7.77 could be a good gimmick price. It might increase attention and help rationalize a purchase.

But other than that, it's hard to say without testing. Can you test prices when you list with Amazon?

And my hunch: 5 is a good digit, you might try $5 even.

Cheers,
Stephen Dean

The copywriting software Glyphius ranked the number "5" really well. You can take that for what it's worth - some people would say it means a lot, some would not. I like the methodology behind the software, so I like the result.

Plus nice small round numbers can do well. Think Red Box, it's $1, not $0.99. I think adding decimals can sometimes make the number seem bigger than it really is.

For example, "$5" is two characters. "$4.99" is five characters. So it may not be the best place to break down the price a penny.

Contrast that with $99 (three characters) vs $100 (four characters) and maybe $99 would seem smaller than it really is.

Just a thought.

Cheers,
Stephen Dean

You should have some type of "slot machine" function on the site that determines a random price for each customer! Put in your credit card number and pull the lever! Should work great for customers interested in gambling!

About 27 years ago, Life Magazine had one of the best ever subscription drives by offering subscriptions for $7.77. The power of using "7" has been talked about a lot since then.

The Wall Street Journal spent hundreds of thousands of dollars studying numbers in prices, and found that prices ending in 7 always prompted more buys than any other number.

Ted Nicholas also talked about it in one of his interviews in 02', saying that after a lot of testing, he also found "7" to be the winning number to use.

As far as the price for your ebook, you say it tells the reader how to win at a certain game-

- that info would be exciting to any gambler. I think if you pitched it right you should be able to charge a lot more, I'd say at LEAST $17.77, and possibly $27.77.

A buyer that would spend $7.77 to learn the powerful secrets you're going to share with them, would not hesitate to spend another 10 or 20 dollars if they thought they were going to learn something really worthwhile - especially since your pitch has them already planning on ways to spend their new winnings.

I just visited amazon and went to the books - the first kindle book there was called "Go The F##k To Sleep", a childrens book. I'm not making that up.

It seems as though you really need to focus on the title, and make the title a real attention getter.

Now all you have to do is believe in yourself and your product, give it a stop them in their tracks sales pitch, and you're on your way to a good payday.

I think you've got a good idea there.

Best wishes.

I don't know exactly what the "rules" are for pricing an eBook on amazon, but I would suggest, if you feel your book is truly of value and keep help people to win a ton of money, to price it higher and take advantage of the "perceived value" aspect of pricing psychology.

Hope that helps.

I suggest you do some testing. I'd approach it simply economically.

Make a demand curve and try to find a spot where you get the most money, but be sure to take into account the psychological principles that were covered quite well by the above posters.

Here's a trick you may want to try: Pick a price that ends in "7." I've seen it pull better results on many occasions.

As Makepeace once said...

Hope this helps!

Len

I agree with tying the price to something that has meaning in the game you've chosen.

Blackjack is my game and I'd definitely perk up if the book was priced at $7.77 or $6.78. $7.77 would work for slots, as well. Don't ask me about poker - it confuses me.