Brand new to the forums, but hoping I can learn a lot here.
I've been writing for other people for years, but am in the process of developing my first actual CB product. (finally!)
My question to all of you amazing copywriters is this:
What is the one thing that every sales letter needs to have - or - to put it another way, how do you avoid writing a sales letter that gets nothing but eye rolls :rolleyes:?
I have a thousand other questions, but figured I'd start with this one. (ok, two)
Looking forward to meeting all of you!