Sales letter tips for beginners

by 17 replies
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Hello all!

Brand new to the forums, but hoping I can learn a lot here.

I've been writing for other people for years, but am in the process of developing my first actual CB product. (finally!)

My question to all of you amazing copywriters is this:

What is the one thing that every sales letter needs to have - or - to put it another way, how do you avoid writing a sales letter that gets nothing but eye rolls :rolleyes:?

I have a thousand other questions, but figured I'd start with this one. (ok, two)

Looking forward to meeting all of you!

Thanks,
CS
#copywriting #beginners #letter #sales #tips
  • every sales letter needs a very good headline. it is the first thing people will read and if its not good it will be the last thing people will read
    • [1] reply
    • You're asking the wrong question.

      It's not - "What is the one thing that every sales letter need to have?"

      It is - "What is the one thing that every product need to have?"

      The answer is: A hungry crowd.
      • [2] replies
  • Long before a single word is written the master copywriter creates the "irresistible offer", as Bob Serling has said.

    Now that takes some thinking time!
    • [1] reply
    • Welcome.

      Every sales letter must to contain your Unique Sales Proposition.

      a/ Each sales letter must make a proposition to the consumer. Each sales letter must say to each reader: "Buy this product, and you will get this specific benefit." People want benefits not features.

      (some examples:
      - Red Bull: "Gives you wiiings"
      - FedEx: "When your package absolutely, positively has to get there overnight"
      - Head & Shoulders: "You get rid of dandruff"

      b/ The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of sales letter.

      c/ The Unique Selling Proposition must be so strong that it can mobilize the crowd, i.e., pull over new customers to your product.

      Hope it helps,

      Sandor
      __________________
      "Nobody, who did not enter, gained a competition yet." (A.Bennett)
      • [1] reply
  • Funny enough, this thread could be used as a great source of getting to know your niche.

    CSwrite is looking for the secrets to great copy right?

    Now that I have read through a lot of her questions and problems, I know what a person in the "How to write good copy" niche should be focusing on in their sales-letter and/or video.

    So let's say for example, I need to sell my awesome copy writing product, I would be on this forum, reading through some of the complaints, problems and inquiries of people wanting to learn how to write great copy.

    I will know exactly what to focus on in my product and my sales-letter.

    Peace
  • Banned
    It's not so much the writing - it's about being "on target". The slickest of copy will fall on deaf ears if you're pitching a book on "The Gay Guide to Knitting" to a bunch of truck-drivers.
    • [ 2 ] Thanks
    • [1] reply
    • I was tempted to check Amazon for that book. It would be the ultimate 'coffee table book conversation starter.'

      Regarding the topic at hand - everyone here has put in great input. At the end of the day, just remember that there isn't a 'formula' per say - there's methods that are tried and true; basically what works and what doesn't work.

      As several people have already mentioned you need to know your market before you even pick up your pen/keyboard.

      My suggestion: Do that heavy research and understand what your market responds to. Then answer to your question of what to write and how to unfold the pitch to them without triggering eye-rolling will come naturally.
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