I'm looking to send a small campaign to business owners in my state (recreational sports operational managers). I know there are direct sales lists out there but not sure if I should go that route or ride the phone pony on my own and dig into the business yellow pages.
For those who have done this, what was the best use of your resources? Was it worth it using an outside service or did you find better (and more accurate) results by DIY?
Thanks in advance for thoughts/suggestions.