How I made $20,137.23 in 30 days

by max5ty
17 replies
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#$20 #days #made
  • Profile picture of the author arfasaira
    Originally Posted by max5ty View Post


    I sold them for $5.97 each, and sold a little over 4000 the first month.

    I'm sure I could do the same thing with a different product next month - that's why we're copywriters.
    Damn that's clever!
    ...and this has now sparked a different idea in that scheming head of mine which I think could work well...now where is my drawing board?
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    • Profile picture of the author Mark Andrews
      Banned
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      • Profile picture of the author Alex Cohen
        someone (I think it was jenna) mentioned creating a contest to see who could create a new idea and make the most money within the next 30 days, all without spending any money - we were all in -
        Who paid for printing the booklets?

        Alex
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        • Profile picture of the author Alex Cohen
          The numbers don't add up.
          • $5.97 doesn't go into $20,137.23 evenly
          • $5.97 into $20,137.23 is 3,373 copies, not a little over 4,000
          Alex
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          • Profile picture of the author max5ty
            Originally Posted by Alex Cohen View Post

            The numbers don't add up.
            • $5.97 doesn't go into $20,137.23 evenly
            • $5.97 into $20,137.23 is 3,373 copies, not a little over 4,000
            Alex
            Alex - 6 x 4000 is 24,000. Minus the 1.00 for printing is 20,000.

            Do you want me to go into detail about every penny involved in the costs?

            Instead of trying to dissect every penny - see if you can replicate this. I know you or anyone could if you try.
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            • Profile picture of the author Alex Cohen
              Originally Posted by max5ty View Post

              Alex - 6 x 4000 is 24,000. Minus the 1.00 for printing is 20,000.

              Do you want me to go into detail about every penny involved in the costs?

              Instead of trying to dissect every penny - see if you can replicate this. I know you or anyone could if you try.
              So you paid for printing. How then did you win a contest whose rule was "without spending any money"?

              When playing fast and loose with the facts ... the story is less credible.

              Alex
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              • Profile picture of the author MikeHumphreys
                Originally Posted by Alex Cohen View Post

                So you paid for printing. How then did you win a contest whose rule was "without spending any money"?

                When playing fast and loose with the facts ... the story is less credible.

                Alex
                If you want to split hairs, he had to pay for some printing up front.

                Maybe.

                He only needed one or two to show as samples for any face to face prospecting. If he did this campaign without showing samples, then he didn't have to pay for any printing up front.

                Once the orders started coming in, it was 100% buyer financed... like doing a paid webinar to create a new info-product.

                Bottom line, he made over $20K in a month with this little idea.
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              • Profile picture of the author max5ty
                Originally Posted by Alex Cohen View Post

                So you paid for printing. How then did you win a contest whose rule was "without spending any money"?

                When playing fast and loose with the facts ... the story is less credible.

                Alex
                You might have missed the part where I said I went around to businesses and got ad money - that also included paying for booklets in the beginning, then as they sold, part of the profit was re-invested in more booklets.

                I had 4 complete sets printed at first. Which when cut, equaled 8 books. I used those as samples. Being able to show the booklet helped when asking for help.

                Cost $8.00 to start - so I guess technically, I could be sued, except that the 8 bucks wasn't paid till 30 days later, so it worked out.

                Wasn't trying to play fast and loose with the facts - just didn't want to make the post way to long with every detail.

                I would assume, and I think I'd be correct. There are some who would have taken this info and sold it as a course. I was just trying to pass along a tip someone could try.

                It's not really that complicated - just takes some time. I think the payday is worth it
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                • Profile picture of the author Alex Cohen
                  Originally Posted by max5ty View Post

                  You might have missed the part where I said I went around to businesses and got ad money - that also included paying for booklets in the beginning, then as they sold, part of the profit was re-invested in more booklets.
                  No, I didn't miss that part. You said you went around to businesses to get advertising capital. No mention of printing costs.

                  Thanks for clearing that up.

                  Alex
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          • Profile picture of the author Kevin Williams
            Originally Posted by Alex Cohen View Post

            The numbers don't add up.
            • $5.97 doesn't go into $20,137.23 evenly
            • $5.97 into $20,137.23 is 3,373 copies, not a little over 4,000
            Alex
            I'm not going to do the exact math, but he would have to pay the teacher $200 for the proofreading. And then he might have meant profit in which case you would have to subtract the cost of printing the booklets. Also when he says 4000 he could be giving an estimate and it could be more like 3600 or something.

