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Bisexual Landing Page Optimization!

by The Copy Nazi Banned
2 replies
...uh...not exactly bisexual. But interesting all the same. Check this out - FiveSecondTest
#bisexual #landing #optimization #page
  • Profile picture of the author John_S
    I'm familiar with five second tests. Designers perform a lot of tests which would be interesting if moved to marketing.

    When prompted, users told us they knew they could donate money to the Red Cross. What they didn’t learn was that they could also donate stock, clothes, and airline miles. Even though this information was readily available on the content page, no user realized there were other options. We learned the content page was not doing its job communicating all of the relevant information. To succeed, the team needed to highlight the different vehicles for donation better.
    —5–Second Tests: Measuring Your Site’s Content Pages By Christine Perfetti
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  • Profile picture of the author Ross James
    Those fancy web 2.0 style landing pages are so gay. I personally like ugly.

    But in a good way sometimes.

    Sorry random rant.
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