53 replies


Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the billboard. I would imagine it would have the same effect as the headline to a sales letter.

This sign has been in South Florida for a few years now, but I figured I would share it with some of you that hadn't seen it yet.
#hot #wife
  • Profile picture of the author Fernando Veloso
    Caught my attention too. Guess it works. Now the questions should be: will it convert?
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
    {{ DiscussionBoard.errors[4106477].message }}
  • Profile picture of the author wordydiva
    It was good enough to make me click and read. That was a great ad choice and would make me call if I needed an A/C serviced .
    {{ DiscussionBoard.errors[4106935].message }}
  • Profile picture of the author John Galt
    Headline is killer... just added your jpg to my swipes.
    {{ DiscussionBoard.errors[4107104].message }}
  • Profile picture of the author lemonarian
    If that is placed by the highway in the middle of the desert, and the potential customer driving by has his AC out of whack... yeah, it would most likely pull some sales.

    Nice find!
    Signature

    * Do You REALLY Need A Million Bucks?
    (Three-part crash-course in how to build a "minimalist" business online)

    * My "fix-all" solution to ANY marketing problem
    (whether you don't even have a website... or you're running a multi-million biz)

    {{ DiscussionBoard.errors[4107106].message }}
  • Profile picture of the author davemiz
    lol.... old news.... theyre a local AC co here in miami.... its been in the news for the last couple of years... so much so another AC co tired ripping them w a similar ad.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

    {{ DiscussionBoard.errors[4109788].message }}
  • Profile picture of the author faceblogger
    Good one indeed! Creativity wins.
    Signature

    no sig

    {{ DiscussionBoard.errors[4109913].message }}
    • Profile picture of the author jasondinner
      Yeah I know...

      She's a total piece of ass.

      So thanks!
      Signature

      "Human thoughts have the tendency to transform themselves into their physical equivalent." Earl Nightingale

      Super Affiliates Hang Out Here

      {{ DiscussionBoard.errors[4109978].message }}
  • Profile picture of the author John_S
    I, for one, have no problem sending these people to your house to be alone with your hot wife.

    Oh please use the "...boom chicka wow wow" background music in the radio spots. Please. Please. Please. Because nothing causes people to invite a stranger into their home better than boom-chicka wow wow. Anyone who has watched a porn movie knows that.

    TV spots could have a Jersey Shore guy, coverall unzipped to navel, fifteen gold chains around his neck.

    A wife would never shoot you for calling these guys over to "...fix that for ya." (IfyaknowutImean.)

    Slogan: We take the concept of contractors screwing you to a whole 'nother level.

    Wait, is this a continuation of the "Copywriting is Like Love Making" thread. 'cause that's hi-larious.
    {{ DiscussionBoard.errors[4110452].message }}
  • Profile picture of the author John_S
    Ba da bing.
    Dat's whut I'm talkin' bout.

    All our repairmen are trained professionals....


    Ba da boom.
    {{ DiscussionBoard.errors[4110628].message }}
  • Profile picture of the author Kate Campbell
    Killer Headline. I think they hired any copywriter. It's unique, not as 1000 other billboards.
    Signature

    {{ DiscussionBoard.errors[4116385].message }}
  • Profile picture of the author Brian John
    Originally Posted by Ken_Caudill View Post

    Life insurance salesman: So what will your wife do if you die suddenly?

    Prospect: She can remarry.

    Life insurance salesman: Have you taken a good look at that bitch lately?

    Ba da bing.
    Instant Rimshot
    {{ DiscussionBoard.errors[4119938].message }}
    • Profile picture of the author Brian John
      another one...

      {{ DiscussionBoard.errors[4147679].message }}
      • Profile picture of the author Mr. Subtle
        Originally Posted by B.J. Johns View Post

        another one...
        A great example of taking a good billboard idea and making it so much weaker.
        Signature

        {{ DiscussionBoard.errors[4147782].message }}
        • Profile picture of the author Raydal
          Originally Posted by Mr. Subtle View Post

          A great example of taking a good billboard idea and making it so much weaker.
          I definitely agree with Subtle here.
          The first billboard message was a little cute and sometimes
          "cute" and "smart" doesn't sell because the message gets
          buried in the 'cuteness'.

          But the second billboard goes overboard in this respect so the
          the message gets even more cluttered.

          -Ray Edwards
          Signature
          The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
          {{ DiscussionBoard.errors[4148115].message }}
        • Profile picture of the author Carl Donovan
          Originally Posted by Mr. Subtle View Post

          A great example of taking a good billboard idea and making it so much weaker.
          I agree with Mr Subtle 100%. The first billboard is clever and only slightly "naughty" but you quickly get the joke.

          The second is gratuitous, clumsy and crass.

          I think this thread might make a great teaching tool for good design vs bad.

          That said, I'd love to know the results of them both. I could be completely wrong...
          {{ DiscussionBoard.errors[4198343].message }}
        • Profile picture of the author Rezbi
          Originally Posted by Mr. Subtle View Post

          A great example of taking a good billboard idea and making it so much weaker.
          Exactly.

