You Have To Be Very, Very Rich To Hire A "Cheap" Copywriter

22 replies
Thought I should share this with you…

A potential client phoned, we had a chat, I quoted a price and the client was stunned.

The conversation then went like this-

I said - “Well, you have to be very, very rich to hire a “cheap” copywriter”

Client said - “Why?”

I said - “Because after you’ve spent hours discussing everything need and you get “third rate” copy.

You have all the costs in putting it online, or printing and posting it or the media expenses in advertising it - and nothing happens.

Then you start all over again… with another “cheap” copywriter…and then another….and then another…”

Client said - “Yea OK, I get it. So – your fee is 50% now and the balance on completion, pop into the office tomorrow and pick up the check.
#cheap #copywriter #hire #rich
  • Profile picture of the author Alex Cohen
    Good objection resolution Steve. Rather than just saying, "You get what you pay for", you dimensionalized it.

    A great example of how specifics can tip the scale.

    Alex
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    • Profile picture of the author JakeDaly
      Steve, your client sounds awesome. One of my favorite things about conducting business with new clients is finding clients like that, the ones who know and realize good business when they see it. Oftentimes those are the same clients that let you do your own thing and realize that you're the expert.
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      • Profile picture of the author Frances Colleen
        Originally Posted by JakeDaly View Post

        Steve, your client sounds awesome. One of my favorite things about conducting business with new clients is finding clients like that, the ones who know and realize good business when they see it. Oftentimes those are the same clients that let you do your own thing and realize that you're the expert.
        I definitely agree with this one. What clients should know is that the sales copies copyrighters right aren't "just words." They are a combination of well thought out art, science, and psychology with the buyer in mind. Their copyrighter's abilities can spell the difference between not getting a single sale to pouring conversions. When they realize how precious our words are, they will realize they have to pay what we are worth.
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by Frances Colleen View Post

          ...sales copies copyrighters ... copyrighter's abilities...
          Copywriters.
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  • Profile picture of the author arfasaira
    Originally Posted by Steve Copywriter View Post

    Thought I should share this with you...

    A potential client phoned, we had a chat, I quoted a price and the client was stunned.

    The conversation then went like this-

    I said - "Well, you have to be very, very rich to hire a "cheap" copywriter"

    Client said - "Why?"

    I said - "Because after you've spent hours discussing everything need and you get "third rate" copy.

    You have all the costs in putting it online, or printing and posting it or the media expenses in advertising it - and nothing happens.

    Then you start all over again... with another "cheap" copywriter...and then another....and then another..."

    Client said - "Yea OK, I get it. So - your fee is 50% now and the balance on completion, pop into the office tomorrow and pick up the check.
    Fantastic tactic to use - rather than focusing on why you charge what you do and having to justify your price, you're reframing the client's mind and getting them to think what would happen if they hired a cheap copywriter. And all while keeping you out of the equation, leading the client to make his own mind up and hire you.

    You used a classic copywriting technique to awesome effect! That's amazing!!!
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  • Profile picture of the author myeanne
    yeah, I agree.

    There are some clients who wants to get high quality but doesn't want to pay for it. Good thing, you convinced your client. I think, I need to use your techniques then.
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  • Profile picture of the author Nostrildamus
    Like it. You told a little story that put your client right in the picture. Textbook.
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  • Profile picture of the author The Copy Nazi
    Banned
    That Richard Armstrong page is a beauty! I even bought the book. Thank you Steve. Thank you Joe. And thank you ball-boys.

    http://www.goddoesntshootcraps.com/freegift2.html
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  • Profile picture of the author jdk1970
    Could you share how much more your rate was than the cheap one... percentage wise?
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    • It's difficult to say, because the clients didn't really know what a "cheap" rate was.

      They were just a bit shocked at my price.

      Then I did my "you've got to be rich to hire a cheap writer" pitch and all was well.

      When it comes to your fees - always charge what you feel you are worth.
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      • Profile picture of the author Cam Connor
        Originally Posted by Steve Copywriter View Post

        When it comes to your fees - always charge what you feel you are worth.
        That's a big problem for most Copywriters...
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        • Profile picture of the author Studio13
          Originally Posted by Cam Connor View Post

          That's a big problem for most Copywriters...
          Indeed, they may charge what they feel they are worth although this fee has no reflection on the actual value of the work.

          This is a point of contention, a obvious objection in most potential clients minds as well. Like a photographer, the portfolio is really all potential clients have to go by.
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      • Profile picture of the author Jake Gray
        Originally Posted by Steve Copywriter View Post

        When it comes to your fees - always charge what you feel you are worth.
        Exactly. If you undercharge, you won't be motivated to complete the job
        to your fullest potential.
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