Your Wife Is Hot...

Fernando Veloso

13 years ago

Caught my attention too. Guess it works. Now the questions should be: will it convert?

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Web Junkie 13 years ago

Originally Posted by Fernando Veloso

Caught my attention too. Guess it works. Now the questions should be: will it convert?

Ya...good point!
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wordydiva

13 years ago

It was good enough to make me click and read. That was a great ad choice and would make me call if I needed an A/C serviced

.

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John Galt

13 years ago

Headline is killer... just added your jpg to my swipes.

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lemonarian

13 years ago

If that is placed by the highway in the middle of the desert, and the potential customer driving by has his AC out of whack... yeah, it would most likely pull some sales.

Nice find!

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davemiz

13 years ago

lol.... old news.... theyre a local AC co here in miami.... its been in the news for the last couple of years... so much so another AC co tired ripping them w a similar ad.

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faceblogger

13 years ago

Good one indeed! Creativity wins.

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jasondinner 13 years ago

Yeah I know...

She's a total piece of ass.

So thanks!
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John_S

13 years ago

I, for one, have no problem sending these people to your house to be alone with your hot wife.

Oh please use the "...boom chicka wow wow" background music in the radio spots. Please. Please. Please. Because nothing causes people to invite a stranger into their home better than boom-chicka wow wow. Anyone who has watched a porn movie knows that.

TV spots could have a Jersey Shore guy, coverall unzipped to navel, fifteen gold chains around his neck.

A wife would never shoot you for calling these guys over to "...fix that for ya." (IfyaknowutImean.)

Slogan: We take the concept of contractors screwing you to a whole 'nother level.

Wait, is this a continuation of the "Copywriting is Like Love Making" thread. 'cause that's hi-larious.

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John_S

13 years ago

Ba da bing.

Dat's whut I'm talkin' bout.

All our repairmen are trained professionals....

YouTube - ‪Joey - Hey, how you...

Ba da boom.

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Kate Campbell

13 years ago

Killer Headline. I think they hired any copywriter. It's unique, not as 1000 other billboards.

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Brian John

13 years ago

Originally Posted by Ken_Caudill

Life insurance salesman: So what will your wife do if you die suddenly?

Prospect: She can remarry.

Life insurance salesman: Have you taken a good look at that bitch lately?

Ba da bing.

Instant Rimshot

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Brian John 13 years ago

another one...
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- Mr. Subtle 13 years ago
  
  Originally Posted by B.J. Johns
  
  another one...
  
  A great example of taking a good billboard idea and making it so much weaker.
  
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  Raydal 13 years ago
  
  Originally Posted by Mr. Subtle
  
  A great example of taking a good billboard idea and making it so much weaker.
  
  I definitely agree with Subtle here.
  The first billboard message was a little cute and sometimes
  "cute" and "smart" doesn't sell because the message gets
  buried in the 'cuteness'.
  
  But the second billboard goes overboard in this respect so the
  the message gets even more cluttered.
  
  -Ray Edwards
  
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  Carl Donovan 13 years ago
  
  Originally Posted by Mr. Subtle
  
  A great example of taking a good billboard idea and making it so much weaker.
  
  I agree with Mr Subtle 100%. The first billboard is clever and only slightly "naughty" but you quickly get the joke.
  
  The second is gratuitous, clumsy and crass.
  
  I think this thread might make a great teaching tool for good design vs bad.
  
  That said, I'd love to know the results of them both. I could be completely wrong...
  
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  Rezbi 13 years ago
  
  Originally Posted by Mr. Subtle
  
  A great example of taking a good billboard idea and making it so much weaker.
  
  Exactly.
  
  An example of swiping badly.
  
  Others would do well to take note.
  
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davemiz

13 years ago

that other one is a rip from the one here in south fla.

it got a LOT of publicity... especially down here.... so much so another AC company swiped the thing and did a similar ad.... and got sued.

but this is like 2-3 years old guys... its defo not new.

the billboard is on the interstate, so it gets a TON of views.... and down here, its hotter than hell... so you bet ppl need their AC.

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eddyjoy

13 years ago

Very creative indeed. The headline is catchy, short and makes one to look at the sign again and again.

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cheekugames

13 years ago

I like the first poster simple but more effective the second bill board really kills the whole thing by putting the girl there ....

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John_S

13 years ago

the second bill board really kills the whole thing by putting the girl there ....

I think the first leads to the second. Once you get some response being a little clever, a little cute, the tendency is to go overboard -- you clever yourself to death.

Everybody wants to be clever. Nobody wants to be smart.

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emmndi

13 years ago

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Alex Cohen 13 years ago

Blonde, pretty, shapely... you can bet that model gets the second billboard plenty of attention.

Is it more effective than the first? Who knows. My guess... yes.

Interestingly, the two billboards are selling different benefits.

The first billboard is selling emergency service: "Air Around The Clock"

The second billboard is selling money savings: "Save $3,000 or more".

Alex
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Irish Intuition

13 years ago

How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

In my opinion if my air went out my wife is not really any more concern than
my own discomfort. I would not need to be driving down the street to get the
idea to get it fixed- I would have cracked open the yellowist book and got a
fixer over, fast.