            Edit: got there before me, bah.
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  • Profile picture of the author Mike McAleer
    haha everyone this is an interesting story
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    Invest in domains without the hard work !
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  • Profile picture of the author Rezbi
    Who gives a monkey's nuts about the exact figures.

    Nice one.

    I think you've just told a very inspirational story and I wish you more success.
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  • Profile picture of the author gjabiz
    Richard Dennis, a Halbert trained copywriter sent me a one page, 8.5 x 11, booklet template which has produced thousands of dollars in profit for several people. Richard is known for writing the brillant "Dead Doctors Don't Lie" promotion which did millions.

    The small pocket size booklet produced from one sheet of paper is a promotion, a well written piece of copy for a business opportunity.

    More on booklets, because, you as a copywriter can use them for a sideline business or for self promotion.

    Paulette Ensign, the Booklet Baroness, has amassed a small fortune from her booklet business and she wrote an excellent course on exactly how to do it...and some of her advice is exactly what the OP did...getting local businesses involved and having them as an outlet for the booklets.

    Jimmy Krug wrote a booklet for a Credit Union and sold into the hundreds of thousands of dollars, perhaps as much as a million dollars worth, of his little booklet...he too has a great course on how to do it.

    Some twists on the booklet, and these would include the modern Magalogs, have been used for decades.

    Jay Abraham wrote a pull out "booklet" promotion for his Protoge Program which has become legendary.

    Harvey Brody used a booklet to sell one of the first high ticket courses back in the 70s when everyone was getting 10 bux for their information products, he was getting a couple of hundred dollars. It should be noted Harvey was one of Jay Abraham's early mentors (as was Bud Weckesser of Green Tree Press who used a booklet to sell his home brew course)...

    POINT being...there is opportunity for copywriters in the lucrative BOOKLET market, they are down and dirty, quick and easy, attractive to retailers because of the small footprint on the shelf or counter (thousands of small booklets are sold daily at the supermarket checkout lines, a good place to pick up a few 'templates')...and inside the booklet is an excellent place to stick some self promotion.

    It is another avenue a new copywriter can pursue without hassle and develop his client list from.

    The SECRET to successful Booklet publishing is to have distribution and shop the printing for the best deal...in today's market, you'll find many struggling print shops who will cut you a deal, maybe even credit or a 30 day payment option...which is ample time to get your booklet into stores.

    My favorite booklet of copywriting was Gene Schwartz booklet of ADS. Nothing but full page ads shrunk down to fit into a booklet and mailed to book buyers. It is a must have swipe file for the serious copywriter and shows off some of Schwartz best work, the books he sells inside the booklet were his best sellers.

    I had every book he sold in this booklet, and that alone is an education when you compare his promotion with the book, you see where he gets bullet points, page references, and how he constructed his copy, which sold millions of dollars worth of books.

    Thanks to the OP for bringing up BOOKLETS, it is a secret method savvy copywriters USE to get more business and one you should consider.

    gjabiz

    PS. I've written many booklets and they began my use of the HOTSHEET, which is a one page (normally) information product...although many of my most popular HOTSHEETS were printed on 11 x 17 piece of paper and then folded to make a booklet.


    Originally Posted by max5ty View Post

    This is a true story and if you follow all the pointers, you can do the same or better.

    Myself and some friends were having a cookout, and as usual our talk turned to making money (isn't that what all copywriters work towards?).

    Anyways, as the drinks started taking effect, and the evening wore on, someone (I think it was jenna) mentioned creating a contest to see who could create a new idea and make the most money within the next 30 days, all without spending any money - we were all in -

    I won hands down - here's a step to step guide on how I did it - you can do the same.

    So happened, I had been reading online about someone who was selling info on making money by selling booklets. Of course they were charging for their secrets, but like most of us copywriters, we can figure out real quick how to use the internet to find out the same secrets for free.

    anyways...

    I had an idea...I can't lie, I had thought of this before the challenge as a possible idea, but probably wouldn't have done anything with it, but the challenge got my competitive side going...

    I enjoy history - so my idea was to write a booklet on the history of my county. I decided I'd take 3 days to do the research, and other than the basic dates, etc. I decided to only focus on interesting stories - stories that would not only be different, but be easy to advertise as teasers.

    Next step:

    I found a program online (seriff pages plus) that was free to download and could be used to create a booklet. Took a couple days to learn what I needed to know to make the booklet - but it was worth it - kept the booklet to 48 pages.

    then...

    I asked a local teacher to proofread my copy and make any corrections -
    told her I'd give her .05 from each booklet sold.

    I designed the cover of the booklet using only 2 colors (you can do it with the same program).

    Next I needed to print it. I went to the office depot up the street to get it printed. They said color copies were 1.00 per page, and black and white were .03 per copy. Here's something I should add....

