A copywriting "What If"
The clients product is a diet product. Its new, no one has used it yet. Supposidly it works well, but there are no testimonials, no social proof. The author basically combined all the best from several diet programs she liked.
The competition on the other hand has lots of testimonials and proof with fantastic before and after photos from people who have used those progams to lose weight.
How do you overcome this deficiency in your copy?
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
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