I prefer results over affection and the results are absent

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Web Junkie

13 years ago

Good point. Obviously, I don't have their sales figures to show..

However - I do know that most people in Miami are familiar with the sign and that company because of the "YOUR WIFE IS HOT" line.

As someone posted above - it also allowed them to receive major media attention on tv. That's free advertising in itself!

Originally Posted by IM Viper

How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

In my opinion if my air went out my wife is not really any more concern than
my own discomfort. I would not need to be driving down the street to get the
idea to get it fixed- I would have cracked open the yellowist book and got a
fixer over, fast.

I prefer results over affection and the results are absent

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2. Here's Exactly How I Got One Of My Offline Clients On TV Using Only $17
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Michael Ten

13 years ago

lolololol. Funny stuff.. what a great billboard.

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John_S

13 years ago

Want the results? Here you go...

The court case over whether your wife is hot or not has been settled.

The answer: Well, it's a secret.

Air Around the Clock, a Coral Springs air-conditioning company, has reached an out-of-court agreement in its trademark infringement case against a competitor. Air Around the Clock had accused the rival of misappropriating its successful "Your wife is hot. Better get your A/C fixed" billboard campaign.

So, that would be profits AFTER infringement lawsuits -- or enforcing if you're on the other side -- and court costs.

I love clever.

[ 1 ] Thanks

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Goldenboy

13 years ago

It's really an attention grabber. For people who just read the sign, they might probably have different concept of what the sign says, lol.
Creativity really helps in promoting their sales.

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weddingflowers 13 years ago

Innovation, and really creativity is all that's needed to help launch a business. Now who wants to be my creative partner and help a numbers person ?
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kittyluver

13 years ago

Nice headlines. I entered into this thread due to this title only... :p

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D. Spidey

13 years ago

This may be old news, but it's new news to me! Thank you for sharing. It spared up a few ideas ---> puts thinking cap on.

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LudwigLearns

13 years ago

lol definitely caught my attention.

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globalaffiliate

13 years ago

From one copywriter to another - very clever sir.

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Matthew Shelton

13 years ago

Around Atlanta there's a tendency to randomly place cute dogs on billboards, and no, they aren't the company mascot. My best guess is that dogs come in 2nd in the category of "made you look" without all the weird baggage in the wife-is-hot approach.

So what do you think of

Your Dog is Hot
(picture of collapsed dog with tongue hanging out - really easy picture to get with a bulldog, which btw is the University of Georgia mascot)

- better get your A/C fixed!

I bet the Florida HVAC competitor that went that route could trump those other guys and even get some press from the new angle.

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redapple

Banned 13 years ago

[DELETED]

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Matthew Shelton

13 years ago

Originally Posted by redapple

Nice post!
I had one of my sites hacked once and I'll tell you that it isn't something you want to see when you bring it up. That was real noticeable because it was blatant and you could see that it was hacked.

ummm, I think you posted in the wrong place here:confused:

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Kieran Gracie

13 years ago

Great billboard, but does anybody remember the name of the AC company or its phone number?

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gforex

13 years ago

Originally Posted by Web Junkie

Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the billboard. I would imagine it would have the same effect as the headline to a sales letter.

This sign has been in South Florida for a few years now, but I figured I would share it with some of you that hadn't seen it yet.

Be careful man! might be a hot trap for you

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Eduard Stinga

13 years ago

Haha, made me click to see what's inside

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Affiguy 13 years ago

Originally Posted by EduardS

Haha, made me click to see what's inside

me too!

I wonder if they generate high sales rate
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Michael Meaney

13 years ago

Grabbed my attention anyway..

Swiped.

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Sumdor

13 years ago

Hot attention headline....ad copy. However, the question is, would you like someone telling you that your wife is hot, after all you already knew she is hot and thats one reason you married her

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Michael Meaney 13 years ago

Originally Posted by Sumdor

after all you already knew she is hot and thats one reason you married her

She might be fugly but rich..?
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- RWilson 13 years ago
  
  Originally Posted by Mick Meaney
  
  She might be fugly but rich..?
  
  Good point Mick LOL
  
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RWilson

13 years ago

I think it is a great headline and you could use many different twist to make it work for your needs

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roger123

13 years ago

Great billboard .. and I agree with Kieran. If the copy is too stunning, it can overpower the brand name which often gets overlooked.

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john14317 13 years ago

good way of advertising and marketing........
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QuelThalas

13 years ago

hahaha very nice niche,new impression for the other people..everyone think that our wife is hot.but actualy is not.they sell air conditioner services,,hahahaha nice try

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Alminc

13 years ago

Not all wives are hot. Actually, just some wives are hot.
The message 'Your wife is hot' can easily make too many
men cry or shoot at the sign.

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TigerRaging

13 years ago

hahahaha, this is to funny.

I know that it got my attention lol

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David Chung

13 years ago

LoL That's pretty funny and it has the side effect of easily going viral. People probably mention it to their friends and I'm sure at least one person made a point of driving by to see for themselves. And if davemiz is right it even got media attention. Heck, we're talking about it now aren't we?