Can any recommend me a good copywriting resource.

by Dal.K

Posted: 15 years ago 8 replies

COPY WRITING

Copywriting isn't one of my strengths. I am looking to improved on my writing skills in particular. Can anyone recommend any books, tools that I can use?

Cheers in advance

#copywriting #good #recommend #resource

Raydal

15 years ago

Originally Posted by Dal.K

Copywriting isn't one of my strengths. I am looking to improved on my writing skills in particular. Can anyone recommend any books, tools that I can use?

Cheers in advance

Here's a list of resources that I recommend to my coaching students:

Below is my A-list of recommended books:

The Ultimate Sales Letter by Dan s. Kennedy

Advertising Secrets of The Written Word by Joe Sugarman

Breakthrough Advertising by Eugene M. Schwartz

The Copywriter's Handbook by Robert Bly

Ogilvy On Advertising by David Ogilvy

Confession of an Advertising Man by David Ogilvy

Tested Advertising Methods by John Caples

Web Copy That Sells by Maria Veloso

Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg

Words That Sell by Richard Bayan

Phrases That Sell by Edwards Werz & Sally Germain

Net Words - Creating High Impact Online Copy by Nick Usborne

Influence - The Psychology of Persuasion by Robert B. Cialdini

On Writing Well by William Zinsser

The Elements of Style by Strunk & White

The Well-Fed Writer by Peter Bowerman

How I Raised Myself From Failure To success In Selling by Frank Bettger

Ziglar On Selling by Zig Ziglar

Website You Should BookMark

1. Blog

2. http://www.hardtofindads.com/home

3. The Gary Halbert Letter

4. How To Master The Art And Science Of Writing Ads And Sales Letters!

5. LeaveThemInTheDust.com Home

6. Advisor Article Archive

7. New Controls for Direct Marketing - David R. Yale, Direct Marketer

Hope this helps,

Ray L.,

Thanks
1 reply

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Collette 15 years ago
If you're a beginner, start with:

To decide if freelance copywriting is for you:
- The Well-Fed Writer by Peter Bowerman
- The Copywriter's Handbook by Bob Bly
To give yourself solid fundamental writing skills:
- On Writing Well by William Zinsser
- On Writing by Stephen King
To give yourself solid fundamental copywriting skills:
- Persuading on Paper by Marcia Yudkin
- Web Copy That Sells by Maria Veloso
- Net Words - Creating High Impact Online Copy by Nick Usborne
To give yourself a basic education in fundamental principles of good marketing:
- Ogilvy On Advertising by David Ogilvy
- Tested Advertising Principles by John Caples
Everything listed above is easy for a beginner to understand and absorb. When you get through that lot, and you're still keen to be a kick-ass copywriter, start working through Ray's excellent book list.
- Thanks
- 1 reply
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- Dal.K 15 years ago
  
  Thanks for the recommendations guys. I shall definately look into some of these.
  
  Thanks
  
  Signature
  
  My Girlfriends Blog: http://idlethoughtslazymusings.wordpress.com
  Trying To Convince Her To Market It, For More Eyeballs..
  
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jking2 15 years ago

I performed google search and this is what I found:

The Copyright Book: A Practical Guide, by William S. Strong
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- 1 reply
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- MontelloMarketing 15 years ago
  
  jking...
  
  I'm hoping your name stands for "joking." Because that book has nothing to do with copywriting (the art of sales persuasion in print).
  
  It's all about copyrighting (the legalities of keeping or selling "rights" to printed work like books... also films and music.
  
  Originally Posted by jking2
  
  I performed google search and this is what I found:
  
  The Copyright Book: A Practical Guide, by William S. Strong
  
  Thanks
  
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  The Montello Group
  Copywriting|Publishing|Training
  Your Premier Conversion Cooperative
  
  Join Us For Free Conversion Webinars
  CLICK HERE!
  
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kctang 15 years ago

Thanks for the lists... very helpful.
- Thanks
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Sarah Johnson 15 years ago

I have recently finished reading Tested Advertising Methods by John Caples and How To Write A Good Advertisement by Victor O. Schwab and would highly recommend them. Neither are the newest books out there, but I believe they are staples in the copywriting business. I find myself referring back to them often.

~Mrs. Johnson
- Thanks
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Can any recommend me a good copywriting resource.

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