    I took a normal page size (8.5x11) and chopped that in half, so that the booklet was only half that size. Then when I had the page printed, I got 2 pages for the price of 1 (about $1.00 to print each booklet).

    crap, I need to throw this in -

    I mentioned a lot of the businesses in the booklet that had been around for a long time (restaurants, etc. the reason for this which you'll soon learn).

    Now back to the plan...

    I needed some advertising capital...

    I approached the companies I had included in the booklet, and asked if they'd be interested in fronting some ad money to get the project off the ground- it was hard for them to say no - with the right sales pitch.

    Next...

    I sent press releases to the local news outlets. I don't have time here to explain how to do a good release - hopefully you already know.

    I got 1 station wanting to talk to me - it caused a chain reaction -

    all the local businesses jumped at the chance to offer the booklet-

    I sold them for $5.97 each, and sold a little over 4000 the first month.

    I'm sure I could do the same thing with a different product next month - that's why we're copywriters.
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    • Originally Posted by gjabiz View Post


      PS. I've written many booklets and they began my use of the HOTSHEET, which is a one page (normally) information product...although many of my most popular HOTSHEETS were printed on 11 x 17 piece of paper and then folded to make a booklet.
      Now that you mention it, at the Fry's stores (computer and home entertainment, etc) here in LA they have a display of one page laminated sheets, each one covering a different topic- Unix, Windows 7, foreign languages, everything.

      I forget the brand name but they must be making bank.

      Hmmm......
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  • Profile picture of the author travlinguy
    Back in 1998 I did something similar to this. I printed up a composite coupon book offering discounts for products and services in a community of about 20,000 people. With the sample in hand I then visited just about every merchant in the area offering them "free" advertising in the book. I show them the nice sample and told them I planned on producing one as nice. All they had to do was come up with some sort of discount on a product or service and I'd turn that into a coupon and place it in the book.

    I ended up getting about 80% of the merchants in this market and produced a booklet that boasted: More Than $3000 In Discounts! I put a $20 price tag on it and offered it as a local fundraiser item. I also offered it to many of the retailers in the market who were glad to take it on. Anyone retailing it would earn half of the $20 price. I pitched it saying you can actually get paid to promote your own business.

    I did very well with it. If I were to do it again I'd charge a little something to merchants to get into the booklet. Because their ad was "free" I had a hell of a time getting many of them to complete their offer for the book and had to make many visits back to their shops to get artwork, etc.

    I did charge $500 for the back page ad and $250 for the inside front and back covers, which was nice and almost paid for the entire print run of the books. So I had a little money into it but not for long. This can be an excellent business model for people who don't mind schlepping around visiting local businesses selling "free" advertising.
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    • Profile picture of the author max5ty
      Originally Posted by travlinguy View Post

      Back in 1998 I did something similar to this. I printed up a composite coupon book offering discounts for products and services in a community of about 20,000 people. With the sample in hand I then visited just about every merchant in the area offering them "free" advertising in the book. I show them the nice sample and told them I planned on producing one as nice. All they had to do was come up with some sort of discount on a product or service and I'd turn that into a coupon and place it in the book.

      I ended up getting about 80% of the merchants in this market and produced a booklet that boasted: More Than $3000 In Discounts! I put a $20 price tag on it and offered it as a local fundraiser item. I also offered it to many of the retailers in the market who were glad to take it on. Anyone retailing it would earn half of the $20 price. I pitched it saying you can actually get paid to promote your own business.

      I did very well with it. If I were to do it again I'd charge a little something to merchants to get into the booklet. Because their ad was "free" I had a hell of a time getting many of them to complete their offer for the book and had to make many visits back to their shops to get artwork, etc.

      I did charge $500 for the back page ad and $250 for the inside front and back covers, which was nice and almost paid for the entire print run of the books. So I had a little money into it but not for long. This can be an excellent business model for people who don't mind schlepping around visiting local businesses selling "free" advertising.
      Great idea, thanks for sharing.
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  • Profile picture of the author max5ty
    Thanks everybody for your comments - they were all interesting.

    I've even got a better idea than this one. A friend shared it with me today - you won't believe how easy it is. When I get back home Monday and get time I'll post it.

    Thanks again.
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    • Profile picture of the author baggio1000000
      Max, did you include pictures in your booklet? If so, did you use google to find the images? How did you distribute the booklet? Locally to stores, or did you mail them to customers? Basically, how did the customers buy them?
      Were you just selling locally or nationally?
      I'm interested in giving this a shot!

      Thanks for the suggestion!
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