How I Took a Dating Guru's Copy From Under 1% Conv. to 5.9%

15 replies
I apologize if this is blatant self-promotion or anything, but as I figure I'm not selling anything, should be ok.

I recently rewrote copy for a pretty well-known dating/attraction coach and made a couple videos detailing what I thought were weak points in his copy, and then showing how I improved his conversions in my re-write.

Not a professional copywriter nor do I claim to be, but I definitely was able to give him a big boost. Kind of the cool thing about using some of these tactics - you can mess up so much, and still clean up . . .

Anyway, the videos are here on this blog post - How I increased a “guru’s” sales letter conversions almost sixfold

If for some odd reason this violates any WF rule, just let me know. I would think we're "ok" - I mean it's just free content, no strings attached.


P.S. - And yes, I do have the client's permission to use this as a case study.
#59% #conv #copy #dating #guru
  • Profile picture of the author Matt James
    Hey Chris,

    Just watched video 1 and some good tips there...especially about the header.

    Ever been to the Digitalpoint forum affiliates section? It always amuses me to see them getting excited about a sales letter they think will convert well purely because it has a fancy header!

    Anyway, I'll get back to the videos, I'm writing a dating letter now so it's good to get other points of view. Thanks!
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  • Profile picture of the author daijoubu
    Good work Chris, if you put your mind to something you can achieve it.
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  • Profile picture of the author kctang
    Thanks for the vids! Will watch tonight.

    (and when you do decide to self promote your copywriting skills, you can say you increased your client's copy effectiveness 590%!!!!!!! OMG!!!)
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  • Profile picture of the author Fender85
    Thanks guys, appreciate the kind words . . . and Matt, sounds like you lucked out, man! Nothing like being able to take a peek at some just-finished copy that converts well right before you're about to write copy in the same market!
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    • Profile picture of the author Raydal
      Hi Chris,

      Great critique. This is one of the most intelligent critique of a sales letter
      I've seen in a long time. I love the way you gave the REASONS behind
      the changes you made rather than just say "this works and this doesn't

      This was indeed refreshing to see!

      -Ray Edwards
      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author BrianMcLeod
    Nicely done, Chris!

    Go Operation Winter Storm... Shenanigans.


    Doug Tabor
    Pearl, MS
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  • Profile picture of the author Fender85
    Hey guys, I really appreciate everyone's feedback. Means a lot . . . I finished up a second project that went live a few days ago. Tracking has been static-y, likely due in part to her affiliates all checking out the new copy (and possibly ClickBank acting up. Like that would be a surprise to anyone lol).

    Anyway, hopefully I'll have some concrete numbers on it, soon. Even with the static, was still a good improvement. I also think it's a stronger piece of copy, but perhaps it's just because I felt more comfortable writing for "our" market.

    Oh and Brian, I replied to your comment on my blog. In case you don't see it, I'll copy it here . . .

    Hah, no doubt! Thank you, sir.

    And yeah, Sean gets threatened with legal action from Reese, and I end up with a new client. Think I might've gotten the better end of that deal, that's all I'm saying . . .
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  • Profile picture of the author ryanyourlead
    Looks really good, it'd be nice if we could pause the videos, or resume them at some point though.. looks like really solid tips
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  • Profile picture of the author Kevin AKA Hubcap

    Tool a look at your videos and good some good take aways for my own copy. It's been said before but the more you know the more you realize you don't know.
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  • Profile picture of the author J. Barry Mandel
    That's a really good job you did on that sales letter - good work!

    And thanks for allowing us to take a peak inside at what you did
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  • Profile picture of the author Bruce NewMedia
    Chris - that is just an excellent critique. Really solid analysis, with great pacing....I'm ready to watch the next one!
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    • Profile picture of the author angelstrong
      some cool tips in the video....well done
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      • Profile picture of the author wordwizard
        Love the videos, Chris! Thanks so much for sharing them with us.

        Great examples and kind of a "check list" of the stuff to keep in mind when writing copy.

        I might use it as a "cheat sheet" ;-)


        FREE Report: 5 Ways To Grow Your Affiliate Income

        Let Me Help You Sell: Sales Letters, Email Series, Pre-Sell Reports... PM me & we'll talk!
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  • Profile picture of the author MRomeo09
    Sweet. Just checked out your critiques, definitely well thought out. Will have to keep in mind as I work with my own landing pages.


    We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

    Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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  • Profile picture of the author Fender85
    Thanks again, guys - glad to know that you got such value out of it. As far as another video goes, we'll see. Maybe I'll round up the numbers on the piece of copy I wrote after this one.

    Don't wanna give away the one I just did - pretty lucrative niche with no affiliate competition, so might just want to hold onto that one myself, and run a little "Google Cash" method.

    Anyway, we'll see what I can come up with . . . In the meantime, thanks again!
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