While digitally rifling through my past copywriting resources I was reminded to check out best selling books for ideas for headlines, hooks and leads. I found a good one. It's a book on the periodic table. It's a paper back, and the CD and hardbound versions have already been released. So no too many things going for it, yet it's #394 in books on Amazon today.
The Disappearing Spoon
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While digitally rifling through my past copywriting resources I was reminded to check out best selling books for ideas for headlines, hooks and leads.
I found a good one. It's a book on the periodic table. It's a paper back, and the CD and hardbound versions have already been released. So no too many things going for it, yet it's #394 in books on Amazon today.
Why? They made the Periodic Table sound interesting, fun and even curious. Take a look:
They found the lead buried in the book. A fun, interesting and curious tale of a practical joke involving a spoon. Suddenly the book appeals to more than just science majors.
And while the book may still not be everyone's cup of Earl Grey tea, the title definitely found a way to get in to more hands.
If you're up for a fun exercise, check out the top 100 nonfiction books at Amazon: Amazon.com Bestsellers: The most popular items in Nonfiction
Cheers,
Stephen Dean
I found a good one. It's a book on the periodic table. It's a paper back, and the CD and hardbound versions have already been released. So no too many things going for it, yet it's #394 in books on Amazon today.
Why? They made the Periodic Table sound interesting, fun and even curious. Take a look:
They found the lead buried in the book. A fun, interesting and curious tale of a practical joke involving a spoon. Suddenly the book appeals to more than just science majors.
And while the book may still not be everyone's cup of Earl Grey tea, the title definitely found a way to get in to more hands.
If you're up for a fun exercise, check out the top 100 nonfiction books at Amazon: Amazon.com Bestsellers: The most popular items in Nonfiction
Cheers,
Stephen Dean
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