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Syndicated Copy

by KingOfContentMarketing
7 replies
In his 1983 book "How to Make Your Advertising Make Money" John Caples talked about an advertising copywriter named Frank Irving Fletcher. He mentioned that "Fletcher increased his earnings by syndicating his copy--that is, he sold the same copy again and again to various stores throughout the United States."

Just curious. Do any copywriters do that today?
#copy #syndicated
  • Profile picture of the author Drez
    If I remember correctly, Dan Kennedy advocated this at a seminar I attended a couple of years ago.

    Once you develop a letter, or a series you license it to different businesses for use in their market or geography.
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    Mark "Drez" Dresner
    Swipe My Massive Copywriting Swipe Files Collection for FREE
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  • Profile picture of the author BrianMcLeod
    Joe,

    Bob Serling created an entire course about
    licensing proven campaigns.

    Don't own it, don't remember what it was called.

    Maybe somebody else does?

    Best,

    Brian
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    Brian McLeod
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    • Profile picture of the author ThomasOMalley
      Bob Serling created a great course called Million Dollar Licensing. The whole idea is exactly what you are talking about...licensing a proven marketing campaign to different companies.

      Best,

      Thomas O'Malley
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      • Profile picture of the author ThomasOMalley
        Bob Serling offers his Million Dollar Licensing homestudy course periodically.

        Sign up for his emails and you will receive notifications.

        Best,

        Thomas O'Malley
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  • Profile picture of the author kellyburdes
    As others have said, Bob Serling has a course called Million Dollar Licensing on this exact concept. He has some great free material when he does his launches, and a lot of people have made six figures + on the free material alone.

    I don't have the course and have not seen it, but I've heard good things about it.

    One of the easiest campaigns to syndicate is a past client/customer reactivation campaign. I have just started a consulting business here in St Paul working with bricks and mortar business doing just that. I did one for an accountant that will add almost 60% to his bottom line this year and he had to hire two additional full time employees.
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    • Profile picture of the author briancassingena
      Originally Posted by kellyburdes View Post

      One of the easiest campaigns to syndicate is a past client/customer reactivation campaign. I have just started a consulting business here in St Paul working with bricks and mortar business doing just that. I did one for an accountant that will add almost 60% to his bottom line this year and he had to hire two additional full time employees.
      Hey I'd love to know if you know of any good swipe files for customer reactivation campaigns?
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      • Profile picture of the author KingOfContentMarketing
        Originally Posted by briancassingena View Post

        Hey I'd love to know if you know of any good swipe files for customer reactivation campaigns?
        Ran into this interesting one from The Economist on Lawrence's site:
        http://www.infomarketingblog.com/cus...economist-way/
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        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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