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Super-sized sales pages

by scottbe1
7 replies
I don't believe that these super-sized sales pages work at all. A video would help, but if people can't get to the point quicker that this, something is wrong. When I encounter one, I usually scan and skip to the bottom where the summary is. Wasted work! My two cents.

Scott Bennett
#long #pages #sales #supersized
  • Profile picture of the author lemonarian
    "Believe" is probably one of the most dangerous words in marketing.

    Let us know if you still feel the same when you have tested it.
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  • Profile picture of the author Len Bailey
    Tell it to Agora, Weiss Research, Phillips, Boardroom, etc. They're making millions from them... so if you've got something better, I'm sure they'd love to see it!
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    Len Bailey
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  • Profile picture of the author Model2Web
    Scott, can you list an example?
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  • Profile picture of the author Len Bailey
    Model2Web makes a good point -- do you have an example of the pages you're talking about?

    I obviously presumed you were referring to the long-copy (as in 20+ pages) sales pages commonly used in a variety of niches. But even so, I should have added this: So long as the copy is well written, long copy will often out-pull short copy.

    "Yes, people read long copy. Readership falls off rapidly up to fifty words, but drops very little between fifty and five hundred words." -- David Ogilvy

    Case in point: This 6,540-word ad by Louis Engel pulled in 10,000 responses when it ran in the New York Times.
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    Len Bailey
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  • Profile picture of the author BrianMcLeod
    Originally Posted by scottbe1 View Post

    I don't believe that these super-sized sales pages work at all. A video would help, but if people can't get to the point quicker that this, something is wrong. When I encounter one, I usually scan and skip to the bottom where the summary is. Wasted work! My two cents.

    Scott Bennett
    Feel better, Scott?

    Useless thread.
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    Brian McLeod
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    • Profile picture of the author Mark Andrews
      Banned
      http://www.warriorforum.com/search.php?searchid=9770330
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      • Profile picture of the author Neil AM
        I don't believe that these super-sized sales pages work at all.
        Word of caution: it's very easy to confuse 'this doesn't work for me' with 'this doesn't work for anyone'.

        I'm willing to bet that if you split-test long copy and short copy for the same product, the long copy's going to do better over a large sample of people, but if you've got the numbers to prove me wrong then I'd love to see them.
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