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Membership Site Copy - Any Examples?

by PMinc
12 replies
Hi Guys,

Will be writing copy for my first membership site with multiple levels of membership...any links to winning sales letters I can take look at...or examples of your own work?

Thanks in advance!
#copy #examples #membership #site
  • Profile picture of the author KimW
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    • Profile picture of the author Alex Cohen
      Ben Settle's letter for the "The Crypto Marketing Newsletter" is pretty good.

      Notice how he uses the technique of mostly selling the bonuses.

      Also notice how heavily he relies on bullets.

      Crypto Marketing Newsletter

      Alex
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      • Profile picture of the author pettersmith
        Originally Posted by Alex Cohen View Post

        Ben Settle's letter for the "The Crypto Marketing Newsletter" is pretty good.

        Notice how he uses the technique of mostly selling the bonuses.

        Also notice how heavily he relies on bullets.
        Thanks i have seen a this site and it is very useful.
        Keep Sharing
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        • Profile picture of the author ARSuarez
          Hey John,

          I was just working on a project with multiple tiers of membership. In the end, I couldn't find a way to make the case for all 3 in the copy, without sacrificing the selling power of each of them.

          In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.

          Otherwise, the GKIC model is the best fit.

          It comes down to the overall strategy.

          -Angel
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          • Profile picture of the author David-JP
            Yeah, having too many options and levels on a sales page will confuse people.

            In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.
            This sounds like very good advice.
            Also the opposite, an upsell sequence is worth a test.

            In any case- testing is what will prove the best strategy in the end.

            David
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            • Profile picture of the author ARSuarez
              Originally Posted by David-JP View Post

              This sounds like very good advice.
              Also the opposite, an upsell sequence is worth a test.

              David
              Hey David,

              The only reason I'd be skeptical of upselling to a higher membership is this:

              It's easier to write a long piece and sell them on premium membership and then logically sell a "lower level"...

              If you sell low and try to upsell high, you'll need more copy and there will be more resistance - a whole NEW barrier on price.

              Make sense?

              -Angel
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          • Profile picture of the author Neil AM
            Originally Posted by ARSuarez View Post

            In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.
            I don't have any experience of membership sites specifically, but for other tiered products I've found this to be the most effective way of doing it. Concentrate on the highest-value tier and then present the others as downgrades (for everyone who's 'not quite ready' for the top level) and you'll get a far higher proportion of top tier sales.
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  • Profile picture of the author Hardy Chou
    Craig Garber has a newsletter site called Seductive Selling.

    => Test-Drive The Seductive Selling Newsletter, FREE!
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    • Profile picture of the author PMinc
      Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.
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      • Profile picture of the author ewenmack
        Originally Posted by John Breese View Post

        Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.
        Hi John,

        Glazer Kennedy have used this to cater for different levels of membership

        GKIC: Membership Information

        Best,
        Ewen
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      • Profile picture of the author Monika Mundell
        Originally Posted by John Breese View Post

        Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.
        Why not present the tiers in a summary? Use a simple table format to give your readers a visual overview of what it is they get with each tier.
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        • Profile picture of the author PMinc
          Originally Posted by Monika Mundell View Post

          Why not present the tiers in a summary? Use a simple table format to give your readers a visual overview of what it is they get with each tier.

          @Ewen - I was actually trying to avoid the Glazer-Kennedy model, but in the end, it is the most efficient one - layout's great and the rundown is very accessible.

          Thanks to everyone...all the input is very appreciated.
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