This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A Professional Model"
Okay, so who can resist reading this to find out more? (Not me ... and I'm not a women ... nor model material)
Have you even been to South Beach? It's seems to be a magnet for attractive women (at least the last time I was there). And how many do you think have ever dreamed - even for a fleeting moment - about becoming a model?
Then - just to keep you off balance - once you start reading Gary starts telling all the reasons why you WON'T make it as a model.
Honestly I'm not really sure what the TRUE business model was here (though Gary does give one in the copy).
You've gotta read this copy, it's just great.
Here's the - in the open - link to this classic Gary Halbert copywriting example to add to you personal swipe file.
Gary Halbert | An Open Letter To Every Attractive Women in Miami | Copy Swipe File Example