          An example of swiping badly.

          Others would do well to take note.
          {{ DiscussionBoard.errors[4198516].message }}
  • Profile picture of the author davemiz
    that other one is a rip from the one here in south fla.

    it got a LOT of publicity... especially down here.... so much so another AC company swiped the thing and did a similar ad.... and got sued.

    but this is like 2-3 years old guys... its defo not new.

    the billboard is on the interstate, so it gets a TON of views.... and down here, its hotter than hell... so you bet ppl need their AC.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

    {{ DiscussionBoard.errors[4153247].message }}
  • Profile picture of the author eddyjoy
    Very creative indeed. The headline is catchy, short and makes one to look at the sign again and again.
    Signature

    I do SEO for a Computer Repair Blog and a School

    So far the Academic Term Paper editing services has been exciting!!

    {{ DiscussionBoard.errors[4159878].message }}
  • Profile picture of the author cheekugames
    I like the first poster simple but more effective the second bill board really kills the whole thing by putting the girl there ....
    {{ DiscussionBoard.errors[4159979].message }}
  • Profile picture of the author John_S
    the second bill board really kills the whole thing by putting the girl there ....
    I think the first leads to the second. Once you get some response being a little clever, a little cute, the tendency is to go overboard -- you clever yourself to death.

    Everybody wants to be clever. Nobody wants to be smart.
    {{ DiscussionBoard.errors[4160473].message }}
  • Profile picture of the author emmndi
    [DELETED]
    {{ DiscussionBoard.errors[4187016].message }}
    • Profile picture of the author Alex Cohen
      Blonde, pretty, shapely... you can bet that model gets the second billboard plenty of attention.

      Is it more effective than the first? Who knows. My guess... yes.

      Interestingly, the two billboards are selling different benefits.

      The first billboard is selling emergency service: "Air Around The Clock"

      The second billboard is selling money savings: "Save $3,000 or more".

      Alex
      {{ DiscussionBoard.errors[4187190].message }}
  • Profile picture of the author Irish Intuition
    How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

    In my opinion if my air went out my wife is not really any more concern than
    my own discomfort. I would not need to be driving down the street to get the
    idea to get it fixed- I would have cracked open the yellowist book and got a
    fixer over, fast.

    I prefer results over affection and the results are absent
    Signature




    {{ DiscussionBoard.errors[4192950].message }}
    • Profile picture of the author Web Junkie
      Good point. Obviously, I don't have their sales figures to show.. However - I do know that most people in Miami are familiar with the sign and that company because of the "YOUR WIFE IS HOT" line.

      As someone posted above - it also allowed them to receive major media attention on tv. That's free advertising in itself!
      Originally Posted by IM Viper View Post

      How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

      In my opinion if my air went out my wife is not really any more concern than
      my own discomfort. I would not need to be driving down the street to get the
      idea to get it fixed- I would have cracked open the yellowist book and got a
      fixer over, fast.

      I prefer results over affection and the results are absent
      {{ DiscussionBoard.errors[4193246].message }}
  • Profile picture of the author Michael Ten
    lolololol. Funny stuff.. what a great billboard.
    {{ DiscussionBoard.errors[4193951].message }}
  • Profile picture of the author John_S
    Want the results? Here you go...

    The court case over whether your wife is hot or not has been settled.

    The answer: Well, it's a secret.

    Air Around the Clock, a Coral Springs air-conditioning company, has reached an out-of-court agreement in its trademark infringement case against a competitor. Air Around the Clock had accused the rival of misappropriating its successful "Your wife is hot. Better get your A/C fixed" billboard campaign.
    So, that would be profits AFTER infringement lawsuits -- or enforcing if you're on the other side -- and court costs.

    I love clever.
    {{ DiscussionBoard.errors[4194047].message }}
  • Profile picture of the author Goldenboy
    It's really an attention grabber. For people who just read the sign, they might probably have different concept of what the sign says, lol.
    Creativity really helps in promoting their sales.
    {{ DiscussionBoard.errors[4194381].message }}
    • Profile picture of the author weddingflowers
      Innovation, and really creativity is all that's needed to help launch a business. Now who wants to be my creative partner and help a numbers person ?
      Signature

      _________________________________________
      Warrior of wholesale flowers and wedding flowers

      {{ DiscussionBoard.errors[4197676].message }}
  • Profile picture of the author kittyluver
    Nice headlines. I entered into this thread due to this title only... :p
    {{ DiscussionBoard.errors[4198440].message }}
  • Profile picture of the author D. Spidey
    This may be old news, but it's new news to me! Thank you for sharing. It spared up a few ideas ---> puts thinking cap on.
    {{ DiscussionBoard.errors[4201997].message }}
  • Profile picture of the author LudwigLearns
    lol definitely caught my attention.
    {{ DiscussionBoard.errors[4211306].message }}
  • Profile picture of the author globalaffiliate
    From one copywriter to another - very clever sir.
    {{ DiscussionBoard.errors[4222988].message }}
  • Profile picture of the author Matthew Shelton
    Around Atlanta there's a tendency to randomly place cute dogs on billboards, and no, they aren't the company mascot. My best guess is that dogs come in 2nd in the category of "made you look" without all the weird baggage in the wife-is-hot approach.

