  There's an interview with Gary floating around where he describes the entire project. Been so long since I listened to it, though, I can't remember where I heard it sorry to say.
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    • Profile picture of the author alcymart
      Originally Posted by Alex Cohen View Post

      It's tough to pick just one, but this headline is one my favorites:

      High School Student Loses Almost
      600 Pounds and Now Devotes His
      Life to Helping Others Get Skinny!

      It's from an excellent ad written by Gary Halbert.

      Alex

      Great line Alex! I like it

      Bernard
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  • Profile picture of the author alcymart
    I Will encourage Your dreams, Justify Your failures,
    Allay Your fears, Confirm Your suspicions and Help
    You throw rocks at Your enemies!


    You/Your used 6 times or 2x in each line.

    There are many great headlines out there, I like to write them up myself like any good copywrite....the one above would be when dealing with skeptics, and there are plenty of those out there...

    Bernard St-Pierre
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  • Profile picture of the author LaunchBrain.com
    The Loudest Noise You'll Hear In This Royals Royce Is The Sound Of It's Clock
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    Your Competition Called... “They” want to know if YOU found out about THIS...

    You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

    --> CLICK HERE TO DISCOVER WHY <--
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  • Profile picture of the author LaunchBrain.com
    If your looking at the price, this car wasn't made for you

    Guess the car company? Not using Google lol
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    Your Competition Called... “They” want to know if YOU found out about THIS...

    You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

    --> CLICK HERE TO DISCOVER WHY <--
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  • Profile picture of the author Ashley Gable
    Carjacked...Beaten...Assaulted... WORSE!
    She's your girlfriend. Your wife. Your daughter.
    Your sister. Your mother. Your best friend.
    She's a woman in danger.
    AND HER SAFETY IS
    YOUR RESPONSIBILITY AS A MAN!

    This one always gets me. Whenever I read it (or similar ones) I feel an urgent need to learn how to fight.
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    • Profile picture of the author ewenmack
      Originally Posted by Ashley Gable View Post

      Carjacked...Beaten...Assaulted... WORSE!
      She's your girlfriend. Your wife. Your daughter.
      Your sister. Your mother. Your best friend.
      She's a woman in danger.
      AND HER SAFETY IS
      YOUR RESPONSIBILITY AS A MAN!

      This one always gets me. Whenever I read it (or similar ones) I feel an urgent need to learn how to fight.
      Is that from Bob Pierce Ashley?

      Best,
      Ewen
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      • Profile picture of the author Ashley Gable
        Originally Posted by ewenmack View Post

        Is that from Bob Pierce Ashley?

        Best,
        Ewen
        Yes, it was for a course called Fight To Win.
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        • I loved Chris Haddad's version of The Best Headline Ever.

          Best Headline Ever? | Money Fingers Inc.
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          Marketing is not a battle of products. It is a battle of perceptions.
          - Jack Trout
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          • Profile picture of the author ewenmack
            "Baby Born Pregnant"...say what?

            Something straight out of the National Enquirer!

            Best,
            Ewen

            Originally Posted by Joe Ditzel View Post

            I loved Chris Haddad's version of The Best Headline Ever.

            Best Headline Ever? | Money Fingers Inc.
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            • Profile picture of the author SandraBlakk
              I've always liked this one:

              "Prostitutes Appeal to Pope"

              Simple.

              Funny.

              SB
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        • Profile picture of the author ewenmack
          Originally Posted by Ashley Gable View Post

          Yes, it was for a course called Fight To Win.
          Thanks Ashley.

          Possibly written by Jim Curley...John Carlton's replacement for Bob.

          Being on their mailing list gets you a constant stream of kick-ass sales pitches.

          Best,
          Ewen
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  • Profile picture of the author JimBetrue
    Here's a great one from one of Eben Pagan's businesses:

    If You Don't Know What Your Man Is Thinking, Then He's Probably Thinking Of Leaving...

    Of course it taps into the greatest fear of the woman ideal for this program and gives her an evidence procedure to validate her suspicion.
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  • Profile picture of the author EricMN
    How to trick people into thinking you're good looking

    As far as I can tell this was written by a teenage girl for a youtube video.

    I saw it on my related videos on youtube

    Over 25 million views.

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  • Profile picture of the author Paul Myers
    "Satan sidelined by laryngitis"


    Paul

    PS: Appeared in the Buffalo News years back. Referred to a player for the Sabres named Miroslav Satan. (Pronounced shuh-tan.)
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    .
    Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author TracyNeedham
    "The Amazing “Face-Lift-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery!"
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    Get You (& Your Offline Customers!) More Sales, More Clients & More Money! 3 Easy Systems + the special secret sauce... TESTIMONIAL T.N.T.

    Discover Easy Tweaks to Get Visitors to Buy NOW
    It's all here in The Sales Supercharger!

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  • It's a classic :p

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  • Profile picture of the author sethczerepak
    This ONE SKILL Empowers ANY
    Ordinary Person to Parachute into
    ANY Major City and, in Just
    3 Hours, Land a Job Earning at
    LEAST $100,000 a Year


    Ran this as a classified ad in the back of a magazine about 14 years ago. It was my first big victory as a copywriter, so it'll always have a special place in my heart.
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  • Profile picture of the author BudaBrit
    What were you selling, there, Seth? I would read on :p
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    • Profile picture of the author sethczerepak
      Originally Posted by BudaBrit View Post

      What were you selling, there, Seth? I would read on :p
      Sales and Negotiation mastery course, with a unique twist. I still have the infoproduct on my hard drive. Maybe I'll put it online.
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      • Profile picture of the author Tim Bazley
        "Freddie Starr Ate My Hamster"

        I wonder how many of you will end up Google-ing that one?
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        • Profile picture of the author Alex Cohen
          Originally Posted by Tim Bazley View Post

          "Freddie Starr Ate My Hamster"

          I wonder how many of you will end up Google-ing that one?
          Curiosity-only headlines don't usually work well.

          Your headline is a good example.

          I don't care who Freddie Starr is, nor do I wonder why he ate your hamster.

          It's better to combine curiosity with a big benefit.

          Alex
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          • Profile picture of the author Lisa Stone
            Originally Posted by Alex Cohen View Post

            Curiosity-only headlines don't usually work well.

            Your headline is a good example.

            I don't care who Freddie Starr is, nor do I wonder why he ate your hamster.

            It's better to combine curiosity with a big benefit.

            Alex
            Would it be better like this?

            Freddie Starr ate me. Are you next?
            Signature
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            • Profile picture of the author Alex Cohen
              Originally Posted by Lisa Stone View Post

              Would it be better like this?

              Freddie Starr ate me. Are you next?
              Nonsensical headlines are even worse than curiosity-only headlines in my opinion.

              After all, our goal is to write headlines that help sell stuff. Not write headlines for entertainment purposes.

              Alex
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            • Profile picture of the author angiecolee
              Originally Posted by Lisa Stone View Post

              Would it be better like this?

              Freddie Starr ate me. Are you next?
              Am I the only one whose mind goes to a dark, dirty place when reading this headline?
              Signature

              Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Rick Rodd
    Storm hits local cemetery, hundreds dead.
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    • Profile picture of the author Tim Bazley
      I should have clarified...

      The Ate my hamster headline was just a news article headline, not a sales one. It was from The Sun newspaper and is probably the most memorable newspaper headline of all time here in the UK. (Probably doesn't say much about the quality of the British press!)

      Talking of "dark and dirty" the people involved with producing this headline have since been found to be 'well dodgy' but the headline's still memorable.
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