Dance With The One Who Brung Ya
The order form copy should match the call to action.
The call to action should match the promises in the copy.
The promises in the copy should match the headline.
The headline should match the ad that got them there.
In copy, the old rule applies...
Dance with the one who brung ya.
The sales process needs to be continuous to avoid confusion. Confusion kills sales. Fix your continuity and you'll increase conversions.
Cheers,
Stephen Dean
The call to action should match the promises in the copy.
The promises in the copy should match the headline.
The headline should match the ad that got them there.
In copy, the old rule applies...
Dance with the one who brung ya.
The sales process needs to be continuous to avoid confusion. Confusion kills sales. Fix your continuity and you'll increase conversions.
Cheers,
Stephen Dean
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Cam Connor -
Thanks
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