Techniques vs Tactics

by 10 replies
12
Quick ... Off the top of your head what captures, compels or moves you more

Knowing the latest "techniques"

or

Knowing the latest "tactics"

Thanks for the input.
#copywriting #tactics #techniques
  • For What? Some audiences might favor tactics, other techniques,... split test your way to success.
    • [1] reply
    • When you have the choice of 2 words and they both imply the same meaning,
      then go with the shortest.

      In your case, tactics.

      Best,
      Ewen
  • Although you didn't say where the words would be used, I'll use this example.

    If I saw a headline that said: "Latest Marketing Techniques", I'd assume it was an educational piece.

    If I saw a headline that said: "Latest Marketing Tactics", I'd think it was a piece that experienced marketers would use to learn how to use their techniques.

    Just a couple examples.
  • Tactics. It stirs up more emotion.

    And put a good adjective in front of it... like "proven" or "unique" or whatever idea you're going for.

    Alex
    • [1] reply
    • +1. At first glance, sure I would say tactics first, and if you can only use one, then yea, tactics. But you never really know until you split-test, which is worth doing, especially if this is a Headline you're talking about, as I take it that it is.
      • [1] reply
  • I think tactic is the big picture of what you will do to achieve a goal, let's say you want to have $1,000 per day income then you choose your tactic maybe you want to have 10 sniper sites that makes you $100,

    while techniques is technical stuff like conversion rate, detailed stuff, how to do SEO, backlinking, etc.



    What do you think?
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