Need advice to increase opt-ins

19 replies
Hi Everyone,

I'm having problems with my optin rate. My site currently gets close to 300 UV's/day, but my optin rate is really, really low.

Some days I'll get close to 10, but the last two days have been a complete flat line.

Zero, nada, zilch....:confused:

This is pretty stressful as I'm out of ideas, so I'm looking for some outside perspective.

I would love some advice on what you think could be done better, I've tweaked and tweaked, but nothing seems to be working. You can find my site in my signature.

You can also see my squeeze page on the link in the top "hello bar"

Thank you very much.

Sean
#advice #increase #optins
  • Profile picture of the author AdwordsMogul
    There are several reasons for this.

    First and foremost, your formatting isn't right.

    If you want more opt-ins your copy needs to be more on point. Right now it's not focused on our newsletter. To be honest, it's all over the place, instead of focusing on a specific benefit.

    I have a strong feeling you don't have a full understanding of what your market wants.
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  • Profile picture of the author travlinguy
    You've got way too much on the page. No offense, but you also need a different picture, one with a more serious expression and maybe a jacket and tie. And "welcome to my website" went out about 10 years ago.

    You need to get right to the point as well. What's the biggest benefit of cleaned out? What's the biggest fear associated with liver or colon problems? Tie those two things together and make a compelling case. Mention statistics on liver disease, colon cancer. This is a fear play all the way.

    You might have some of that in there but I didn't want to wade through the page to find it. You've got a lot of general information on the page that's not helping you. Again, educate them and push the "could it happen to me?" buttons and you're conversions will improve dramatically.

    Shrink down the picture of the lady and kid and put the optin box in the middle of the page above the fold. Good luck.
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    • Profile picture of the author 36burrows
      No offense taken, I really appreciate your help.

      Originally Posted by travlinguy View Post

      You've got way too much on the page. No offense, but you also need a different picture, one with a more serious expression and maybe a jacket and tie. And "welcome to my website" went out about 10 years ago.

      You need to get right to the point as well. What's the biggest benefit of cleaned out? What's the biggest fear associated with liver or colon problems? Tie those two things together and make a compelling case. Mention statistics on liver disease, colon cancer. This is a fear play all the way.

      You might have some of that in there but I didn't want to wade through the page to find it. You've got a lot of general information on the page that's not helping you. Again, educate them and push the "could it happen to me?" buttons and you're conversions will improve dramatically.

      Shrink down the picture of the lady and kid and put the optin box in the middle of the page above the fold. Good luck.
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      • Profile picture of the author ewenmack
        Sean,

        Without seeing your page, and going from your stated problem, it's a message to match market problem.

        An example would be a person arriving at your webpage and got there wanting to find a source of Rua potatoes.

        Your website is supplying Agria potatoes.

        Sure it's potatoes but not the ones that searcher is looking for.

        No matter how much fancy words you have on your page,
        if the searcher wants something else all-together then you have lost him...obviously.

        So you have to have the right message in front of the searcher.

        That's your starting point.

        Best,
        Ewen
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  • Profile picture of the author dillpickle
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    • Profile picture of the author 36burrows
      Thanks for your responses everyone! Looks like I have some work to do!

      I'm always open to new ideas and advice so if anyone else sees anything, I'd be happy to hear it! You have no idea how bad I want this!
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  • Profile picture of the author 36burrows
    Alrighty!

    I spent ALL morning making some of the suggestions above, let me know what you guys think!
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  • Profile picture of the author Dan Axelrod
    Hey Dude,

    I'd put some of your biggest benefits in the headline and intro paragraph. Getting to have "a great life" is way too vague. Instead, talk about getting a slim, fit body, curing diseases, and having a refreshing energy that lasts all day. If you can translate this into monetary benefits as well, it's even better. "Since my liver cleanse, I have so much more energy in my workday and I've doubled my sales," things like that. Don't lie, but if you have something like that, use it.
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    • Profile picture of the author 36burrows
      Thanks a LOT Dan, I appreciate your input!

      I've already begun getting more optins, thanks everyone, let's see what happens!
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      • Profile picture of the author RickDuris
        Originally Posted by 36burrows View Post

        Thanks a LOT Dan, I appreciate your input!

        I've already begun getting more optins, thanks everyone, let's see what happens!
        There's a lot of talented people here. I'm glad you're already seeing results.

        - Rick Duris
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    • Profile picture of the author MelJames
      Great point Dan. I think you need to be very specific to really catch people's attention and move them to sign up. Also, it's very important that they see where they can opt in without scrolling page. I think these two statements are very important, it's good that you have it at the bottom. I think you should put them on the sidebar too.

      "I will NEVER share your email with anyone. Unsubscribe at anytime."


      Originally Posted by Dan Axelrod View Post

      Hey Dude,

      I'd put some of your biggest benefits in the headline and intro paragraph. Getting to have "a great life" is way too vague. Instead, talk about getting a slim, fit body, curing diseases, and having a refreshing energy that lasts all day. If you can translate this into monetary benefits as well, it's even better. "Since my liver cleanse, I have so much more energy in my workday and I've doubled my sales," things like that. Don't lie, but if you have something like that, use it.
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  • Profile picture of the author dillpickle
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    • Profile picture of the author Hugh Thyer
      Make your optin short and to the point.

      Make it so it physically stands out.

      Give it a strong headline, and explain the key things they'll get.

      eg 'Get Your Free Report On XYZ. Lean how to a,b,c. Just enter your name and email address and I'll send it straight to you'.

      It's hard to see, and doesn't call attention to itself.
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      • Profile picture of the author 36burrows
        Thanks yet again everyone! The feedback here has been greatly beneficial and appreciated!

        I have made even MORE tweaks that have been suggested here. Man...this is an endless game of tweaking and editing until something FINALLY clicks. I feel like I'm trying to beat the most difficult video game in the world! LOL
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  • Profile picture of the author LaunchBrain.com
    I use this simple formuale.

    Brainstorm all the possible things I could change
    Priortise that list.
    Start by changing the first on the list

    and TEST at all times.
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  • Profile picture of the author uebomoyi
    I use to have this problem, then I tested something else and my opt-in rate skyrocketed. What you want to do is tease your audience... By this I mean you should say something in your signature (or whatever your traffic method is) about how to make $100 in 10 min. and then when the users click on your link, you should have a picture of the video on your squeeze page and then obviously when the visitors see that they can't click the play button since your video is just a picture, they'll be more eager to get the enticing offer and they'll submit their email. Also, I don't think it's too good to have too much copy in their- i guess it depends, but I like to keep my squeeze pages short, simple and straight to the point. Works every time and I see other experienced marketers doing it as well as a matter of fact I noticed sometimes the only thing they have is an enticing/alluring header, a picture and an opt-in form and their opt-in rates go through the roof. So yeah it's definitely something I pay close attention to.
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  • Profile picture of the author davemiz
    split test
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    • Profile picture of the author 36burrows
      Originally Posted by davemiz View Post

      split test
      Exactly.

      I have the home page completely re-written and much more focused and am now testing.

      Thanks everyone!
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      • Profile picture of the author swiftimpulse
        Originally Posted by 36burrows View Post

        Exactly.

        I have the home page completely re-written and much more focused and am now testing.

        Thanks everyone!
        Out of interest, you mentioned the opt in rates increased, were they more than before (you said 10/day) or still creeping on up?
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  • Profile picture of the author davemiz
    all great ideas.... thing is we're in the business of ideas that work.

    which work and which don't?

    test em and report back.
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