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Creative Pawnbroking

by GuerrillaIM
5 replies
I am trying to help my brother get more people to sell items to his pawnbroking business as he is struggling to get stock to sell.

I have worked out some copy for a postcard campaign which I think will help, but feel like there are lots of angles I am missing, especially with the economy the way it is.

Can anyone think of any clever promotions/angles/advertising that we could do to get people to come in and sell us their items?
#creative #pawnbroking
  • Profile picture of the author travlinguy
    Have someone stand outside the place with a sandwich board
    Print up flyers and have kids place them
    Put small ads and business cards on supermarket bulletin boards
    Pay for an insert in your local newspaper
    Write a Press Release
    Place Classified Ads in your local newspaper
    Magnetic Vehicle Door Signs
    Free CraigsList Ads
    Sponsor or Hold A Contest
    Print Bookmarks and Leave Them at the Library, Senior Center, etc.
    Get Your Own Internet Radio Show
    Print Promo Info On Balloons and Distribute Them To Sporting Events, etc.
    Print Up Tee Shirts
    Use Specialty Advertising Like Calendars, Pens, etc.
    Leave Your Promo Materials With The Town Welcoming Committee
    Bandit Signs
    Create a Website
    Get Inexpensive Advertising on Restaurant Paper Placemats
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  • Profile picture of the author Pusateri
    Some people just won't go to a pawn shop. Try holding a 'buying event' in a hotel ballroom.
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  • Profile picture of the author Alex Cohen
    Originally Posted by GuerrillaIM View Post

    I am trying to help my brother get more people to sell items to his pawnbroking business as he is struggling to get stock to sell.

    I have worked out some copy for a postcard campaign which I think will help, but feel like there are lots of angles I am missing, especially with the economy the way it is.

    Can anyone think of any clever promotions/angles/advertising that we could do to get people to come in and sell us their items?
    Check out the Payday Loan websites. They know exactly how to appeal to their target market, and perhaps you could use one of their tactics.

    If you'd like your postcard critiqued, feel free to PM me. I'd be happy to look it over and make suggestions.

    Alex
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    • Profile picture of the author ewenmack
      This applies if he buys gold and diamonds.

      Here in Auckland there is a chain of pawnbrokers which have been using radio advertising for over a year now using the same appeal.

      The appeal is that world gold and diamond prices are at a all time high and all those old and unused jewellery lying around are worth a lot of money. They then list what those types of jewellery are and then tell the money can be spent on a nice treat for themselves.

      Where an advertiser is spending a good amount of money on advertising and using the same appeal over a year, indicates that it's working.

      Best,
      Ewen
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  • Profile picture of the author Matthew Shelton
    Another idea is to place an ad in the "want to buy" section of ebay.co.uk, because on ebay people are already thinking about selling their stuff around the house, but would probably prefer not to have to ship it off and would welcome a chance to sell their stuff locally instead.
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