As it is easier to call oneself a "freelance copy writer", every tom, dick and harry who can operate a computer is venturing in this field. But there is a huge difference in expressing your own opinion on forums and writing quality content for websites. It needs a lot of commitment and writing talent.
Some website owners are also at fault as they hire anyone who agrees to write content within their budget. They must understand that quality never comes cheap.
I think a website owner should never compromise on the content quality. What do you think?