- too many words with too many SYLLABLES.
I read a piece today with so many long words, it was hard to keep my focus - thought I'd post this...
It's a known fact, those who've studied how the reader's mind works, have found the shorter the words, the simpler it is to read.
Any word over 2 SYLLABLES makes the reader pause in their mind to read the whole word...it gets tiresome, and the reader's mind (which is lazy) gets tired of working to read the piece.
Instead of having your reader's mind take a time out at the long words, keep them on a non-stop path to your final goal of getting them to commit -
- any pause lets them start to build doubt in their mind - or begin to make a list of things to do...eat...pay bills...
Since you should write as if you're talking to someone - and since most don't use long words, don't write them either.
Go through your copy and cut as many words as you can with more than 2 SYLLABLES.
There are times when it can't be avoided, but less is best.
You'll be shocked at how many long words you have that slow the reader's mind down.