    So what do you think of

    Your Dog is Hot
    (picture of collapsed dog with tongue hanging out - really easy picture to get with a bulldog, which btw is the University of Georgia mascot)

    - better get your A/C fixed!

    I bet the Florida HVAC competitor that went that route could trump those other guys and even get some press from the new angle.
    {{ DiscussionBoard.errors[4242983].message }}
  • Profile picture of the author redapple
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4243140].message }}
    • Profile picture of the author Matthew Shelton
      Originally Posted by redapple View Post

      Nice post!
      I had one of my sites hacked once and I'll tell you that it isn't something you want to see when you bring it up. That was real noticeable because it was blatant and you could see that it was hacked.
      ummm, I think you posted in the wrong place here:confused:
      {{ DiscussionBoard.errors[4244593].message }}
  • Profile picture of the author Kieran Gracie
    Great billboard, but does anybody remember the name of the AC company or its phone number?
    {{ DiscussionBoard.errors[4244756].message }}
  • Profile picture of the author gforex
    Originally Posted by Web Junkie View Post



    Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the billboard. I would imagine it would have the same effect as the headline to a sales letter.

    This sign has been in South Florida for a few years now, but I figured I would share it with some of you that hadn't seen it yet.
    Be careful man! might be a hot trap for you
    {{ DiscussionBoard.errors[4244773].message }}
  • {{ DiscussionBoard.errors[4245105].message }}
    • Profile picture of the author Affiguy
      Originally Posted by EduardS View Post

      Haha, made me click to see what's inside
      me too!

      I wonder if they generate high sales rate
      Signature
      Affiliate's Recurring Commission: Up to 70%, $110 average sale rate + rebills! Both housewives and top managers highly convert. Join In Now!
      {{ DiscussionBoard.errors[4246450].message }}
  • Profile picture of the author Michael Meaney
    Grabbed my attention anyway..

    Swiped.
    {{ DiscussionBoard.errors[4289104].message }}
  • Profile picture of the author Sumdor
    Hot attention headline....ad copy. However, the question is, would you like someone telling you that your wife is hot, after all you already knew she is hot and thats one reason you married her
    Signature

    1. This is How I Make $$$ per month
    ------------------------------------------
    2. Is this why women are look better these days?

    {{ DiscussionBoard.errors[4289129].message }}
    • Profile picture of the author Michael Meaney
      Originally Posted by Sumdor View Post

      after all you already knew she is hot and thats one reason you married her
      She might be fugly but rich..?
      {{ DiscussionBoard.errors[4289385].message }}
      • Profile picture of the author RWilson
        Originally Posted by Mick Meaney View Post

        She might be fugly but rich..?
        Good point Mick LOL
        {{ DiscussionBoard.errors[4289445].message }}
  • Profile picture of the author RWilson
    I think it is a great headline and you could use many different twist to make it work for your needs
    {{ DiscussionBoard.errors[4289438].message }}
  • Profile picture of the author roger123
    Great billboard .. and I agree with Kieran. If the copy is too stunning, it can overpower the brand name which often gets overlooked.
    Signature
    {{ DiscussionBoard.errors[4391164].message }}
  • Profile picture of the author QuelThalas
    hahaha very nice niche,new impression for the other people..everyone think that our wife is hot.but actualy is not.they sell air conditioner services,,hahahaha nice try
    {{ DiscussionBoard.errors[4393505].message }}
  • Profile picture of the author Alminc
    Not all wives are hot. Actually, just some wives are hot.
    The message 'Your wife is hot' can easily make too many
    men cry or shoot at the sign.
    Signature
    No links :)
    {{ DiscussionBoard.errors[4394184].message }}
  • Profile picture of the author TigerRaging
    hahahaha, this is to funny.

    I know that it got my attention lol
    Signature

    {{ DiscussionBoard.errors[4396350].message }}
  • Profile picture of the author David Chung
    LoL That's pretty funny and it has the side effect of easily going viral. People probably mention it to their friends and I'm sure at least one person made a point of driving by to see for themselves. And if davemiz is right it even got media attention. Heck, we're talking about it now aren't we?
    {{ DiscussionBoard.errors[4396406].message }}
  • Profile picture of the author mak3r
    Such a creative thing. Loved it. caught my attention definitely
    {{ DiscussionBoard.errors[4401564].message }}
  • Profile picture of the author stufftheme
    i like the way they have written that
    nice way
    {{ DiscussionBoard.errors[4401770].message }}

Trending Topics