A potential client phoned, we had a chat, I quoted a price and the client was stunned.
The conversation then went like this-
I said - “Well, you have to be very, very rich to hire a “cheap” copywriter”
Client said - “Why?”
I said - “Because after you’ve spent hours discussing everything need and you get “third rate” copy.
You have all the costs in putting it online, or printing and posting it or the media expenses in advertising it - and nothing happens.
Then you start all over again… with another “cheap” copywriter…and then another….and then another…”
Client said - “Yea OK, I get it. So – your fee is 50% now and the balance on completion, pop into the office tomorrow and pick up the check.